Goal:

The goal of this project to reach out to as many students/graduates as possible to raise awareness of Cardano and the opportunities that exist for both developers, professionals and business owners. We want to drive the targets to Project Catalyst and assist them in submitting ideas and earn Referrer fees (to be self- funded). We also will deploy a website (request already sent to CF Foundation to request permission to use “Cardano” in the website name using a .org extension).

Addendum: March 8/21 A clarification, we plan to request the same 10k USD funding for a few months until we can be self-funded. During these next few months, as we introduce student and graduates to the Cardano ecosystem, we hope to help candidates develop Catalyst ideas; Steer them through the process of developing ideas and refining them for submission to the project thereby earning Referrer Rewards. When this conduit matures, we will be able to sustain the project without further funding from the Project (ideally by Fund8).

KPI:

1. Number of people Contacted (2,000/day, DRIP – Mail Chimp)
2. Number of people Engaged (200/day, responses, learning, referrals)
3. Number of people Attended (500/day Zoom/Twitch)
4. Number of Ideas Submitted. (100 per Fund)

Campaigns:

1. Social Media: Twitter, Telegram, Zoom etc. Daily Twitch Streams

2. Email: Lead Nurturing and CRM During lead nurturing we will continue to engage the targets by drip marketing and steering them to learning resources that will be helpful in ensuring their adoption of the ecosystem. A sample drip would include a short 1-2 min video with the learning resource of the day. A link to register to twitch stream/zoom call. A reminder email/text sent to the target 15 mins before start and at the start of the call.

3. Incentive Program ADA Airdrop to student association presidents, participants; introduces them to Daedalus, broadens adoption, incentivizes

Budget:

• Social Media Campaign $2000
• Email Campaign $1500
• Incentive Program $2000
• Hardware and Software Acquisition $1500
• Salary $3000

Total Budget $10,000 USD

Notes:

• Worldwide Audience, targeting university students and graduates in faculties of computer science, engineering, business and Law.
• Daily Twitch Streams of 1 hour and 7 hours daily devoted to Lead Nurturing/Guidance and Learning/Idea Submissions, a full time commitment
• I am a university graduate and can quickly connect to the various student associations, graduate student associations and others affilated to the learning institutions.
• Initially focusing on areas with high concentration of the target audience (ex. India, China, US, top 100 universities for devs etc.)