Detailed Plan

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The game will be called The Eternal Tournament
Full lite paper here : <https://litepaper.minininjaheroes.io/>

Vision

An eternal metaverse tournament where your CNFTs compete for glory and epic CNFT rewards. Players get to select fighters and moves for daily fights that compose weekly, monthly and yearly tournaments. The community can follow combat results and tournament updates in app, Twitter and Discord with the use of announcer bots. Simple and transparent combat systems with high risk and high reward options encourage the use of mind games on social media. Win fights and tournaments to unlock content and features such as power ups, elite tournaments and other unique rewards! Show off and customize your experience with custom intro music from the CNFT community, move names, taunts, emojis and attack effects. Watch out! If you lose in a final, the winner might be able to lay down some permanent punishment!
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Why should you consider this project for funding?

The project hits most of the challenge metrics very efficiently by leveraging mobile and social media integration. Technologies that are used are accessible and established. We do not even need smart contracts or even need to tackle hard Cardano technical issues. We can build a quality app that can reach an audience with the existing technology. When this is is achieved and as the Cardano ecosystem matures we can evolve the solution to achieve greater decentralization.

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Game Value Proposition

• Built as a social CNFTs game : display CNFTs in a public forum, demonstrating art and utility capabilities
• Provide Cardano and CNFT community visibility to the mainstream gamer trough the popular mobile app stores and on Twitter.
• Accessible and interactive with simple gameplay featuring high risk/reward options
• CNFT tournament rewards
• CNFT unlocks and progresses
• Out of game (meta) gameplay : CNFT trading and social media mind games between players to trick their opponents
• Sustained game enthusiasm supported by limited allowed games per day
• Engagement is expected to be strongly supported by social media integration with pre existing fan communities
• Provides utility value proposition for supported CNFTs and partners

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Sample use-case (https://litepaper.minininjaheroes.io/game-information/sample-use-case)

1. Community Participants / Players : Connect to Twitter and see results from yesterday through the Twitter announcer bot account.

2. Community participants / Players : Click links on Twitter to look at different game results for players that they like. Link leads to our public and free animated game viewer. Later in development, animated game results could be rendered as videos and embedded directly in Twitter posts.

3. Community participants / Players receive a new Twitter or in app notification about the semi final players for the day. Information on who they are and their stats are available.

4. Community participants / Players know that players have the day to analyze their opponents and choose their moves carefully. Game enthusiasm is sustained over a 24 hour period.

5. Community participants hyped about his favourite player potentially winning the tournament.

6. Player A opens the mobile app or a web browser to prepare for the semi final fight. Player authenticates with Google (or other similar) and reaches the daily fight dashboard.

7. Player A inspects the daily next fight dashboard. He is presented with his available moves and customization options as simple buttons. Example : Player A needs to select an attack move and a defence move. For the attack, he can choose between "Strike" and "Sneak attack". He is shown some basic damage simulation for each of these moves. For the defence move he can choose between "Defensive stance" and "Watchful riposte" and get similar statistical information. He also has buttons to select associated, taunt, emoji or visual special for both the attack move and defence move.

8. Player A determines on his strategy. He decides to go with "sneak attack" : a riskier less predictable move in his opinion. He also selects taunts that he knows his fans will like. He also selects an emote that he thinks will trigger his opponent's fan base on Twitter. Player A is a top troll.

9. Player A goes on Twitter to tease his opponent.

10. CNFTCommunity participants watch players start playing mind games with each other on Twitter. They get excited and start participating in the competitive banter!

11. CNFTCommunity participants / Players excitedly await the results in app or on Twitter.

12. Twitter Announcer Bot reveals combat results at a specific time at the end of the day. Combat results are viewable through the animated game viewer.

13. Community Participants / Players watch the semi-final result matches.

14. Twitter engagement is at an all time high in anticipation for the final match tomorrow!

=================
Team

Project Lead

Jean-Francois Rousseau-Ross (Jeff Ross).
[email protected]
<https://www.linkedin.com/in/jfrross/>

Full Stack Developer with 10 years experience and proven leadership in dev team management. Seasoned knowledge of cloud computing architecture and security concepts. Leveraging technical skill sets to advance the Cardano ecosystem!

DevMaxime Thibault
<https://www.linkedin.com/in/maximethibault371/>

Bachelor in computer engineering specialized in web and mobile development with 3 years of experience. Worked on a wide arrays of applications ranging from analytic tools for firefighters to banking services.

Artist
Joseph-Antony Pellerin
(See attachments for some sample of his work).
A self taught digital artist turned crypto enthusiast. Joseph-Anthony is inspired by anime, movies and video game artworks. Oh and he loves to build guitars in his free time.

QALaurelyne Calmon (Maternity Leave Q1-2022)
An 80s nerd bio engineer and mom! She is contributing to the project's quality assurance and many other tasks!

**Community Manager (Hiring)**Hiring from the CNFT community. Job Description :

We are currently looking for a Community/Social Media manager.

