<u>Why Is It Important?</u>
Indonesia with a growing middle class population -which is 52 million strong- prior to covid and based on a report by the World Bank entered the upper-middle-income brackets, is a huge potential for Cardano to tap into.
<https://worldpopulationreview.com/countries/indonesia-population>
Add to that the populations high-internet connectivity which as of July 2021 is at 70% of the population or around 171 million users, where 94% of that connected population uses YouTube. With an average of 8 hours of internet use per day, 3 hours of that is used on their social media of choice, using YouTube and Instagram to promote Cardano content is numerically logical and effective.
<https://www.statista.com/statistics/254456/number-of-internet-users-in-indonesia/>
<u>Plan In Detail</u>
To provide 6 high quality educational videos and post in Cardano Indonesia's Official YouTube Channel in Indonesian Language we will use the Cardano Indonesia Syllabus, and select the basic knowledge topics (non technical) so it can be use as basic resources for education purpose
https://forum.cardano.org/t/silabus-workshop-cardano-hub-jakarta-2021-2023/79730
<u>Timeline</u>
0-3 months
- 1st week of every month is storyboard creation
- 2nd to 3rd week of every month is content creation
- 4th week of every month is content distribution
- Have produced 3 high quality YouTube content with min. 1 content upload end of every month.
3-6 months
- Have produced 6 high quality YouTube content every month with min. 1 content upload end of every month
<u>Deliverables</u>
- 6 high quality educational YouTube videos with a duration of 5-15 minutes, where we provide these following existing content links as a reference point for the Cardano community on the expected output.
- High quality educational You Tube video output target : Cardano Indonesia Official YouTube Channel
<u>Budget </u>
- Pre Production (content & creative) : $ 200 x 6 videos = $ 1,200
- Production & Post Production : $ 1,400 x 6 videos = $ 8,400
- Project Management : $ 50 x 2 person x 70 hrs = $ 7,000
- Marketing & Promotion : $ 85 x 12 output = $ 1,020
- Other expenses : $ 500
Total : $ 18,120
Dion Setyotomo, Project Manager, Business Development
Cardano Indonesia Community Manager, Eastern Hemisphere Town Hall member, Discord admin for Cardano Indonesia Community
<https://www.linkedin.com/in/dion-p-setyotomo-4ab6508>
Andreas Sosilo Software Developer, Cardano Foundation Ambassador for Indonesia, Cardano Indonesia Community Manager, Eastern Hemisphere Town Hall Team
https://www.linkedin.com/in/andreassosilo/
<u>Relevant connections and links</u>
-. This proposal is in direct partnership with the Instagram influencer Cardano Indonesia, a Instagram influencer that focuses on discussing anything and everything Cardano who has amassed a 1,000+ following. Their channel can be found in the following link : <https://www.instagram.com/cardanoindonesia>
-. This proposal is supported by the two largest Indonesian SPO's ; SPO Kawanua (with 2,908 Tele members) and SPO Cardanesia (with 923 members) who will act as a source of content output reference and content distribution channel. Their channel can be found in the following links : <https://t.me/KawanCardano> & <https://t.me/cardanesian>
-. This proposal is also supported by the Eastern Town Hall Indonesia community (with 299 Tele members and 160+ Discord members) who will act as a source of content output reference and content distribution channel. Their channel can be found in the following links : <https://t.me/EHTIndonesia>
<https://www.youtube.com/channel/UCANieTCuZu90un0XnUkQCoA>