[IMPACT] Please describe your proposed solution.
DEV$ is the new interactive loyalty program that offers exciting benefits for Cardano developers and is based on giving rewards in Tokens for the different valuable actions developers perform.
The more a developer gets involved and produces value, the faster he earns DEV$ tokens.
DEV$ tokens can be exchanged for ADA (Cardano) which will increase the value of ADA since demand will increase as long as developers Earn tokens and Redeem them for ADA.
DEV$ can also be redeemed for prizes, NFTS and gift cards depending on how we set up the redemption channels by measuring the preferences on an ongoing base.
The Loyalty Program budgets and earning scenarios are directly related to the revenue and value produced by developers.
Projects can offer DEV$ to attract developers and will have a tool to reward them based on parameters they define (hours, goals, milestones, etc)
The principle structuring the program is that Developers earn DEV$ Tokens at an increasing rate according to their status level and revenue amount generated to the community.
The program will have sections where to Earn and Redeem DEV$ with an account balance and transaction history that will be tracked in a Cardano wallet maybe as a native Token.
[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.
Creating an exclusive reward program to incentives developers for sure will lead to increased developer adoption, productivity, and creativity.
Cardano needs to attract developers with some tangible rewards that can increase over time based on the progress and work of the developer.
The status Tiers are a great tool to separate them based on performance, work, and future accomplishments.
A program like this will also generate loyalty since there is an opportunity cost if leaving.
[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?
The main risk is to have a high demand for Cardano developers and we can not find the expected amount of hours to execute the project but we are confident we will accomplish the goals based on the conversation we had with some developers we know.
[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.
We usually work with our technology team in Sprints, each of them is defined first and is adjusted on a weekly basis by grooming. We estimate we will need at least 15 developing sprints, or 4 months total to launch a customized fully functioning MVP.
Sprints are detailed with use cases and each of them corresponds to different features of the solution.
All sprints are reflected in a live document with a Dashboard, execution Plan by dates, a backlog, and a Grooming list.
Month 1:
Planning and Initiation
Reward Program definition
Tier definition
Set up and customization
Earn and Spend DEV$ definition
Graphic design, logo, brand, and colors definition of the program
Month 2:
Set up Back end admin for the currency system
Web design
Web integration with reward alternatives
Finalize graphic design deliverables
Month 3:
Cardano Blockchain integration to the porgram
Reward definition
Month 4:
Set up all systems into Amazon web services
Features adjustments
Testing and launch of MVP
[FEASIBILITY] Please provide a detailed budget breakdown.
We estimate most of the cost will be in development and integrations.
Web site development and customizations
1 web developer full time, 4 months @ 3000/ month = 12k
Blockchain integration and tokenization
1 full stack developer full time, 4 months @ 3000/ month = 12k
Backlog and direction of developers
1 CTO and scrum master 4 months @ 3000/month = 12k
Marketing and design of the brand, website and app
1 graphic designer, 2 months @3000: = 6k
Overall direction of the project
1 project director 4 months @ 3000 = 12k
Amazon web services set up =1k
TOTAL US$ 55000
[FEASIBILITY] Please provide details of the people who will work on the project.
Gonzalo de los Rios - Project director
My background is in Economics and Loyalty.
Entrepreneur and part of UC Berkeley Skydeck program with Aeros Wallet. Also part of British Airways incubator program.
Worked within redemption of miles for partners like United Airlines, Avianca Airlines, and British Airways among others.
Developed a Loyalty currency system with a total valuation of US$22M in currency.
<https://www.linkedin.com/in/gonzalo-de-los-rios-a8a9/>
Rafael del Corro - CTO and Scrum master
Founder of many (tech and non-tech) startups, experienced in technology and strategy.
<https://www.linkedin.com/in/rdelcorro/>
Agustin Campos - UI/UX Spec developer
UX Designer for digital products with experience in Agile methodologies. Worked for 500 fortune companies and small agencies.
<https://www.linkedin.com/in/agucampos/>
Juan Herrera - Graphic design
Marketing and Communication Strategist and Co-Founder en LOCO Digital Agency
<https://www.linkedin.com/in/juanhrr/>
[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.
Probably we will need to adjust many things in the program while is running so yes we are planning to return and request more funds in the future.
[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?
As mentioned, all sprints are reflected in a live document:
Dashboard
Where all the sprints are accounted for and the number of hours spent
Product snapshot divided in Earn points (DEV$), Spend alternatives, Tiers.
Also the minimum requirements
Sprints Plan
Divided into 15 sprints with dates and status
Backlog
Each use case has its own ID with its correspondent extension (Core app, wallet. etc)
Minimum requirement, status, and sprint allocation is reflected here
The release date is also reflected in this backlog list
Grooming
Here the use cases are prioritized by low, medium, or high, and status is also reflected
[AUDITABILITY] What does success for this project look like?
Launch of the program and developer participation with registrations and transaction on points (DEV$) credited to developer accounts.
Create and launch a place where developers can see they will be rewarded with DEV$ that can be redeem for different things.
[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.
No. It is not.
