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Well-being in Web3

$94,000.00 Requested
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Problem:

We’re not speaking about well-being in web3 enough, and we need to. As exciting as everything is, we need to establish clear boundaries for well-being + actively seek to ensure mental/physical health.

Challenge: Dapps, Products & Integrations
not approved Requested 1.197% of the fund.
Proposal Assessor Reviews:
3.08 (12)
Yes Votes:
₳ 1,049,105
No Votes:
₳ 44,825,309
Unique Wallets:
145

Experience

PhD in the area of entrepreneurial health and well-being in the digital economy with core considerations of diversity too. Passionate about improving wellbeing and representation in web3. Founder of hairgoals: natural hair care, wellness and (c)NFT communities.

Solution

Research. Cardano cares, and this is clear. Let us integrate Cardano with use cases like the beauty/wellness space to educate more people + make them feel good! With physical spaces, products, & more.

[IMPACT] Please describe your proposed solution.

Introducing the hairgoals ‘well-being in web3’ research and 'IRL member club' project.

Cardano cares, and this is clear. Let us integrate Cardano with interesting use cases like the beauty/wellness industry to educate more people and further improve the representation of women and ethnic minorities in web3. We will achieve this with physical spaces/events, physical products and more.

The founder, who’s real first name starts with “Ada” is a PhD holder, singer/songwriter and entrepreneur. She is extremely passionate about well-being in the digital economy as well as diversity. Her PhD looked at just that, “entrepreneurial health and well-being in the digital economy: an intersectional critical realist investigation”

The ‘hairgoals’ well-being in web3 member clubs will have hairgoals products for members to use (natural hair care and wellness products), safe spaces for everyone to chill. We will first collaborate with existing spaces and create a database of where our members can access and what perks they get at the venue. Eventually, we aim to have our own spaces.

This idea supports ‘physical products’ by combining “IRL” (in real life) intersected with Cardano. Let’s create well-being in web3 “member clubs” with real life events, local retreats and ‘breaks’ powered by Cardano. This will serve as international ‘well-being’ crypto headquarters with plans to be in every continent. cNFT’s can be used as membership cards/access.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

The proposed solution will address the challenge in a number of ways.

  • Research grounded in well-being to assess how products and integrations can best support the community.
  • Supporting “physical products” and “social media” using hairgoals.
  • Membership will be in the form of cNFT’s which have additional perks such as access to physical spaces, physical communities and physical products. Payments for everything will be in ADA.

We will look to collaborate with the ecosystem such as Cardashift and more Project Catalyst funds to make well-being a fundamental part of web3 combining the digital and IRL, from the get go.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

Vulnerability with regards to wellbeing, we will create literal safe spaces.

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Detailed breakdown

Mixed methods (qualitative and quantitative) research on wellbeing in web3 within the Cardano ecosystem to find out what the current issues are and how to improve it - crucial to this project.

First 3 months

  • Begin by doing a literature review on any wellbeing in web3 related research is available.
  • Survey creation
  • Semi structured interview creation and planning
  • Recruit team members within the ecosystem to help facilitate interviews in their countries (these can be in person or remote).

Month 3 and 4

  • Creating outputs based on the resources
  • Dissiminate the research results and create resources and an action plan on how to improve wellbeing in web3
  • Resources will be specific to well-being in web3 and how this can be improved. Information available on social media, namely Instagram, Tik Tok, YouTube, discord, ebooks and more.
  • Work with designers, videographers and editors.

Months 5 to 8

  • Partnerships
  • Work with existing venues and 'pop-up' venues to establish a database of locations where our members can access as part of their 'Wellbeing in Web3 member club' membership.

Months 9 to 10

  • Start onboarding members and do a number of events to welcome them to the physical spaces.

    [FEASIBILITY] Please provide a detailed budget breakdown.

Detailed breakdown

Mixed methods (qualitative and quantitative) research on wellbeing in web3 within the Cardano ecosystem to find out what the current issues are and how to improve it - crucial to this project.

<u>First 3 months</u>

$44,000

Begin by doing a literature review on any wellbeing in web3 related research is available.

Survey creation

Semi structured interview creation and planning

Recruit team members within the ecosystem to help facilitate interviews in their countries (these can be in person or remote).

<u>Month 3 and 4</u>

$20,000

Creating outputs based inn the resources

Dissiminate the research results and create resources and an action plan on how to improve wellbeing in web3

Resources will be specific to well-being in web3 and how this can be improved. Information available on social media, namely Instagram, Tik Tok, YouTube, discord, ebooks and more.

