Goodwall’s mobile-first platform guides over 2 million youth aged 16 to 24 on their educational and career journeys, with 12% being in Africa. We will leverage the current community in close to 10 African countries (both French and English) and an ecosystem of partners to help youth maximize their potential and impact society positively.
Through this challenge, we aim to educate youth in Africa on the ABCs of blockchain technology through creating educational content, videos, hosting speaker sessions etc, and engage youth to drive awareness of how blockchain can be used to drive social impact. The co-branded content will cover every learning step through the blockchain: from audit capabilities through to visibility, from ledgers to smart contracts. We will also energize the community about how Cardano tech solutions can be used.
Youth are asked to engage with micro tasking that:
- Mobilise youth to achieve tangible impact
- Propose solution-oriented ideas on use of Blockchain
- Provide insight into youth’s interests and behaviours around Blockchain
Focus: Blockchain Education
- Duration: 3 months
- Challenges: 4 (Blockchain school prep, Blockchain ABCs, Identity on-chain, Governance on-chain)
- Objective: Educate youth on the basics of blockchain, its applications, and social impact possibilities
- Goodwall aims to receive a minimum of 2,000 video entries that clearly demonstrate Cardano tech use-case solutions from Africa.
- These entries will be from multilingual teams across Africa.
- We will also be promoting the use of shared resources, and will create a Google Drive folder to be used by the entrants. This folder will contain raw footage to avoid unnecessary costs and CO2 emissions.
Goodwall will produce a program to educate youth on blockchain technology in general, what it means, how it can change the future, and the multitude of applications it can have on everyday life, and Inspire youth to think of ways Cardano solutions can impact their livelihood and communities for good. Utilizing the larger Goodwall community, youth in Africa will be able to also learn from others, and be exposed to ideas from the global community.
This solution will produce a diverse portfolio of educational content produced in multiple languages (English, French, Portuguese & more) and formats - from African influencers and educators, to user generated content from African youth who are looking to grow into Cardano.
Teams of youth from across the continent will collaborate to produce inclusive video content that promotes their education of Cardano, as well as their entrepreneurial ideas they wish to share on the platform. By sharing this user generated content, as well as the educational content, we will increase knowledge, awareness, and adoption of Cardano in young African communities.
The key objectives of this program are:
- 1 million impressions
- 30,000 engagements
- 2,000 challenge entries
Participant feedback to be very positive towards Cardano & blockchain
At the end of the program, the content will live on Goodwall forever, meaning that anyone, anywhere, can access the Cardano program on Goodwall. Goodwall will also create a case study landing page to highlight the successes of the program, and will also act as a tool to encourage other youth to get involved. The video content can also be exported to external platforms (user generated content will require permissions).
Lack of awareness and education - Goodwall will promote Cardano and the educational videos created both on app and externally through digital marketing.
Vague requirements - Proactively engage with the Cardano community during the project planning phase to help understand the exact requirements and expectations.
Lack of communication - Use project collaboration tools to make it easier for staff to carry on their duties, ensuring greater transparency in the project and accountability within the team.
Budgeting issues - It is necessary to use our project scheduling tool, following the budgeting procedure, and make realistic assumptions to avoid cost overruns.
Limited engagement of stakeholders - Goodwall will collaborate closely with the Cardano community, inviting the community to engage with the project team directly.
Fake news - It’s important that we fact check everything before sharing content. This will be achieved through our community managers who monitor all posts.