Detailed Plan

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<u>Summary for Community Advisors:</u>

1) Our Proposal in a Nutshell: Many DID-related projects tend to jump right into programming their solutions without having sufficiently focused on a rock-solid underlaying foundation regarding open and interoperable Digital Identity, tokenomics and data privacy as well as resilient, decentralized data storage. With this proposal we want to deep-dive and establish a solid, interoperable architecture Blueprint for applications building on Atala PRISM DID. Based on our DLT360 accessible knowledge, we want to develop a regulation-compliant and inter-disciplinary DID Application Blueprint for doing things right from the very beginning.

2) Impact: This proposal combines the findings of a number of initiatives from inside and outside the Cardano ecosystem. This makes one of our DLT360 paradigms quite visible: Guidelines and Blueprints are most beneficial, when established in a practical, result-oriented inter-disciplinary combined context. This means in our case here: Using multiple findings as input to creating a practical BLUEPRINT for DID Applications. This BLUEPRINT is then the basis for getting to successful DID application architectures (not just technically) and for establishing partnerships with all kinds of DID-applying projects as well as with professional incubators and consulting companies. For more details please refer to our WEB-Site and/or to our Business Model Canvas section below.

3) Feasibility: This proposal is part of a bigger picture. Our DLT360 team has started its journey after being funded in fund 6 with one of our major services: The DLT360 Risk and Opportunity Radar. Based on this funding, we have implemented a small operational core-team. We are furthermore growing an extended team of inter-disciplinary domain-experts from the Catalyst community, industry and academia for adding their knowledge on demand (For more details please refer to our WEB-Site and/or to our Business Model Canvas section below).

4. Audibility: Our Business Model Canvas section outlined below contains major activities, milestones, deliverables, roadmap and costs. Due to various projects being interlinked and due to the overall complexity of proper planning and tracking, we do this in our DLT360 - MIRO environment. We offer on-demand visits to these MIRO boards for deeper-going discussions during the assessment phase. Due to already running a fund 6-funded project, we are part of the Catalyst Coordinator Process and acquainted with the relevant reporting processes.

Please note: We are applying a best-practice Business Model Canvas approach. We have added tags to our details below, hoping that the Catalyst-funded 'The Great Filter' application will be able to identifying the required sections in our text.

<u>Business Model Canvas - Section containing further details</u>(Our Canvas is maintained in DLT360 MIRO environment, access upon request)

This proposal is part of a bigger picture. Our DLT360 team has started its journey after being funded in fund 6 for one of our major services: The DLT360 Risk and Opportunity Radar. Fund 6 is about establishing this foundational framework for professional risk (and opportunity) management. With this new fund 7 proposal, we are utilizing the acquired knowledge for creating practical Implementation Blueprints and Consulting Artifacts. Points 1 to 5 of our Business Model Canvas are therefore explaining the bigger picture, while points 6 to 9 and the listed activities, milestones, deliverables, roadmap and costs are kept very specific to this project.

1. Customer Segments / Target Groups

• Primary Clients: CARDANO Community, proposers, projects building on top of DID
• Secondary Clients: Consulting partners, DLT-relevant public, selected high-quality YouTube channels, universities, regulatory bodies, industry consultants and clients

2. Value Proposition

Dependent of the above listed customer-segments, we see our value proposition as following (more details in MIRO):

• Providing a very practical and hands-on inputs to creating interoperable, inter-disciplinary optimized DID Application BLUEPRINT
• Feeding back additionally gained knowledge to our DLT360 Risk and Opportunity Radar

3. Distribution Channels

Depending on customer-segment and corresponding value-proposition, the following delivery channels will be used:

• Becoming part of a DID Implementation Package and of related hands-on Consulting Artifacts
• Integrated also into quarterly reporting based on the DLT360 Risk & Opportunity Radar

4. Customer Relationship

This project requires a one-time-effort. After this initial effort and the related initial funding, this will become part of our overall DLT360 activities. For these overall activities we are lobbying for stable service and consulting agreements with the Cardano community (see also our related Fund 8 Challenge Setting proposal) and other emerging partners and clients.

5. Revenue Structure

This project must be seen in the context of our overall DLT360 revenue stream planning. During this early stage of our DLT360 startup, we are fully focusing on servicing the Cardano Community. This project will provide additional business opportunities in helping DID-based applications to do it right from the beginning. This will also open up collaboration opportunities with related consulting entities. For the overall startup of DLT360, we are applying a careful 'Lean Startup' approach. This means that we will plan, check and iteratively adjust our Business Model according to our learnings, documented in our MIRO environment. This project will potentially bring us substantial revenue streams also from cooperating with consulting firms, who can apply our BLUEPRINTS in their e.g. industry-oriented customer projects.