Work with designers, videographers and editors.

<u>Month 5 to 8</u>

$10,000

Working with partner venues and pop-ups to establish spaces that members can access with their membership. The funding will enable us to make deposits and payments for events which we will curate too.

Months 9 to 10

$20,000

All members who become members will receive a personalised box of hairgoals products. We anticipate 400 in the first instance, and these will be distributed during this time period. The boxes will inform members how to make the most out of their membership and tell them more about the perks include access to physical spaces and events. The hairgoals member boxes are worth $50 each. 400 x $50 = $20,000

[FEASIBILITY] Please provide details of the people who will work on the project.

Dr Adaku Jennifer Agwunobi is a singer/songwriter, entrepreneur and academic. She is currently a Postdoctoral researcher in the Department of Engineering Science, working on orthopaedic clinical tooling. She was the first Black doctoral researcher to obtain a PhD at Loughborough University London, where her PhD focused on the well-being of Black entrepreneurs. She has two Masters degrees: an MSc Health Economics and MSc Marketing (with Distinction). Additionally, her first degree was BSc (Hons) Economics. Adaku was the social media specialist for 'DEN' (Digital Economy Network) where she organised successful writing retreats, writing challenges and coding challenges for PhD students. She has organised several music related events as the Social Secretary of the Oxford University Africa Society. Fund 8 winner on the 'Oxford Student Hub' project and fund 8 contributor. Also, contributor to fund 7 project. Co-founder 'Black and PhD'.

More about her PhD here: https://www.lborolondon.ac.uk/news-events/news/2020/first-iie-researcher-completes-phd/

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

Yes, to take this worldwide!

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

Rigorous research: I am an experienced researcher with lots of experience in mixed methods. The fundamental part of this project is the initial research on 'Well-being in Web3'. I am a Skoll Centre ECR Fellow at Oxford University's Said Business School.

Link: https://www.sbs.ox.ac.uk/research/centres-and-initiatives/skoll-centre-social-entrepreneurship/early-career-research

With regards to the database and partnerships with venues, I previously worked at the London head office of Uber in Marketing and Partnerships so I'm very experienced at this too.

Will do a follow up survey with the Cardano/Project Catalyst ecosystem to compare results from the initial survey (quantitative research) to compare whether improvements regarding wellbeing in web3 have been made. This will be supplemented with additional qualitative research too.

Let’s make the world a better place!!

[AUDITABILITY] What does success for this project look like?

Improved well-being within web3 is the key objective, period. &amp; together, we can do it.

During the research phase, key sources of stress will be identified and we will disseminate results with an action plan and evidence-based goals to rectify existing identified issues. Resources will be made and included as part of the initial personalised box that is offered.

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is a new proposal.

Proposal Assessor Reviews

Impact / Alignment

3.3 / 5
4 Reviews

Does the proposal effectively addresses the challenge?

Community Reviews (4)

Commenter gravatar

The premise of the proposal is about well-being on the web 3. The proposer intends to carry out research for well-being. There is no significant relationship between this proposal and the challenge. The proposal does not adequately articulate how the research will impact this challenge. The idea of ​​using a membership program that would be accessed by NFTs and payments made by ADA was mentioned, but if we consider the plan described, the proposal focuses only on research, not adequately addressing the only parts that could be related to this challenge.

In addition, the use of NFTs in the program and member will be optional, which diminishes the relevance of the proposal in this challenge.

I would recommend that the proposer focus on how this proposal will use the blockchain, what the membership system will look like.

There are no metrics/KPIs that indicate tangible targets related to this challenge.

