[IMPACT]

Goodwall’s mobile-first platform guides over 2 million youth aged 16 to 24 on their educational and career journeys, with 12% being in Africa. We will leverage the current community in close to 10 African countries (both French and English) and an ecosystem of partners to help youth maximize their potential and impact society positively.

Through this challenge, we aim to educate youth in Africa on the ABCs of blockchain technology through creating educational content, videos, hosting speaker sessions etc, and engage youth to drive awareness of how blockchain can be used to drive social impact. The co-branded content will cover every learning step through the blockchain: from audit capabilities through to visibility, from ledgers to smart contracts. We will also energize the community about how Cardano tech solutions can be used.

Youth are asked to engage with micro tasking that:

• Mobilise youth to achieve tangible impact
• Propose solution-oriented ideas on use of Blockchain
• Provide insight into youth’s interests and behaviours around Blockchain

Focus: Blockchain Education

• Duration: 3 months
• Challenges: 4 (Blockchain school prep, Blockchain ABCs, Identity on-chain, Governance on-chain)
• Objective: Educate youth on the basics of blockchain, its applications, and social impact possibilities
• Goodwall aims to receive a minimum of 2,000 video entries that clearly demonstrate Cardano tech use-case solutions from Africa.
• These entries will be from multilingual teams across Africa.
• We will also be promoting the use of shared resources, and will create a Google Drive folder to be used by the entrants. This folder will contain raw footage to avoid unnecessary costs and CO2 emissions.

Goodwall will produce a program to educate youth on blockchain technology in general, what it means, how it can change the future, and the multitude of applications it can have on everyday life, and Inspire youth to think of ways Cardano solutions can impact their livelihood and communities for good. Utilizing the larger Goodwall community, youth in Africa will be able to also learn from others, and be exposed to ideas from the global community.

This solution will produce a diverse portfolio of educational content produced in multiple languages (English, French, Portuguese & more) and formats - from African influencers and educators, to user generated content from African youth who are looking to grow into Cardano.

Teams of youth from across the continent will collaborate to produce inclusive video content that promotes their education of Cardano, as well as their entrepreneurial ideas they wish to share on the platform. By sharing this user generated content, as well as the educational content, we will increase knowledge, awareness, and adoption of Cardano in young African communities.

The key objectives of this program are:

• 1 million impressions
• 30,000 engagements
• 2,000 challenge entries

Participant feedback to be very positive towards Cardano & blockchain

At the end of the program, the content will live on Goodwall forever, meaning that anyone, anywhere, can access the Cardano program on Goodwall. Goodwall will also create a case study landing page to highlight the successes of the program, and will also act as a tool to encourage other youth to get involved. The video content can also be exported to external platforms (user generated content will require permissions).

Lack of awareness and education - Goodwall will promote Cardano and the educational videos created both on app and externally through digital marketing.

Vague requirements - Proactively engage with the Cardano community during the project planning phase to help understand the exact requirements and expectations.

Lack of communication - Use project collaboration tools to make it easier for staff to carry on their duties, ensuring greater transparency in the project and accountability within the team.

Budgeting issues - It is necessary to use our project scheduling tool, following the budgeting procedure, and make realistic assumptions to avoid cost overruns.

Limited engagement of stakeholders - Goodwall will collaborate closely with the Cardano community, inviting the community to engage with the project team directly.

Fake news - It’s important that we fact check everything before sharing content. This will be achieved through our community managers who monitor all posts.

[FEASIBILITY]

<u>Program Preparation:</u>

• User journey design
• Promotional assets design
• Challenge videos filming and editing
• Educational series videos filming and editing
• Speaker session videos filming and editing
• Landing pages design
• Total time: 8-12 weeks

<u>Program Execution:</u>

• Hosting content
• Analysing user content
• Drip-feeding new educational videos
• Monitoring group chats & responding to questions
• Total time: 16 weeks

<u>Program Results:</u>

• Engaging with participants with a survey

• Analysing results

• Preparing debrief

• Total time: 3-4 weeks

• <u>Program Design</u>

• Program and challenges design, creation of challenge content

• $4470

• <u>Partnership Development</u>

• Managing partner and speakers relations: outreach, onboarding, coordination, reporting

• $2352

• <u>Creating Program Material</u>

• Creation of promotional and non-promotional assets - social media, videos, landing page, content and translation, profiles, newsletter, etc

