Detailed Plan

Launch Date:
- 3 videos per week during 6 months from Jan/22 til Jul/22
- 6 free online workshops (1 per month) from Jan to Jul 2022

Impact: Bring thousands of web2 developers to the web3 world, focusing on Cardano solutions. Brazil is the biggest economy in Latin America and have thousand of high talent developers. When more Brazilian developers have the tools to build innovative solutions, Cardano blockchain can be used to solve different problems in Brazil such as agro-business green certification, forest devastation environmental issues, better wealth distribution and hunger.

Definition of Success:

3 months: 30 videos, 5.000 views, 2.000 unique viewers
6 months: 60 videos, 20.000 views, 4.000 unique viewers
12 months: 90 videos, 80.000 views, 10.000 unique viewers

Budget usage:
- US$13.500 for video production (~US$150 / video)
- US$6.000 for workshops (US$1.000 / workshop)
- US$2.000 marketing