There is no mention of a plan for the financial sustainability of the project in the future, and the proposer must request funding again from Catalyst.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_2048
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0
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The proposal meets the challenge setting. Projects targeting health and beauty issues integrate with Cardano, Cardano is lacking health applications like this, projects that care about human health and the environment are quite rare, so I Welcome to this project. I'm a bit confuse about how the project will support health, beauty, and education through Cardano as the proposer is prioritizing the presentation of its potential. For example, casting functional products to support health or beauty, health improvement methods into NFT comes with detailed information, which is easier for the audience to access and use. So i hope you clarify what features or mechanisms by which your products will be distributed through Cardano.. Membership will be in the form of cNFT, this is a great idea, it will make project management easier.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_3445
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6
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The problem described in this proposal is clearly identified and it is clear how the project intends to solve this. The project is also aligned with the challenge as it intends is to add value to the Cardano ecosystem through physical spaces, beauty wellness products and education. Information is also provided on why their proposal fits the Dapps, Products & Integration challenge as the proposal supports physical products that intersect with Cardano. The proposal clearly describes how they will support their outlined challenge settings by onboarding memberships through cNFTs and payments being made by ADA which increases the quality of their existing products and this integration will increase the utility and adoption of Cardano. They also clearly describe how they will bring existing solutions together for a more seamless and connected experience with their physical spaces, physical communities and products. By onboarding their members though cNFTs they increase the number of products available for the community to use which enriches the ecosystem with new use cases. The proposer outlines a future challenge and how it is going to solve it. Although it would be important to describe how their ‘safe space’ will solve ‘vulnerability with regards to wellbeing’. An example could be providing knowledge and awareness-raising or taking preparedness measures within the safe spaces. Technical requirements in their physical spaces could also be a challenge to consider as the proposer aims to use cNFTs to onboard their members with access to products, spaces and additional perks – This will carry some level of technical complexity. It would have been beneficial if the proposer provided more information on the project’s foreseeable risks and challenges to give more reassurance that they are well prepared. The proposal clearly articulates a plan to have their own spaces and to have headquarters be established on every continent - giving acknowledgment to future sustainability.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_3086
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6
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The proposal meets the requirements of the challenge and is quite average. It is about creating a support network in which beauty salons and wellness centers would be interconnected and would make use of Cardano's technologies to promote the goal of making people feel good. The problem I identify here is the lack of more detailed explanations about how our blockchain technologies would be used. Thinking specifically about the specific objectives of the challenge, as the proponent explains, the topic addressed most directly is “physical products - Housing tokenized as a native Cardano asset, international cryptocurrency headquarters and liaison office on all continents, etc”. However, the way in which Ada and CNFTs would be involved with these products is still quite abstract. Speaking about the problem raised, the proponent comments that it is necessary to establish limits that seek to guarantee the physical and mental health of the members of our community, which is a totally valid statement. So to solve this problem she suggests that a research be done, identifying stress factors, first. Then Cardano would be integrated with “interesting use cases like the beauty/wellness industry to educate more people and further improve the representation of women and ethnic minorities on the web3. We will achieve this with physical spaces/events, physical products and more.” The proponent states that it will collaborate with existing physical spaces - how? How would this partnership be established? What benefits would these wellness centers gain from associating with the project, and what kind of responsibilities would they have in this regard? She also states that in the future the physical spaces specific to the project will be created: where? What would these spaces be and how would they directly meet the needs of our community? The proponent also explains that web3 member clubs would be created where events in real life would be held, as she exemplifies: retreats and breaks with technology. What would those events be like, what retreats, how does that relate to Cardano? How can we ensure that the project is successful enough to expand to other continents (by the way, what would the host continent be, the country where everything would start?). The use of cNFTs part is also quite abstract, it is said that “the association will be in the form of cNFTs that have additional advantages such as access to physical spaces, physical communities and physical products. Payments for everything will be in ADA.” It is not very clear what these active tokens would be, what their holders would be able to access and how this would all contribute to the expansion and further affirmation of the Cardano blockchain. It is also said that the issue of vulnerability will be worked out, so that safe spaces would be guaranteed (how would this security be guaranteed, and what kind of danger are we talking about - robberies and etc?). For these reasons, as much as the idea in theory is very interesting and can be beneficial for Cardano and aligned with the challenge of dApps, it is not clear how the initiatives will be put into practice, so improvements are needed in this topic.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_2259
Total QA Ratings
8
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Good
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Feasibility

3 / 5
4 Reviews

Given experience and plan presented is likely that this proposal will be implemented successfully?

Community Reviews (4)

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The proposer mentioned relevant experience in the research area, on LinkedIn I was able to attest to the proposer's qualifications and link to the research related to well-being in digital entrepreneurs conducted in 2020, so there is expertise to conduct the research, but the part of this proposal that is related to this challenge would be the use of the membership program, NFTs and cryptocurrency payments and in this part of the proposal there are no details on what or who will develop, which brings uncertainty about feasibility.

It is unclear whether there will be a team, as the proposal only mentions Adaku as part of the team and at the same time mentions "The funding will enable us to make deposits and payments for events which we will curate too." Us? Who else would be part of the proposal? What expertise do the other team members have?

Without knowing how many people will be part of the team, the budget evaluation is also compromised.

