[IMPACT] Please describe your proposed solution.

Phase 1: Create professional academic research about Cardano Stake Pool Owner’s Behavior

• Literature review: Review theory, documents about Cardano Stake Pool Owner’s Behavior
• Make the interviews with Cardano Stake Pool Owner in Vietnam about their thoughts and expectations about running Cardano Staking Pool
• Analysis results of the interviews using Qualitative methodology. Qualitative methodology is a research approach that seeks to understand the meaning people ascribe to their experiences and the world around them. It is a non-statistical approach that relies on in-depth, open-ended data collection methods such as interviews, focus groups, and participant observation. Qualitative methodology is often used in the social sciences, humanities, and health sciences to study topics such as human behavior, culture, and social institutions. It can also be used in business research to understand customer behavior, employee experiences, and organizational culture.
• Propose some actions based on the result of the interview for the Cardano Community to make more awareness, acceptance, and expectation of the Cardano Staking Pool in Vietnam

Phase 02: Produce suitable Content for each communication channel (including local public mediums)

1. Contents for General communication about the project:

• Key visuals (Banner, video, landing page)
• General communication about the project: PR article about the project

2. Contents for Communicating knowledge, raising awareness

Content:

• Synthesis academic research
• File Presentation (PPT, PDF)
• Landing page
• Media video introduction about the academic research
• Social media publication, cognitive education podcast (according to academic research)
• In-depth article: PR article, web content, SEO content (according to academic research)

3. Paper to submit in Scopus Indexed Journals

• Scopus Indexed Journals are peer-reviewed, which means that they have been reviewed by experts in their field. This ensures that the research published in these journals is of high quality and meets the standards of the academic community.
• Scopus Indexed Journals are peer-reviewed scholarly journals that are indexed in Scopus, a bibliographic database of peer-reviewed literature and quality web sources. Scopus indexes over 25,000 journals from over 5,000 publishers.
• This is extra content because submitting a paper in Scopus Indexed Journals is very difficult and takes a lot of time for the editor of journal review and adust so it may not meet the milestone of this project, but it gives a lot of value for Cardano.
• Link: https://www.scopus.com/sources.uri

Phase 03: Deliver content to multichannel

1. Press channels

Target audience: non-crypto users

Content using:

• Synthesis academic research
• In-depth article (according to academic research)

For example:

• https://baolongan.vn/75-nguoi-tham-gia-thi-truong-tien-ma-hoa-co-trinh-do-dai-hoc-tro-len-cardano-market-report-a141576.html
• https://baodanang.vn/can-biet/202209/uptrend-la-thoi-diem-nhieu-nguoi-moi-tham-gia-thi-truong-nhat-cardano-market-report-3921811/
• https://baotuyenquang.com.vn/kinh-te/tai-chinh-thuong-mai/tai-chinh-phi-tap-trung-la-linh-vuc-se-phat-trien-trong-tuong-lai-cardano-market-report-163488.html
• https://baodongkhoi.vn/blockchain-cardano-duoc-phat-trien-dua-tren-viec-ung-dung-cac-nghien-cuu-khoa-hoc-cardano-maket-re-19092022-a105445.html

2. Crypto Community channels:

Target audience: crypto users

Content using

• Synthesis academic research
• Media video introduction about the academic research
• Social media publication, cognitive education podcast (according to academic research)

For example:

Introduce about report in Vietnamese in Cardano forum

https://forum.cardano.org/t/bao-cao-th-ng-nien-cardano-t-i-th-tr-ng-vi-t-nam/107397

Introduce about report in English in Cardano forum:

https://forum.cardano.org/t/cardano-annual-market-report-in-vietnam/107398

Introduce about report in Vietnamese in Telegram

https://t.me/BlockchainDEco/1493

https://t.me/Cardano_ECO_VN/55777

https://t.me/CardanoVietnam/211250

https://t.me/digikigai/17697

https://t.me/c/1541703631/1232

https://t.me/vietnameasterntownhall/7887

https://t.me/cardanocoffee/173

https://t.me/blockchainhoi/11549

https://t.me/StakingADA/88978

https://t.me/cardano2vn/783

https://t.me/TIGERViewVN/22128

Introduce about report in English in Telegram

https://t.me/c/1273206822/3580

https://t.me/CatalystCommunityAdvisors/46132

https://t.me/FilmandMediaF8Challenge/252

https://t.me/catalystproposers/8712

https://t.me/ClimateChange_THEChallenge/9210

https://t.me/easterntownhall/1052

Introduce about report in Vietnamese in Facebook

https://www.facebook.com/vneconomics/posts/pfbid0mcRPknwdVENCuGB6oBQWwrCrPD9PYsrQgGRfsRH4tHrXVPSXF1CzDJL4W9pHeZXsl

https://www.facebook.com/groups/blockchaindeco/permalink/5452882378139174/

https://www.facebook.com/groups/cardanoviet/posts/608057744188762/

https://www.facebook.com/groups/adavn/permalink/5680945858611398/

https://www.facebook.com/groups/ada.holder/posts/2090075328050511/

https://www.facebook.com/groups/vietnamhrblockchain/permalink/819115282418652/

https://www.facebook.com/groups/vietnamesecardanocommunity/permalink/609547333982404/

https://www.facebook.com/groups/hextravn/posts/1758030724573669/

https://www.facebook.com/groups/cryptomarketing.thucchien/posts/1265629354197671/