6. Key Activities (now specific to this project)

This project requires the following specific key-activities

• Designing the blueprint approach in interaction with IOHK experts and other experienced Catalyst projects for avoiding redundancies
• Domain-expert validation of the design-concept
• Performing the basic inter-disciplinary research
• Analyzing and bringing the findings into the blueprint frame
• Quality checking & releasing of results, documents by senior domain experts
• Targeting for applying the Blueprint in a practical pilot-implementation-project (not part of this proposal)

7. Key Resources

DLT360 is built by a small core-team and a flexible team of highly renowned domain experts as well as a scalable network of contributors from the Cardano community, from academia and from industry. For this specific project we will need the following key resources

• Overall lead and representation (handled by Heinz Gassner)
• Project Management: Coordination of execution, collaborating within our team and with external teams & network members (covered by Jonas Weinberger and Guilherme Peirera)
• Back-office work, editing of Risk & Opportunity Radar information objects (assistant job, located in Sao Paulo, Brussels or Malta)
• Inter-disciplinary researchers and application team: (mainly alumni and active students)
• Experts from IOHK and DID-applying projects
• Domain Experts: Various, inter-disciplinary renowned domain experts, please see the current status on our website

For an always up-to-date-info about our team, please consult our WEB-Site:

• Heinz Gassner, Malta, with more than 30 years of industry-leadership experience <http://linkedin.com/in/heinz-gassner-9540a241>
• Jonas Weinberger, Brussels, Student and assistant at the Brussels School of Governance:
• <http://linkedin.com/in/jonas-weinberger-0b14801ba>
• Guilherme Peirera, Sao Paulo, Student and assistant at SENAI Institute: <http://linkedin.com/in/guilherme-pereira-da-silva-977a361a3>
• Etienne Marais, student at Versalius College, Brussels: <http://linkedin.com/in/etienne-marais-0845a3224>
• Backoffice resource to be defined
• Michiel Van Roey, DLT Regulation expert, co-founder of PROFILA: <http://linkedin.com/in/michielvanroey>
• Dr. Joshua Ellul acting as Senior Academic Advisor, Director of DLT Center at University of Malta: <http://linkedin.com/in/joshuaellul>
• Additional domain experts of DLT regulation (for always latest updates see our WEB-Site)

8. Key Partners

We definitely need to coordinate this closely with IOHK's AtalaPRISM experts and with DID-experienced project teams and with other inter-disciplinary teams . Please find them always up-to-date on our WEB-Site.

9. Cost Structure

We make sure to avoid redundancies by partnering and integrating as many elements form other initiatives as possible. By networking with universities, active students and alumni, we are approaching our projects in a very cost-conscious way. Based on our listed key-activities and key-resources, we plan with the following costs (please note that we are in progress of setting up a formal company body and need to follow the strict European tax regulations):

• Project Management (50 hours for USD 50/h = USD 2.500)
• Backoffice work (125 hours for USD 20/h = USD 2.500)
• Research: Major parts handled in form of student-internship arrangement (USD 5.000)
• Analysis, collaboration and establishing the BLUEPRINT document (200 hours for USD 50/h = USD 10.000)
• Quality checking by domain experts (40 hours for USD 100/h = USD 4.000)
• Final reporting support by senior domain experts, including pre and after-work (5 hours for USD 200/h = USD 1.000)

Roadmap, Milestones and Deliverables

Due to the strong linkage with other activities of the DLT360 and the lacking graphics-integration in IDEAscale, all details are maintained in our MIRO environment. The plan below is just an orientational overview-listing:

• FEB 2022 Getting started, project formation
• FEB -MAR 2022 Design of research, scouting for synergies with other projects, quality check of research design
• 3-Months MILESTONE: Ready for starting with legal research
• MAR - JUN 2022 Basic research
• JUN - AUG 2022. Analysis, establishing blueprint and also integration into Risk & Opportunity Radar, quality check
• 6-Months MILESTONE: First complete (draft) version of Blueprint available, one pilot application identified
• 12-Months Success: > 5 major DID applications having used / planning to use the Blueprint (pipeline status)

KPI Progress and Success Measurement

• KPI 1: Progress of required inter-disciplinary research (0-100 %)
• KPI 2: Progress of establishing the BLUEPRINT (0-100%)
• KPI 3: Quality-check and community-feedback score (0-100%)
• KP! 4: Timely identification of pilot application (yes/no)
• KPI 5: Number of candidate-applications for applying the BLUEPRINT (number)
• KPI 6: Number of consulting entities partnering / planning to apply the BLUEPRINT