We believe that a strong community and regular engagement are key to any project. We are looking for an energetic community manager that can help promote our vision, develop our community and provide this valuable engagement. We are offering compensation for this position.

Responsibilities:

-Become an ambassador for the vision of the project

-Handling and moderation of official social media accounts (Discord and Twitter)

-Engage with the community over socials

-Organize/participate in events to drive community engagement or help with the project visibility

-Interact with the team to share community feedback

-Engage with other communities to build bridges and contribute to the CNFT community as a whole

-Be a part of the team and contribute to the growth of the project and our vision

Requirements :

-Perfect mastery of the English language

-Candidate has a lot availability especially on key dates such as mint days

-Having an existing social media following is a plus

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Marketing strategy (https://litepaper.minininjaheroes.io/approach-and-project-information/marketing-strategy)

<u>Description</u>

The game will be free to download on mobile devices and accessible on the web.
Free Mode will be used to grab the mainstream gamer attention. A combination of paid and free marketing tools will be used to ensure highest possible user reach.

<u>Free Marketing tools</u>

• Visibility through Twitter activity because of the game social element and game result visualizer
• Visibility through the Google play Store / App Store
• Free advertisement/listing within CNFT community related websites
• Twitter space participation
• Discord guild halls participation
• Trying to get exposure with CNFT YouTubers and Twitch Streamers
• Trying to get exposure with Mobile gaming YouTubers and Twitch Streamers
• Exposure through partnership with big CNFT projects

<u>Paid Marketing tools</u>

• Google ad campaigns
• Premium listing on CNFT community related websites
• Buying valuable CNFTs or other chain NFTs and offer as tournament rewards
• Participation in gaming expos virtually if possible

<u>Key Performance Indicator (KPI)</u>

• KPI : Website visits / login
• KPI : App downloads
• KPI : Active users - Calculated with exact weekly tournament registrations.
• KPI : CNFT Sales
• KPI : Partner CNFT Sales

====================
CNFT Partnerships

<u>Main partnership: zAmbiez</u>
The Eternal Tournament will be released in partnership with z₳mbiez project owned by Harry Esquivel (z₳mbieKing). zAmbiez is a fast growing audience, respected as a high quality PFP project with respected leadership guiding it's roadmap. The partnership is mutually beneficial. The Eternal Tournament will add utility to z₳mbiez's PFP collections; z₳mbiez will add artistic appeal and exposure of its existing community to the game.

Anticipated game main characters are Mini Ninja Heroes (MNH) collection characters and z₳mbiez collection characters. These characters may also be used in game menus, tutorials, and promotional material. Harry Esquivel will remain full owner of all z₳mbiez related characters.

Game design will support combat between any CNFT from the MNH and z₳mbiez collections. Both collections will remain the face of the game and adapted for play through successive iterations. Future partners may also be onboarded, using their collections as tournament participants and game rewards.

<u>Music</u>Original OST already in progress partnered with respected CNFT community musician heavymetalcryp (https://twitter.com/heavymetaltcryp)
OST sample here : https://soundcloud.com/heavymetalteacup/music-sampler-the-eternal-tournament-ost

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Tech

<u>Game Client</u>

• Flutter/Dart for multi platform dev (web/iOs/Android)
• Google Firebase/Cloud functions (Integration with block frost for now).
• Nami wallet integration (other web3 wallets as they come along).
• Self hosted node will be used after we have a working product.

<u>Why Google stack to build the client?</u>

Fast efficient and highly integrated way of building multi platform apps. The team has experience building with this stack and is confident that it can quickly iterate new versions.

This stack is perfect for building this app-style type of game.

<u>Smart contracts?</u>

Not needed for this stage. CNFT ownership validation does not require smart contracts.

Building a working game client with centralized game logic is sufficient for early stages. See lite paper for more details on this idea.

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Fund allocation (https://litepaper.minininjaheroes.io/approach-and-project-information/funding-and-revenue-allocation)

<u>Buckets</u>

• Marketing : tournament prizes, partnerships, and advertisement. See Marketing Strategy.
• Team : team salary excluding Jeff Ross
• Treasury : treasury will be used to allow Jeff Ross to go full-time. The treasury remainder will be reinvested into development, staking, and marketing expense buckets.

<u>Allocation</u>
Early allocations will be weighted toward allowing paying the team and allow them go full time and focus on the project.

<u>Q1-Q2 2022</u>
This could include funds from Project Catalyst if we are selected for funding.

• Marketing:20%
• Team: 30%
• Treasury:50%

<u>Q3-Q4 2022</u>

As revenue grow and salary are covered the focus will switch focus to marketing.

• Marketing:40%
• Team: 30%
• Treasury:30%

<u>2023 and beyond</u>

As revenue grow focus in marketing will get even stronger

• Marketing:60%
• Team: 20%
• Treasury:20%

====================

Proposed roadmap (https://litepaper.minininjaheroes.io/proposed-roadmap)

Pre Alpha MVP (Minimally Viable Product)

<u>Availability</u>

Q1 2022

Expected release date: March 29 2022
Limited access for early project supporter.

