[IMPACT] Please describe your proposed solution.

This is a continuous proposal that has been funded in Fund7 and 118 videos have been done and more than half of them got funded, seeking for funding to continue growing the channel and support the community

The solution is to have short interviews by Mie Tran and co-host(s) that get directly to the point and ask questions to explore the proposers for why, what, and how. The interviews will bring an element of spontaneity that lets viewers get to know the proposer and help voters decide on the best projects by providing a medium where they can learn about proposals that are presented in the same format.

The interviews will be translated into English, Vietnamese, Japanese. Proposers will get global publicity around their projects and on social networks like Youtube, Telegram, and Twitter,…and can increase voter trust and understanding by posting a link to these videos in their projects and on voter tools. Low-effort ways to engage voters in assessing proposals and tapping into existing insights.

● Improved trust - meet the proposer in a live one-on-one conversation with Ms. Mie Tran as she asks probing questions to learn what makes him/her tick, why he/she made the proposal, and how it will impact the world. You may be surprised by the answers.

● Improve browsability of Catalyst - No longer do voters have to read proposals in several formats or watch videos of different lengths. Everyone gets 5 - 8 minutes to impress the audience.

● More educated voters - everyone should be able to simplify their proposal into a 5 minutes elevator pitch. If you can't make an impression during the 5 - minute interview, it is a good time to step back and reflect.

● Great recruiting tool - Once a project is voted in, the video will be a great way to communicate with the community especially asking for help.

Detailed Problem Description:

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• The proposal audience doesn't have the time to read through dozens of proposals that are incomparable due to the different levels of communication skills and different formats.

• Catalyst TV will be a great place to browse projects and find the ones you like. Then get to know the proposer and learn about the proposals.

• English will also be a big barrier for voters who do not speak English as their first or second language, which makes it hard to understand the proposals and they might vote with the crowd.

• The problem and solution statement will be in the text of the video so the voter, and when the voter finds a proposal interesting, the voter can watch a capsule of the project.

Detailed Solution Description:

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• Meet the proposers as they sit down for a 5 - minute spontaneous conversation with Ms. Mie.

• All proposers will be asked similar questions under the same time constraints, and in the same format.

• Voters will be able to review these 5 - minute capsules and get a real feel for the propers and what makes them tick.

• I will conduct a conversation, and ask the hard questions to explore the proposer's why what, and how. The interviews will bring an element of spontaneity that lets viewers get to know the proposer and help voters decide on the best projects by providing a medium where they can learn about proposals that are presented in the same format. This will increase the number of voters and also the proposer's reputation and credibility who use our service

• The content will be translated and subtitled into English, Vietnamese, and Japanese, … to attract voters from Asian countries

• The videos will be posted on our Youtube channel where people can consider them as a resource for "live proposals"

• These videos also aim at connecting proposers and voters in and out of the ecosystem, attracting more engagement and involvement of the community

• These videos will also become a great resource for PA to quickly grasp the insight of the proposals for a better assessment

• The videos can be posted on the voter tool where people can see the proposal brief as well as the proposal shortcut insights

• The videos can be linked directly to the proposal where people can quickly have a look at it and make a decision if this is a good proposal to vote for.

• The video can also be shared on other social networks

  [IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

• The proposals seek to assist Asian proposers for whom English is not their first language, by having their videos translated into other languages to make them feel more comfortable when learning a proposal

• This also applies to proposers who want to reach out to Asian voters

• The video will also serve as a marketing tool for them, allowing them to easily share their proposals as a video to any social network as a live proposal, allowing people to see their presence behind the proposal and build trust.

• Onboarding Asian roles on Catalyst such as proposers, CR, and voters as they have language-friendly resources

  [IMPACT] How do you intend to measure the success of your project?

Measures of Success, Key Performance Indicators:

• View count on each video

• Feedback and comments

• Social sharing

• Number of funded proposals using Catalyst TV to Marketing

The project's success would be:

• Successfully uploading 50 videos to each funding round, with the hope of receiving at least 100 views on each video, allowing them to reach more voters and have their project funded.

• The translated content successfully reached local members and assisted them in understanding the proposal insight.

• Helped marketing proposal project successfully and increased their presence in most social channels

• Adding another Asian member to the Catalyst project

• Increasing the bond between proposers and voters

• Creating and collaborating with more Cardano Ecosystem available channels

  [IMPACT] Please describe your plans to share the outputs and results of your project?

Objective:

• Conduct at least 8 videos per week until the voting round => approximately 50 videos
• Each video will have a complete translation: Japanese, Vietnamese, and English
• Each video will be promoted on YouTube, Twitter, the Eastern Townhall landing page, Telegram, Facebook, and other social media platforms.
• The project will only started until the next funding ròun

Tasks:

• Send invitations to proposers who want to meet with the host via Calendly

• Arrange time and documents.

• Within 15 minutes, conduct the 5-minute interview.

