Detailed Plan
***** PILOT PROJECT URL ***********
We have created a test user account with preloaded funds. Use the following URL to access the pilot project.
UserName: [email protected]
Password: #GoAfrica1888!
UserName: [email protected]
Password: #GoAfrica1888!
************ Project Overview ************
A cryptocurrency exchange and crowdfunding platform the enables user to trade digital assets with a native African currency.
********** The Problems and Our Solution ************
Despite having high demand, the adoption and development of blockchain technology in Africa, is relatively low due to the following main reasons.
- Lack of cryptocurrency exchanges that support trading in native fiat currencies.
- Lack of beginner-friendly investment and trading UI/UX. Most exchanges are for professional traders.
- Lack of crowdfunding Portal for startups and existing businesses to raise capital for their projects.
- Lack of marketplace for creators and developers to promote and publicize their product.
- Lack of Payment processors that provide crypto payment service.
Ennarea Finance will provide the following solution
- A cryptocurrency exchange platform that supports trading in native fiat currency.
- A beginner-friendly and simplified trading UI/UX for new investors.
- A startup launchpad and crowdfunding portal for startups and existing businesses to raise capital for their businesses.
- Asset and portfolio management service on the behalf of investors.
- Crypto banking and payment processing service for business that wants to accept cryptocurrency payments.
*************** RoadMap ******************
Pilot and demo release (Sep2021 –Mar 2022)
Ennarea finance is officially on pilot release since September 2021. Currently, we’re testing trading functionality and other security features on a test blockchain network. System and account Security will be our main focus to provide users a reliable service.
Activities and Milestones
- Process business registration and license.
- Addis Ababa, Ethiopia office setup and furnishing
- talent acquisition and team building
- Demo trading release.
- 5 thousand demo users.
Production release and marketing campaign (Apr 2022 - Jun2022)
April 01, 2022, will be the official main net release of the Ennarea exchange. Trading of digital assets and cryptocurrencies will be available in native Ethiopian currency.
Activities and Milestones
- Developers’ get-together event in Addis Ababa & Official Product Release
- List 6 trading Pairs (ADA/ETB, ETH/ETB, BTC/ETB, SOL/ETB, XRP/ETB, LTC/ETB)
- Social media campaign
- Reach 50 thousand active users and $1 million daily transaction volume.
Startup launchpad and crowd funding portal release (Jul2022-Jan 2023)
Activities and Milestones
- Intensive social media marketing camping continues.
- Startup launchpad and crowdfunding TestNet release.
- Startup launchpad and crowdfunding production release.
- Host New year event and promote service in Washington DC, Ethiopian diaspora community.
- Crowdfunding the first startup on New Year’s Eve, 2023.
- Reach 100 thousand active users and $10 million daily transaction volume.
Crypto banking and payment processing service release (Jan 2023 - Jan 2024)
Activities and Milestones
- Senior talent acquisition and team expansion.
- Office expansion.
- Crypto banking and payment processing service feature release.
- Developers’ portal and sandbox environment service release.
- Intensive marketing campaign.
- Collaboration and partnerships.
- 1 million individual and business customers.
- Crowdfund 100 projects and raise $100 million in one year span.
- $50 million daily transaction volume.
Market Expansion and penetration (Jan 2024 – Jan 2025)
Activities and Milestones
- Regional office setup and market expansion to Kenya, Ghana, South Africa, Nigeria, Angola
- Talent acquisition and team expansion.
- List trading pairs of crowdfunded startups that have successfully implemented their project.
- Collaboration and partnerships.
- Intensive marketing campaign.
- 300 trading pairs.
- 2 million active users.
- $1 billion daily transaction volume.
********** Financial Plan ***************
one year office rent 70 sq/m includes furnishing and office equipment = $10,500
two office assistance and customer support salary for one year = $5500
two freelance full-stack developers one-year salary = $29,500
cloud host for 1 year = $6500
licence and registration fee = $750
legal consultant = $750
flight and hotel accommodation = $1500
Total requested amount = $55,000
******** The Team **************
Henok Lapiso
Founder, CEO
Young and passionate technology enthusiasts with business management and leadership skills, born and raised in Ethiopia, successfully managed a family-owned real estate business for six years. Moved to us in 2018 and established a Voice over IP business that provides international airtime service. Highly skilled software engineer and blockchain developer developed production-ready cryptocurrency trading platform. Ambitious vision to empower and modernize the financial system in Africa.
LinkedIn: https://www.linkedin.com/in/henok-lapiso-26bb281a2/
Twitter: https://twitter.com/henokp50