Introduce about report in English in Facebook

https://www.facebook.com/groups/463431444733529/posts/752123992530938/

Introduce about report in English in Twitter

https://twitter.com/ThanhTung78/status/1568985089194983428?s=20&t=0kqRWgmX0PD363ZsSSvuWg

Introduce about report in English in Linked In

https://www.linkedin.com/posts/tranthanhtung37_cardano-annual-market-report-vneconomics-activity-6974541296065556480-l57o

https://www.linkedin.com/posts/tranthanhtung37_cardano-annual-market-report-2022-vietnam-activity-6974585929499906048-dw78

3.Author’s channels

For example:

Landing page to Download Report:

https://vneconomics.com/cardano-annual-market-report/

4. Submit paper in Scopus Indexed Journals

Target audience: academic researchers, policymakers

Link: https://www.scopus.com/sources.uri

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

The proposal addresses the Challenge

• We have very little academic research about Cardano Staking Pool Behavior. So the people who want to run SPO do not have an overall and reliable reference to get knowledge, and it may affect the decision to invest in this field.
• Information about Cardano Staking Pool Behavior in the local public medium (newspapers, magazines,…) in Vietnam is very little.

How our proposal can solve this problem

How can we support effective and impactful projects and initiatives to build and support the SPO Ecosystem and Community?

In order to answer the question above, we will build academic research about Cardano Staking Pool Behavior in Vietnam, and do a survey by qualitative method.

From academic research, we deploy and develop communication content in various forms from interviewing, summarizing information, and conveying it vividly, quickly reaching some famous Cardano Staking Pool Owers in Vietnam

After having academic research, we will publish it on mass media to transmit information from official channels, reaching a broad audience.

One of the reasons we choose mass media (or local public medium) to publish this academic research is that in Vietnam, cryptocurrency is illegal. Not many writers/journalists know about Blockchain and Cryptocurrency in general, particularly Cardano and ADA. But let’s make academic research with professional methodology and analyze it to give their user trust information and some fee to publish this academic research

To make this academic research explore more people, we will:

• Contact to admin of the big crypto community in Vietnam to ask to share this academic research

• Seeding on social media to spreads directly to the ADA investor community.

• Submit a paper to Scopus Indexed Journals

  [IMPACT] How do you intend to measure the success of your project?

• Number of downloading this academic research: 100

• Number of Booking Newspaper accept to publish this academic research: 03

• Paper to submit in Scopus Indexed Journals: 01

• Number of Webinar (or Online Advertise Campaigns) to introduce this academic research: 01

• Number of reaches, views, shares, and comments on Social media: 1000 engagements

• Author’s channels performance: 1000 engagements

  [IMPACT] Please describe your plans to share the outputs and results of your project?

Roadmap:

Phase 1: Create professional academic research about Cardano Stake Pool Ower Behavior (06 months)

• Literature review: review theory, documents of Cardano Stake Pool Owner’s Behavior
• Make the interviews with Cardano Stake Pool Owner in Vietnam about their thoughts and expectations about running Cardano Staking Pool
• Analysis results of the interviews
• Propose some actions based on the result of the interview for the Cardano Community to make more awareness, acceptance, and expectation of the Cardano Staking Pool in Vietnam

*Review the theory, document, and Cardano Stake Pool Owner’s Behavior & Create a questionnaire

Methodology to create Questionnaire

1.Goals of questionnaire

Interview Cardano Stake Pool Owner’s Behavior to answer why they chose Cardano to run a pool (node), what their expectations and which success factors for SPO owners.

2. Some of the content Ideas for our questionnaire

Section 1: Demographics of Investors

• Gender
• Age
• Location
• Education
• Job
• Year of experience in the Crypto Market
• Year of experience in Cardano
• Spending time in Crypto
• Main channels to get information and news
• Favorite community activities
• …

Section 2: Pool Operation Activities

• Operation pool or outsource
• Number of pool
• Year establish
• Monthly Cost
• Profit
• …

Section 3: View & Expectation on Cardano Staking Pool

• Factors affecting the decision to run Cardano Pool (Node)
• Which technology used to operate Pool
• The experiences in maintaining SPO
• Technical expertise
• Risk
• …

For example question:

• What motivated you to become a stake pool operator on Cardano?
• What have been your experiences as a stake pool operator on Cardano?
• What are some of the challenges that Cardano stake pool operator is facing today?
• What advice would you give to someone who is considering becoming a stake pool operator?
• What are your hopes for the future of Cardano stake pool operator?
• Do you have any words for the community of Cardano users and developers?
• ….