Despite the budget being divided into parts corresponding to the stages of the roadmap, there is no clarity on how the money will be used. Most of the money will be allocated to research, but there is no estimate of how many hours will be needed at this stage and how many people will conduct the research, which makes the budget evaluation unfeasible.

There is mention of $20,000 USD for distribution of 400 "personalized box of hairgoals products". What's in these kits?Shampoos?Hair creams? There is no way to tell if the value is appropriate without knowing the contents of these boxes. Another point is that the proposer also seems to be responsible for the sale of these products, so we need to know if the treasury will be paying for the production cost or for the selling price to customers, as this will define whether the proposer will or will not make a profit, which would be an undeclared conflict of interest.

There is a realistic timeline for the development of the proposal, but the plan focuses on research and fails to address how the membership program will work and how the proposal will actually be integrated with the Cardano blockchain.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_2048
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0
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Thank you for the detailed information of the project owner. To the point of satisfying me. The evidence link of this person's experience is also very clear. This helps the community feel more secure when the fund will be given to qualified people. The project roadmap is quite full of assignments, but I am a little concerned that the project workload is a bit excessive for one person. I know that the member's rich experience is likely to do, but I think you should add more staff or if you already have, I'd love to see their details. It will give me more peace of mind about the feasibility of the project.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_3445
Total QA Ratings
6
QA Rating Outcome
Good
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The proposer presents relevant skills and experience of the team to implement the proposal. The links provided on the proposer profile show that they are competent in delivering the tasks required. Also, the fact that this project is already tied to a business that is already in motion suggests that they are productive and innovative. Information on the roadmap is sufficient. Each phase is detailed and well thought about – I believe they have a realistic timeframe to complete the work. The roadmap also gives information that they understand the type of team members needed to successfully implement the proposal. Information is also given on a conductible plan for team members that are brought to the project and what they will be doing to achieve the goals of each phase of the roadmap. The budget is clear, closely relates to their roadmap and the amount requested to achieve their goals appears to be reasonable. The proposal clearly articulates how they plan to implement their milestones, the resources needed and the research that is required. The challenges and risks that they foresee have been briefly mentioned. Though it would give me more reassurance of their ability to scale if they provided more information on minimizing future risks and their strategies to resolve future challenges.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_3086
Total QA Ratings
6
QA Rating Outcome
Good
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Unfortunately this topic is not suitable and the proposal does not seem very viable to me. The script is not very precise, the timeline is divided according to very long intervals (eg quarters and bimesters); it would be better if we had shorter intervals to understand more precisely what would happen when. The activities are also not very detailed. For example in the first quarter, the focus would be on research, it is said that there would be “a literature review of any wellness-related research available on the web3” – how would this literature be sought? How would the interview be created, which target audience would be interviewed? How would we recruit members of our community to help bring interviews to other countries and languages? How would the research be publicized, starting in month 4? It is said that work would be done with designers, cameramen and editors, but we don't know how they would act here (perhaps turning research results into illustrated, recorded content, etc?). In 3 months, all we know is that it would be 'partnerships + work with existing locations and 'pop-up' locations to establish a database of locations our members can access as part of their 'Welfare at Home' membership. Web3 Member Club“. But it is not clear 1) how the existing sites would be selected 2) how this bridge would be drawn 3) what activities would be jointly developed from there. Overall, the roadmap doesn't allow us to have a solid understanding of the development process that will be done. Same thing for funding. We don't know why the research activities would cost 44 thousand dollars, why the dissemination and work with other professionals would cost 20 thousand dollars, why the establishment of partnerships would cost 10 thousand dollars… and that they were duly justified and argued, that we could understand which professionals would be working here and performing which roles, being paid in which way, what would be the value of each working hour, and so on. For all this, funding would need to be very detailed, which unfortunately does not happen here. And finally, talking about team presentation, we actually only have one professional involved here, who will be the proponent: Dr. Adaku Jennifer Agwunobi. It is not clear if she has any direct relationship with Cardano, how this relationship takes place, what role she plays within our community, if she understands blockchain and how the technical parts of the project could be successfully executed. Despite being a highly educated person, he doesn't seem like someone with experience in Cardano's technologies, and it would be extremely necessary to have that peace of mind (that the technical parts would be well assured). That said, it would be necessary for a developer to be contracted to work on the CNFTs, we would also need to know about the other professionals involved in the total journey (for example, designers, audiovisual professionals, etc., who are mentioned in the script). All team members should be properly presented, with their names, CVs, linkedins and a detail on whether they have any kind of relationship with Cardano and what it would be. For these reasons, the topic has a lot to improve.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_2259
Total QA Ratings
8
QA Rating Outcome
Good
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Auditability

3 / 5
4 Reviews

Does the proposal provides sufficient information to assess and audit progress and completion?

