Why is it important?

Unlike the move to "Web2" web-based apps that were easily visible to end users, the transition to Web3 is mostly happening "under the hood".

What does success look like?

It was easy for users to see how web-based applications were different from static web sites. Let's make it that obvious to understand Web3.

Key Metrics to measure

- use cases that expose end-users to the blockchain revolution

- making back-ends "tangible"

- numbers of non-developers who can speak to the relevance of decentralization, distributed systems, self-sovereign identity, public/private key pairs, and more

Challenge brief

If this idea resonates with anyone, please say so in the comments, and we can flesh out the challenge brief.