• $6785

• <u>Promotion</u>

• Promotion development plan, local and international influencers and digital marketing

• $7108

• <u>Comms & Media Outreach</u>

• Liaising with comms counterparts, PR outreach, Weekly reporting, Social Media Engagements

• $2450

• <u>Networking management</u>

• Community management, moderation, engagement and support

• $4910

• <u>Project Management</u>

• Day-to-day implementation, speakers scheduling, hosting live session, liaison with product, testing

• $6425

• <u>Challenge Rewards</u>

• In-kind and monetary prices to incentivise participation and engagement

• $3000

• Total budget: $37500

Name: Eugenio Donadio

Title: Head of Partnerships

Experience: 10+ years of experience in program design, project management, and directing and overseeing event coordination (virtual and in-person) including practical knowledge of A/V elements, delivering a creative concept and agenda design, development of workplan with event milestones and deadlines, all working under tight deadlines and a significant workload

Responsibility: Lead event design process, supervision of implementation phase and liaising with members of the Cardano community

LinkedIn: <https://www.linkedin.com/in/eugenio-donadio-856b8284/>

Name: Alexandra Lopoukhine

Title: Social Impact Lead

Experience: 8+ years of experience in the creation of consortia and partnerships to support learning and development programs

Responsibility: Manage connection with stakeholders, partner outreach and engagement and support the design and implementation of the program

LinkedIn: <https://www.linkedin.com/in/alexandra-lopoukhine/>

Name: Tara Biart

Title: Programme Manager

Experience: 5+ years of experience project and event management and implementation

Responsibility: Work plan management and event coordination pre, during, and post analysis

LinkedIn: <https://www.linkedin.com/in/tarabiart/>

Name: Andrea Trevisan Cohen-Henriquez

Title: Community Manager

Experience: 3+ years of experience engaging youth in programmes including creation of curated learning content

Responsibility: Program influencer - producing recordings and sharing videos to promote youth engagement

LinkedIn: <https://www.linkedin.com/in/trevisanandrea97/>

Name: Tiago Cunha

Title: Community Specialist

Experience: 4+ years of experience in people management and community engagement

Responsibility: Co-lead the moderation of youth in the program and event, recording and fielding questions and encouraging participation

LinkedIn: <https://www.linkedin.com/in/tiago-cunha-015b3b73/>

Name: Giulia Camargo

Title: Content Marketing Specialist/ Community Manager

Experience: 6+ years of experience in creative producing and directing, digital marketing, social media, and community engagement

Responsibility: Co-lead the moderation of youth in the program and event, recording and fielding questions and encouraging participation

LinkedIn: <https://www.linkedin.com/in/giuliacamaargo/>

Name: Michaela Usakova

Title: Director of Design

Experience: 12+ years of experience in product design, brand design, and design management

Responsibility: Produce and manage design and branding of program

LinkedIn: <https://www.linkedin.com/in/miusakov/>

You can find out more about our team at https://www.goodwall.io/about

We recently heard about Catalyst and we are very excited to come on board - we started out connecting with various communities to see how we can collaborate and support the community work. Examples will be innovate Asia, WADA and Cardano4climate.

[AUDITABILITY]

• Impressions - Impressions are defined as the number of times branded content has been displayed on screen.
• Engagement - Engagement is defined as the number of times branded content has been liked/commented on Goodwall.
• Challenge Entries - Challenge Entry is defined as an uploaded video or picture related to the program.

As a standard practice we have end of projects reports which will provide details about the project results. You can view an example report here: https://drive.google.com/file/d/1wyCjvMrHljOsA5C1dNwU2ps29-ULe9a5/view?usp=sharing

A Google folder will be available to the community with all recorded information and documentation.

<u>Grow Africa, Grow Cardano KPIs</u>

• Goodwall aims to receive a minimum of 2,000 video entries that clearly demonstrate Cardano tech use-case solutions from Africa.
• These entries will be from multilingual teams across Africa.
• We will also be promoting the use of shared resources, and will create a Google Drive folder to be used by the entrants. This folder will contain raw footage to avoid unnecessary costs and CO2 emissions.

<u>Internal KPIs</u>

• 1 million impressions
• 30,000 engagements
• 2,000 challenge entries

New proposal

SDG Rating

SDG 1 - No Poverty

SDG 4 - Quality Education

SDG 5 - Gender Equality

SDG 10- Reduced Inequalities

SDG 17 - Partnerships for the Goals