Community Reviews (4)

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There is a multi-step roadmap that allows for an acceptable audit of the proposal development.

The definition of success is understandable, increasing the participants' well-being and the suggested metric can help to identify success through surveys to measure well-being, but there is a conflict of interest in which the person responsible for the research manipulates the data to signal a more favorable outcome, how would this conflict be resolved? Perhaps additional metrics can mitigate this risk. There are no targeted KPIs.

There are no metrics to indicate the impact of the proposal on the challenge and as the proposal uses the argument that there will be a membership program, NFTs and use of ADA for payments, it is essential to create metrics/KPIs, in order to capture performance in these aspects.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_2048
Total QA Ratings
0
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Thank you for helping me understand your vision for a project like this. I hope you will try to update the project progress and related reports continuously and clearly for the community to follow. This will bring the project closer and if there are difficulties, it will be easier to receive advice and support. One request in this section is that I ask that you provide specific metrics that you would like to include in future surveys, such as responses, number of customers, etc., so that I can compare them with those reports to see if it is satisfactory.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_3445
Total QA Ratings
6
QA Rating Outcome
Good
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The description of the problem is clear and concise. Auditing the proposal was a smooth process as the solution is closely aligned with the challenge and is represented well through clear information on their background, previous experience, roadmap and budget. There is clarity in the roadmap with a realistic time horizon for achievement. The proposer has well-thought-out research-based metrics used to define the success of the proposal. It may be beneficial if the proposer explored more KPIs as a measure to define success in different phases of the roadmap. For example, to measure the number of social media followers in months 3 & 4 or the number of partnerships made with venues in months 5 to 8. These types of KPIs measures will also allow for sufficient information to assess the progress in attaining the project’s stated goals Overall, the proposal provided sufficient information and was easy to audit.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_3086
Total QA Ratings
6
QA Rating Outcome
Good
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The proposal is not easily auditable. Despite the proponent claiming to have experience in the research part, it is not clear how small advances would be communicated to our community members. How could we know about the research methods, how it was being developed behind the scenes, its pre-production, how the contact with the target audience was made, how the interviews were, how the information collected was studied, organized and stored? Regarding the database and local partnerships, the bidder further explains that she has experience with this activity (“I worked previously at Uber's London headquarters in Marketing and Partnerships, so I'm also very experienced in that”); but, again, how can the partial achievements and development process of this be monitored by us? Regarding the process, it would first be necessary to have a more detailed script, so that our community knew exactly what to expect: what would have to happen, how, when, who would do it, with what objectives and in what way each small action would relate to the whole. At the end of each month, the proponent should make an overview of information and make it accessible to the members of our community. It is essential that it establish some communicative bridge with our community, since the project is complex, extensive and expensive, we need a place to communicate frequently, it can be a discord channel, youtube… that allows us to make that connection. About the final success, little information is also given. It is said that “during the research phase, the main sources of stress will be identified and we will disseminate the results with an action plan and evidence-based targets to correct the identified problems that exist. The features will be elaborated and included as part of the initial custom box that is offered.” How can we understand what the consequences of this project would be, both in terms of research, as well as in the resources developed, in the database, in the partnerships signed, in the creation of active tokens, on the physical spaces… How could we verify that the main objective , which is to promote well-being on Web3, has it been achieved? And how did this contribute to the popularization of Cardano? How can we understand that if the objectives of the challenge were achieved, such as: creating some dApp, greater number of active members in the community, greater number of CNFTs in our network, more digital wallets, payments in Ada and etc? It would be necessary for this whole scenario to be analyzed, understood and presented to our community. As in the case of the auditability of progress, some communicative bridge needs to be established here, so that the final analysis is accessible to all of us. That said, I think the bidder should delve deeper into how their project would be monitored, and establish solid direct contact with our community.

Assessment Quality Assurance

Assessment Quality Assurance is an offered role to veteran in the Cardano Project Catalyst Community. The purpose is to review PA assessments of proposals, providing a second layer of Quality Assurance.

Assessor ID
z_assessor_2259
Total QA Ratings
8
QA Rating Outcome
Good
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EP1: 'd' Parameter
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