3. Context survey

• Cardano Staking Pool Market in Vietnam

4. Object to research

Vietnamese Cardano Staking Pool Owner Behavior

5. Data Collection

5.1. Secondary data resources

• Annual reports, investor presentations, and press releases of companies operating in the market
• Studies published by credible sources such as government organizations, global organizations, relevant associations, ResearchGate, etc
• Paid Secondary Databases

-> Create a Questionnaire

5.2. Primary data resource

• Conduct Interviews with Cardano Staking Pool Owner in Vietnam
• The Interview is face-to-face (online through Zoom, Google Meet,…)

6. Methodology

6.1. Method design

• The study includes a qualitative method

6.2. Sample method

• We will send interviews to 20 Vietnamese Cardano Staking Pool Owner

6.3. Data analysis method

Qualitative analysis with collected data

7. Reference:

(1). Highlights from The Vietnam Cryptocurrency Report H1 2021. (Link https://kyros.ventures/2021/07/23/highlights-vietnam-report-h1-2021/ )

(2). Cryptocurrency Market Size, Growth & Trends | Forecast [2028] (Link: https://www.fortunebusinessinsights.com/industry-reports/toc/cryptocurrency-market-100149 )

*Analysis results of these interviews

*Proposes some actions base on the result of the interview

Phase 02: Produce suitable Content for each communication channel (including local public mediums) - 03 month

Objective

• Introduce the project, goals, and the stage of it
• Provide information, educate knowledge, and raise awareness in the community about Cardano Staking Pool
• Modify behavior and impact on investment decisions in SPO

Target Audience: Vietnamese Investors; Crypto investors, especially the ADA and Cardano investors in Viet Nam

1. Contents for General communication about the project:

Objective: General communication about the project:

Content

• Key visuals (Banner, video, landing page)
• General communication about the project: PR article about the project

2. Content for Communicating knowledge, raising awareness

Objective

• Education of Knowledge
• Raise awareness
• Influence and modify behavior

Content:

• Synthesis academic research
• File Presentation (PPT, PDF)
• Landing page
• Media video introduction about the academic research
• Social media publication, cognitive education podcast (according to academic research)
• In-depth article: PR article, web content, SEO content (according to academic research)

Phase 03: Deliver contents to multichannel - 03 month

1.Press channels

• https://cafef.vn/
• https://cafebiz.vn/
• https://thoibaotaichinhvietnam.vn/
• https://vir.com.vn/
• https://english.thesaigontimes.vn/
• https://en.vneconomy.vn/

Content using:

• Synthesis academic research
• In-depth article (according to the academic research)

2.Crypto Community channels:

Websites:

• https://coin98.net/
• https://coin68.com/
• https://blogtienao.com/
• https://phocapblockchain.net/
• https://cardano.com.vn/

Fanpage:

• https://www.facebook.com/tintuccoin68/
• https://www.facebook.com/blogtienao/
• https://www.facebook.com/phocapblockchain

Facebook Group

• https://www.facebook.com/groups/Coin98.Net
• https://www.facebook.com/groups/CardanoVietnamOfficial

Telegram

• https://t.me/CardanoVietnam
• https://t.me/duantrencardano

Discord

• https://discord.com/invite/pYuxq2ht5h
• https://discord.com/invite/WBFkFnM3Qh

Content using

• Synthesis academic research
• Media video introduction about academic research
• Social media publication, cognitive education podcast (according to academic research)

3. Author’s channels

Web: https://vneconomics.com/

Fanpage Facebook**:** https://www.facebook.com/vneconomics/

Facebook Group: https://www.facebook.com/groups/blockchaindeco

Linked In: https://www.linkedin.com/company/vneconomics/

Content using

• Synthesis academic research
• Media video introduction about academic research
• Social media publication, cognitive education podcast (according to academic research)
• Landing page

4.KOLs

Ask KOLs to share the academic research

5.Webinar, Workshops, seminars,..or Online Advertise Campaigns

Content using: File Presentation (PPT, PDF)

6.Paper to submit in Scopus Indexed Journals

Content using: academic paper

Link: https://www.scopus.com/sources.uri

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

Lead of the Project: Tran Thanh Tung

Experiences:

• Full-time Lecture at Nguyen Tat Thanh University

• Google Scholar: https://scholar.google.com/citations?user=e-69HSYAAAAJ&hl=en

• MBA degree, ex-KPMG

• Funded Proposer in fund 8, 9: Cardano Annual Market Report & Cardano Forest - blocktree.asia

• Cardano Community Advisor (Fund 8,9)

• 08 years of experience in Marketing

• 05 years of experience in Digital Marketing (Strongest in WordPress, SEO, Social & Community Marketing)

• 04 years experience in Blockchain Industry)

• Founder www.vneconomics.com (objective is to increase cognition of Vietnamese about Blockchain Technology)

• Co-Founder https://blocktree.asia/en/ (A blockchain-based platform connecting Sponsors and Planters to authenticate reforestation work)

• Linked In: https://www.linkedin.com/in/tranthanhtung37/

  [CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

• Number of people joining the interview

• Number of downloading this academic research

• Number of Booking Newspaper accept to publish this academic research

• Paper to submit in Scopus Indexed Journals

• Number of Webinar (or Online Advertise Campaigns) to introduce this academic research

• Number of reaches, views, shares, and comments on Social media

• Author’s channels performance

  [CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

*Milestone 01 - create academic research (03 months after funding)

Tasks

• Review the theory, document, and Cardano Stake Pool Owner’s Behavior (02 months)
• Create a questionnaire (01 month)

*Milestone 02 - Make the interviews (06 months after funding)

Tasks

• Make the interviews with Cardano Stake Pool Owner in Vietnam (01 month)
• Analysis results of the interviews (01 month)
• Propose some actions based on the result of the interview (01 month)

*Milestone 03 - create a multi-content base on the academic research (09 months after funding)

Tasks

• Contents for General communication about the project (1.5 months)
• Content for Communicating knowledge, and raising awareness (1.5 months)

*Milestone 04 - deliver content in multi-channels (including local publish mediums) (12 months after funding)

Tasks

• Send academic research to all channels as much as possible (01 month)

• Paper to submit in Scopus Indexed Journals (02 months)

  [CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

*Milestone 01 - create academic research (03 months after funding)

Output

• Literature review report
• Questionnaire for interview

*Milestone 02 - Make the interviews (06 months after funding)

Output

• Interview recorded video: 20
• Paper for research

*Milestone 03 - create a multi-content base on the academic research (09 months after funding)

Output

• Key visuals (Banner, video, landing page)
• Synthesis academic research
• File Presentation (PPT, PDF)
• Landing page
• Media video introduction about the academic research
• Social media publication, cognitive education podcast (according to academic research)
• In-depth article: PR article, web content, SEO content (according to academic research)

*Milestone 04 - deliver content in multi-channels (including local publish mediums) (12 months after funding)

Output

• Number of downloading this academic research: 100

• Number of Booking Newspaper accept to publish this academic research: 03

• Paper to submit in Scopus Indexed Journals: 01

• Number of Webinar (or Online Advertise Campaigns) to introduce this academic research: 01

• Number of reaches, views, shares, and comments on Social media: 1000 engagements

• Author’s channels performance: 1000 engagements

  [RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

The total budget of the project is 50,000 ADA with 04 Milestones

(rate: 1 ADA = 0,3 USD)

*Milestone 01 - create academic research (03 months after funding): 15,000 ADA

Research Activity (Find and purchase documents, data, and research paper)

125h * 120 ADA = 15,000 ADA

(125 hours working and 120 ADA/hours)

Milestone 02 - Make the interviews (06 months after funding): 10,800 ADA

Interview SPO owners Activity

20 * 540 ADA = 10,800 ADA

(20 guests and 540ADA/meeting of ỉnterview)

*Milestone 03 - create a multi-content base on the academic research (09 months after funding): 15,000 ADA

Communication activities (Graphic design: using an infographic, Video to introduce the academic research)

125h * 120 ADA = 15,000 ADA

(125 hours working and 120 ADA/hours)

*Milestone 04 - deliver content in multi-channels (including local publish mediums) (12 months after funding): 9,200 ADA

Booking Newspaper (Booking famous and popular in Vietnam to publish this academic research)

3 * 1000 ADA = 3,000 ADA

(estimate booking 03 slots, each slot cost 3000 ADA)

Make webinar or Online Advertise Campaigns to increase audience know about this academic research:

1 * 6,200 ADA = 6,200 ADA

[RESOURCES & VALUE FOR MONEY] Who is in the project team and what are their roles?

The lead of Project: Tran Thanh Tung

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

• This cost can make people who want to run SPO, have an overall and reliable reference to get knowledge, and it may affect the decision to invest in this field.
• This cost can raise awareness of Cardano Blockchain for a lot of people
• This cost will encourage Vietnamese researchers to make more academic research on Cardano Blockchain