• Editing and Translation

• Subtitle Editing

• Marketing through video posting through social media platforms

  [CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

The proposal has been funded in Fund 7 with 118 interview videos conducted over Fund 7, Fund 8, and Fund 9, and I am looking for funds to continue this project in Fund11

I hold various roles within the Cardano community

• Vietnam Cardano Ambassador
• Funded proposer and co-funded proposers in Fund 6, Fund 7, Fund 8 and Fund 9
• Eastern Townhall Moderator
• English Interpreter and Translator
• Challenge Team member
• Sub-circle Team member
• Cardano Passionate

I am having a team - Gadiac Asia, to produce videos, do marketing, and also do translations for the videos. The results had all been published and shared on the YouTube channel.

This proposal is a good place for building connections of proposers and the community. These videos can reach a wider audience, transcending geographical boundaries and enabling people from various backgrounds to connect and participate in discussions. Additionally, videos allow for personalization, as the proposer can address their audience directly, establishing a sense of authenticity and fostering trust. Through comments, likes, and shares, viewers can actively engage with the content, sharing their opinions, suggestions, and experiences. This two-way interaction not only strengthens the bond between the proposer and the community but also allows for valuable feedback and collaboration, leading to more impactful and inclusive outcomes.

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

• The main goal of the project is to produce interview videos that aim to interview proposers and learn about their projects, with the added objective of translating these interviews into English, Vietnamese, and Japanese for sharing with the broader community. This project seeks to bridge the language barrier and enable effective communication and understanding among the Cardano community members from different linguistic backgrounds.

• By conducting interviews with proposers, the project aims to gather in-depth information about their projects, including their objectives, methodologies, and potential impact. These interviews serve as a means to showcase the diversity and innovation within the Cardano ecosystem while providing valuable insights to the community.

• The translation aspect of the project plays a crucial role in reaching a wider audience. By translating the interviews into English, Vietnamese, and Japanese, the project ensures accessibility and inclusivity, allowing individuals who are proficient in these languages to engage with the content more effectively. This multi-language approach fosters global participation, encourages collaboration, and enables a greater exchange of ideas within the Cardano community.

• Cardano Catalyst TV has been done for 3 funds, therefore, our approach is feasible and you can have a deeper look in the link provided https://www.youtube.com/@cardanocatalysttv5717/playlists

  [CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

This is a short term proposal and the project will start in Fund 11, right after the submitting round, and will finish before the voting round. Therefore, we have around 4 weeks to conduct the promised video as well as marketing them.

After the submission round

• Share the invitation link with the proposers using Calendly

• Arrange time and documents.

• Within 15 minutes, conduct the 5-minute interview.

• Editing and Translation

• Subtitle Editing

• Marketing through video posting through social media platforms

• Conduct at least 8 videos a week

  [CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

As this is an in-fund proposal, the milestones and the outcome will be quite easy to gain

Measures of Success, Key Performance Indicators:

• Successfully uploading 50 videos with the hope of receiving at least 100 views on each video, allowing them to reach more voters and have their project funded.

• The Number of funded proposals using Catalyst TV to Marketing

• The widespread availability of Catalyst TV in every Cardano channel

  [RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

Budget: ADA 31,000

• host: $30/ each video

• Content Creator: $30/ each video

• Video Production: $30/each

• Landing page management: $10/each video

• Social network management: $10/each video

• Otter.io subcription: $110/ a year

• Video editor subscription: $200/ a year

• Translation fee for Vietnamese, English, and Japanese

• $ 3/minute*5 minutes * 50 videos = $ 750*/each language*

• 3 languages * $ 750 = $ 2,250

=> $155/each videos * 50 videos = $ 7750

=> Total budget for fund 11 $ 7750 + subscription fee $ 310 = $ 8060/0.26 = 31,000 ADA

[RESOURCES & VALUE FOR MONEY] Who is in the project team and what are their roles?

Mie Tran: Cardano Ambassador, Cardano Catalyst TV host, funded proposer, Eastern Townhall Moderator, Interpreter and Translator, Challenge Team member, sub-circle team member, Cardano Passionate

Social Link:

• Linked: https://www.linkedin.com/in/ngocmytranle0407/
• Telegram: @mietran0407

Hieu Bui Trung: Japanese Translator, N2 Certificate

Content and Video Editing will be done by https://gadiac.asia/ - a Marketing Agency

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

• Cardano Catalyst TV brings immense value for money to the Cardano ecosystem.
• By leveraging the power of video content, this initiative aims to showcase the diverse range of projects and ideas within the Cardano community, creating a platform that promotes visibility, collaboration, and knowledge sharing.
• As a cost-effective solution, Cardano Catalyst TV can reach a wide audience through various social media channels, maximizing the impact of each video produced. By featuring proposers and their projects, this initiative not only enhances community engagement but also attracts potential investors, developers, and enthusiasts to participate and contribute to the growth of the ecosystem.
• The value for money is further amplified by the inclusion of translation services, which allow content to be accessible to an international audience.
• By providing a centralized hub for valuable insights and resources, Cardano Catalyst TV serves as an invaluable tool for nurturing innovation, fostering connections, and propelling the overall development and adoption of Cardano.