Please describe your proposed solution.

Our proposed solution involves securing funding to sponsor a year-long program dedicated to collaborating with NYCFC. Through this program, we will work closely with NYCFC to design, implement, and iterate upon a DAO structure tailored to their fanbase and integrated into their operations. This comprehensive approach will ensure the successful implementation and long-term sustainability of the DAO within NYCFC's ecosystem.

Please define the positive impact your project will have on the wider Cardano community.

The project will generate a case study showcasing the benefits and challenges of operating a community on Cardano, particularly within a reputable organization like NYCFC. As sports organizations continually seek innovative ways to engage fans and foster community, this case study will serve as a valuable resource, driving adoption of Cardano within various real-world organizations. By demonstrating the practical application and benefits of Cardano in a high-profile vertical like sports, the project will contribute to broader awareness and uptake of Cardano within the community.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

• At NMKR and Clarity, our commitment to doing things the right way is ingrained in our core values. Over the past three years, we have consistently delivered high-quality tools for Cardano projects and entrepreneurs, closing out numerous Catalyst Proposals along the way. Our track record speaks to our reliability and expertise within the Cardano ecosystem.
• Furthermore, our recent discussions with NYCFC's business development representatives have been promising. Their willingness to partner with us underscores their confidence in our capabilities and the potential of this project. This partnership serves as a validation of our approach and enhances trust in our ability to deliver tangible results.
• We recognize the importance of validating the feasibility of our approach to ensure its success. To achieve this, we are actively engaging with stakeholders, including NYCFC and community members, to gather feedback and insights. This ongoing dialogue allows us to align our approach with their needs and expectations, enhancing the likelihood of project success.
• we plan to pilot test the DAO implementation within a smaller segment of the NYCFC community to validate functionality and gather feedback for refinement. By adopting an iterative development approach, we can continuously improve and validate our approach throughout the project lifecycle, ensuring its feasibility and effectiveness.

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Milestone 1: DAO Formation

A: Milestone outputs:

• Formation of a cohesive group of like-minded fans actively participating in the DAO.
• Clear documentation outlining operational rules and governance structures for the DAO.

B: Acceptance criteria:

• Signed agreements or membership confirmations from participating fans.
• Documented operational rules and governance structures.

C: Evidence of milestone completion:

• Records of signed agreements or membership confirmations.
• Documented operational rules and governance structures.

Milestone 2: Milestone 2: Education/Onboarding

A: Milestone outputs:

• Key cohort of NYCFC DAO members educated on the DAO's operation and benefits.
• Creation of educational materials and resources explaining the DAO's operation and benefits.

B: Acceptance criteria:

• Successful completion of onboarding sessions by the targeted cohort.
• Feedback indicating a sense of understanding of the DAO's operation and benefits.

C: Evidence of milestone completion:

• Attendance records or feedback forms from onboarding sessions.
• Testimonials from educated members on their understanding of the DAO's operation and benefits.

Milestone 3: Milestone 3: Community Engagement

A: Milestone outputs:

• Active engagement of fans, players, and stakeholders in DAO activities.
• Documentation of outreach efforts, events, and communication channels utilized.

B: Acceptance criteria:

• Feedback indicating a sense of community ownership and participation in decision-making processes.
• Metrics demonstrating engagement levels through events and communication channels.

C: Evidence of milestone completion:

• Attendance records from events or outreach efforts.
• Surveys or polls demonstrating community involvement and satisfaction.

Milestone 4: Milestone 4: NFT Initiatives

A: Milestone outputs:

• Implementation of NFT initiatives for fundraising or community engagement.
• Creation and distribution of NFTs aligned with fundraising or engagement goals.

B: Acceptance criteria:

• Metrics indicating the success of NFT initiatives in achieving their intended purposes.
• Financial reports or fundraising milestones achieved through NFT initiatives.

C: Evidence of milestone completion:

• Records of NFT creation and distribution.
• Financial reports or fundraising milestones achieved through NFT initiatives.

Final Milestone: Milestone 5: Fan Tokenization

A: Milestone outputs:

• Utilization of Clarity smart contracts to tokenize fan engagement.
• Development of mechanisms for distributing and redeeming fan tokens within the NYCFC ecosystem.

B: Acceptance criteria:

• Successful implementation and testing of Clarity smart contracts for fan tokenization.
• Development of user-friendly mechanisms for fan token distribution and redemption.

C: Evidence of milestone completion:

• Documentation of implemented Clarity smart contracts.
• User feedback or testing results on the effectiveness of fan token distribution and redemption mechanisms.

Who is in the project team and what are their roles?

Sam Lowenthal, Manager of Partnership Development of NYCFC

Dr. Lingling Liu, Head of Sports Partnership of NMKR

Logan Panchot, Clarity Protocol

Justin Schreiner, Clarity Protocol

Patrick Tolber, CEO NMKR

Please provide a cost breakdown of the proposed work and resources.

• Sponsorship Opportunity ($200,000, ~400,000 ADA):
• DAO Provider for NYCFC:
• Collaborative development and implementation of the DAO structure: 250,000 ADA
• Ongoing technical support and maintenance for the duration of the sponsorship: 100,000 ADA
• Marketing and promotional activities to promote the NYCFC DAO within the community: 50,000 ADA
• Operational Costs (100,000 ADA):
• Education/Onboarding:
• Development of educational materials and resources for NYCFC DAO members: 20,000 ADA
• Onboarding sessions and workshops for key cohort members: 15,000 ADA
• Community Engagement:
• Events and outreach activities to engage fans, players, and stakeholders: 75,000 ADA
• Communication tools and platforms for transparent and effective communication: 10,000 ADA

How does the cost of the project represent value for money for the Cardano ecosystem?

• Drives Real-World Adoption: By sponsoring the implementation of a DAO with a reputable organization like NYCFC, the project drives real-world adoption of Cardano. It showcases the practical applications and benefits of Cardano's technology in a high-profile setting, demonstrating its viability beyond theoretical use cases. This tangible demonstration of Cardano's capabilities attracts interest from other organizations looking to implement similar solutions, thereby expanding Cardano's user base and ecosystem.
• Provides a Valuable Case Study: The project generates a comprehensive case study detailing the implementation and outcomes of the NYCFC DAO. This case study serves as a valuable resource for other organizations considering adopting Cardano or decentralized governance solutions. It provides real-world examples, best practices, and lessons learned, facilitating easier adoption and implementation for future projects. Additionally, the credibility of NYCFC as a legitimate organization enhances the case study's value and relevance to other potential adopters.
• Maximizes Impact with Efficient Resource Allocation: The budget allocation for the project ensures that resources are utilized efficiently to achieve maximum impact. Each aspect of the project, from DAO formation to community engagement and NFT initiatives, is carefully planned and executed to deliver tangible results within the allocated budget. This ensures that Cardano's resources are utilized effectively to drive adoption and create lasting value for the ecosystem.