<u>Funding</u>

• Catalyst funding
• CNFTs sales
• Partnerships

<u>Description</u>

The goal here is getting to a fully functional game as soon as possible. Getting all the important tech and elements on the floor is vital to gather feedback and ensure a quality product

The MVP should be a web based game with basic visuals. No sound effects. Only one looped song.

<u>Required features</u>

• Authentication with google or wallet only
• Main Menu
• Wallet binding page (Connect NAMI or maybe payment proof method)
• Next tournament registration
• Next fight dashboard
• Tournament score leaderboard split by collections
• Combat result visualizer in text format only

Alpha

<u>Availability</u>

Q2-Q3 2022
Expected release date: July 19th
Extended availability for early supporter.

<u>Funding</u>

• Catalyst funding
• CNFTs sales
• Partnerships

<u>Required features</u>

• User interface visual upgrades
• Upgrade the Combat result visualizer from text only to animated version
• Combat music
• Enhanced visual CNFTs selection (scrollable grid)
• Android release
• iOS release
• Additional authentication methods such as Apple or Discord

Beta

<u>Availability</u>

Q3-Q4 2022

Expected release date: October 29th

Extended availability for early supporter.

Open Beta December 1st

<u>Funding</u>

• CNFTs sales
• Partnerships
• In app ads

<u>Required features</u>

• Upgrade slots
• Stats upgrades
• Global leaderboard
• Twitter announcer bot

Release

<u>Availability</u>

Q4 2022
Public Release December 20th 2022

<u>Funding</u>

• CNFTs sales
• Partnerships
• In app ads

<u>Required features</u>

• Tournament prize visualizer
• Discord Bot
• Cosmetic Unlocks
• More to be decided with the community

===============
Detailed Budget for catalyst fund allocationFunds will be exclusively used for securing minimum salary for the team and insure optimal engagement from the team.
Funding will allow for Increased marketing effort that should greatly improve visibility.
It will also help the community manager process.

Delivery of MVP version of the app in Q1 2022 March 29th 2022
45000
<u>January ($ 15000)</u>

-Advertisement (premium CNFT listings) : $ 1000
-CNFTS for prizes for first tournament. (Buying over 3 months): $ 4000
-Lead dev salary : $ 4200 ([email protected])
-Dev salary : $ 1050 (42hours @25.00)
-Community manager salary : $ 1050 (42hours @25.00)
-Artist salary : $1050 (42hours @25.00)

<u>February</u>

-Advertisement (premium CNFT listings) : $ 1000

-CNFTS for prizes for first tournament. (Buying over 3 months): $ 4000

-Lead dev salary : $ 4200 ([email protected])

-Dev salary : $ 1050 (42hours @25.00)

-Community manager salary : $ 1050 (42hours @25.00)

-Artist salary : $1050 (42hours @25.00)

<u>March</u>

-Advertisement (premium CNFT listings) : $ 1000

-CNFTS for prizes for first tournament. (Buying over 3 months): $ 4000

-Lead dev salary : $ 4200 ([email protected])

-Dev salary : $ 1050 (42hours @25.00)

-Community manager salary : $ 1050 (42hours @25.00)

-Artist salary : $1050 (42hours @25.00)

===============

<u>How it impacts the challenge metrics</u>

This project should directly impact the following challenge metrics

• Total users of gaming based applications built on Cardano
  All user of the project added to this metric.
• Number of gaming based applications building/built on Cardano
  This project would add a new mobile game to the ecosystem.
• Amount of value made by gamers in play-to-earn applications
  Value hard to evaluate since prizes will be in CNFTS. Estimation in ADA could be given using overall market value at time of snapshot
• Number of CNFTs made specifically for gaming
  Some of the CNFTs from the project will be created specifically for the game and increase this value.
• Number of fungible tokens made specifically for gaming
  Non applicable at this stage.
• Number of gaming based content creators that have come to Cardano
  Hopefully inspire a new breed of creators that like to play the game because of its social media integration
• Number of gaming tournaments hosted for Cardano native assets
  The game is a giant tournament to win CNFT prizes

<u>How I address the challenge question</u>
Roadmap and idea directly addresses the challenge by building a game with high visibility and CNFT community focus.

<u>Definition of success after 3, 6 and 12 months</u>

<u>3Months</u>

• MVP is released and working.
• Supported CNFT collections achieve> 60%sales
• First tournament registration > 100.
• Team is paid and motivated.

<u>6Months</u>

• Alpha is released and working. (Android and IOS)
• Lead dev is full time on the project.
• Supported CNFT collections achieve >75%sales
• Tournament registration > 500 users each month
• Team is paid and motivated.

<u>12Months</u>

• Full public release is tested and ready to go
• Full team is full time on the project
• Supported CNFT collections achieve >85%sales
• Tournament registration > 1000 users each month
• Team is paid and motivated.

++Defined expected public launch date++Yes Public Release December 20th 2022

<u>Broken down Budget requirement</u>
Yes