Background The reason I have put forward this idea for fund 5 is that I have a tokenization of a physical asset use case. This seeks to crowd-fund and tokenize ownership of a football club (around 5th-6th tier in the English football pyramid - that’s soccer for you US folk) which is also backed by ADA in a smart contract to have a more sustainable business model. (See use case slides attached below to show my concept)

I am seeking Cardano developers to collaborate with for this project who can help write up the designs / schema for the native token physical asset standard. Quite a lot of funding proposals in Catalyst are looking at physical tokenization e.g. property - but no one is actively looking at the Cardano standard for physical tokenization to make sure we have consistency. If we are not careful, when smart contracts arrive the community’s enthusiasm will lead to extremely messy code that has security flaws as everyone tries to ‘reinvent the wheel’.

This proposal has gone into the dApps and Integration challenge because that is how I see my future use case with the football club token but I want to start small and almost do a POC. I can totally understand why this challenge might instead be a better fit in the Metadata or Developer Ecosystem challenges and it isn’t exactly clear to me which challenge this should be submitted to. I welcome any advice from the community on this topic.

Scope The scope for this fund is to:

• Create a native token standard for tokenized physical assets (1 example use case: football club of type business)
• Review and approve schema with community stakeholders (other funding projects may be able to take advantage of this schema/framework)
• Create documentation for the community, that explains in simple English what we have done, and how this type of native token will work from an architecture perspective. (This will help drive innovation and bring in new developers to our eco-system)

I am not able to do this on my own so the budget I’m seeking, looks to cover my own expenses + the expenses of developers that I find. I plan to project manage this project from start to end. (See my website Steerco to show my Project Management and Agile credentials).

The current funding request of $10k is an estimate - I hope to finalise and confirm the budget required as I find developers to work with throughout the Fund 5 proposal round.

Project Plan

Hire: 1 x architect / developer, 1 x security architect (need a 2nd pair of eyes at a minimum - but hope that more people contribute from the community) Communication to community - make sure we gather feedback from other projects / stakeholders to gather their requirements Create the native token schema in an agile iterative manner (Create draft schema for review, Peer review with all project stakeholders, Update schema based on feedback) Submit schema to Github for merge to cardano-foundation:master branch under CIP Create community documentation (e.g. animated videos, website, blog posts)

I see the project plan taking about 3 months to complete from the point in which resources are hired. It will not be full time roles and I have planned currently for 3 iterations of feedback. I plan to run this project in 2 week sprints.

Metrics of Success

Collaboration with multiple stakeholders in the Cardano eco-system Adoption of native token physical assets standard (developers, dApps or DAO over the next 12-24 months) Wider adoption for Cardano - tokenizing physical assets is something being explored on other chains (see Binance and Tesla stock recently) Use this schema to crowd-fund the tokenization and ownership of a football club onto the Blockchain Agile design and development metrics can be communicated to the community to be transparent on progress

Future Roadmap I plan to use this schema that is developed for a use case that I mentioned above (see attached slides) to crowd-fund and tokenize ownership of a football team on Cardano. This is out of scope for this funding challenge but hopefully gives you an insight into why I am looking at this funding challenge. Tokenizing a football club on Cardano is going to be very difficult therefore I am aiming to start simple, with a view to develop this idea and deliver it over the next 18-24 months. (I already have found private investors who are interested in running this project, but I would prefer to crowd-fund and do this as a community which aligns much more with the Cardano ethos)

At this stage I would propose circa 5m in crowdfunding to make this happen - as I would target a smaller professional team in the English league pyramid (around 6th tier). The aim is over the next 10 years to use the ADA/Football token model to create a sustainable football club (staking ADA and splitting rewards 50/50 between club & shareholder), that has fan ownership, and owning the token gives you ‘voting rights’ regarding manager changes, budgets, signings. (Think real world football manager meets Catalyst voting for those who hold the Football token).

This would be the first truly ‘digital football club’ and being the first to do this would bring significant opportunities with other revenue streams. (eSports, crypto-friendly sponsors, heavy YouTube/social media content).