[IMPACT] Please describe your proposed solution.
Our proposal is to ask for the support of the community through the Catalyst project to expand our reach and continue sending more than 240 daily newsletters for 1 year to those registered in Cardano Daily Digest, and also to expand the reach of our numbers, as shown below:
- 2,500+ subscribers
- 81+ posts sent
- 48,850+ impressions
- 21.7% Avg. Open Rate
- 5.9% Avg. Click Rate
81 posts sent in less than 3 months:
Newsletter Today’s highlights:
Actionable Growth Insights
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Advanced Subscriber Analytics
Optimize for growth and retention by understanding your subscribers’ behavior and their activity.
[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?
Our purpose will be to bring relevant content and information about the projects developed within the Cardano ecosystem in a daily newsletter for registered users.
We believe that information, news and updates (plus education) will always be the best ways to keep users always informed and informed about what is happening in the Cardano ecosystem.
Making content available in real time, with a great source of impartial and factual information for users, whether or not they are in the world of blockchain and cryptocurrencies, and also for the Cardano community.
[IMPACT] How do you intend to measure the success of your project?
Success for this project can be defined:
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Real-time generated information for site users
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Number of newsletters sent
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Number of registered users
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Number of new sign-ups
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Number of Avg. Open Rate
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Number of Avg. Click Rate
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Number of shares on specialized media sites and social networks
[IMPACT] Please describe your plans to share the outputs and results of your project?
We will give the community some sort of progress report as we go along, in the form of a monthly news release on Cardano Feed, to measure the progress of our proposal.
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We will also provide a panel to be disseminated within Cardano Feed, with the evolution of the project according to the Catalyst KPIs
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Number of new newsletters sent: 240+
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Number of registered users: 20,000+
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Number of new sign-ups: 17,500+
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Avg. Open Rate: 20%+
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Number of Avg. Click Rate: 5%+
[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?
Our team has previously been approved in 5 projects on Catalyst and all projects were successfully completed and with a project closure report containing all proof of delivery (4 projects in Fund 8 and 1 project in Fund 9).
Our team is composed of developers, UX / UI, Marketing, SEO, Marketing, Business and we developed the largest media coverage platform Cardanofeed.com, with more than 1,000,000 monthly visits and also the largest “Cardano Ecosystem” project directory (approximately 1,200+ projects).
Our team has already organized several official Cardano events for the community, including:
- Cardano at IX BITCONF 2022 - Exhibit Largest Blockchain LATAM BR (May, 2022)
- Cardano Summit São Paulo 2022 (November, 2022)
- Cardano Brasil Workshop CIP-1694 in São Paulo (July, 2023)
- LATAM CIP-1694 PanLatam Workshop - Punta Del Este / Uruguay (June, 2023)
We attended Cardano’s global workshop on CIP-1694 Governance in person in Edinburgh UK (July, 2023).
[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?
Our main objectives for the project and how we will validate will be achieved:
We aim to always keep users of the Cardano ecosystem and the general public always well informed about the activities, evolutions and projects within the Cardano blockchain ecosystem.
The daily newsletter has already proved to be a great success, in less than 3 months of launch, we have already surpassed the mark of 2,500 subscribers and more than 81 posts sent, with the summary of the main news directly in the email box.
Bring greater interactivity with users, generating greater engagement through a daily email to the subscriber base.
In addition, we have a space within the Cardano Feed, which has thousands of monthly hits to direct and disseminate the Cardano Daily Digest newsletter to site visitors.
[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.
Milestone 1
Cost: 30%
Month: 2 month
% Completion: 30%
M1 - Acceptance Criteria
(A) Sending 40 daily newsletters in the period
(B) Publishing the newsletter on website Cardano Daily Digest
(C) Publication of the newsletter on Medium
(D) Publication of the newsletter on Twitter
(E) Publication of the newsletter on Linkedin
Milestone 2
Cost: 14%
Month: 2 months
% Completion: 44%
M2 - Acceptance Criteria
(A) Sending 40 daily newsletters in the period
(B) Publishing the newsletter on website Cardano Daily Digest
(C) Publication of the newsletter on Medium
(D) Publication of the newsletter on Twitter
(E) Publication of the newsletter on Linkedin
Milestone 3
Cost: 14%
Month: 2 month
% Completion: 58%
M3 - Acceptance Criteria
(A) Sending 40 daily newsletters in the period
(B) Publishing the newsletter on website Cardano Daily Digest
(C) Publication of the newsletter on Medium
(D) Publication of the newsletter on Twitter
(E) Publication of the newsletter on Linkedin
Milestone 4
Cost: 14%
Month: 2 month
% Completion: 72%
M4 - Acceptance Criteria
(A) Sending 40 daily newsletters in the period
(B) Publishing the newsletter on website Cardano Daily Digest
(C) Publication of the newsletter on Medium
(D) Publication of the newsletter on Twitter
(E) Publication of the newsletter on Linkedin
Milestone 5
Cost: 14%
Month: 2 month
% Completion: 86%
M5 - Acceptance Criteria
(A) Sending 40 daily newsletters in the period
(B) Publishing the newsletter on website Cardano Daily Digest
(C) Publication of the newsletter on Medium
(D) Publication of the newsletter on Twitter
(E) Publication of the newsletter on Linkedin
Milestone Final
Cost: 14%
Month: 2 month
% Completion: 100%
MFINAL - Acceptance Criteria
(A) Sending 40 daily newsletters in the period
(B) Publishing the newsletter on website Cardano Daily Digest
(C) Publication of the newsletter on Medium
(D) Publication of the newsletter on Twitter
(E) Publication of the newsletter on Linkedin
[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.
M1 - Evidence of Milestone Completion
(A) Excel report with sent emails in the period
(B) URL Links of the publications on the Website
(C) URL Links of the publications on the Medium
(D) URL Links of the publications on the Twitter
(E) URL Links of the publications on the Linkedin
Milestone 2
M2 - Evidence of Milestone Completion
(A) Excel report with sent emails in the period
(B) URL Links of the publications on the Website
(C) URL Links of the publications on the Medium
(D) URL Links of the publications on the Twitter
(E) URL Links of the publications on the Linkedin
Milestone 3
M3 - Evidence of Milestone Completion
(A) Excel report with sent emails in the period
(B) URL Links of the publications on the Website
(C) URL Links of the publications on the Medium
(D) URL Links of the publications on the Twitter
(E) URL Links of the publications on the Linkedin
Milestone 4
M4 - Evidence of Milestone Completion
(A) Excel report with sent emails in the period
(B) URL Links of the publications on the Website
(C) URL Links of the publications on the Medium
(D) URL Links of the publications on the Twitter
(E) URL Links of the publications on the Linkedin
Milestone 5
M5 - Evidence of Milestone Completion
(A) Excel report with sent emails in the period
(B) URL Links of the publications on the Website
(C) URL Links of the publications on the Medium
(D) URL Links of the publications on the Twitter
(E) URL Links of the publications on the Linkedin
Milestone Final
MFINAL - Evidence of Milestone Completion
(A) Excel report with sent emails in the period
(B) URL Links of the publications on the Website
(C) URL Links of the publications on the Medium
(D) URL Links of the publications on the Twitter
(E) URL Links of the publications on the Linkedin
[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.
Detailed budget breakdown:
People:
- Journalist: $800 x 12 months = $9,600
- Marketing Assistant = $500 x 12 months = $6,000
SUBTOTAL: $15,600
Tech:
- Email marketing platform (Beehiiv) = $99 x 12 months = $1,188
SUBTOTAL: $1,188
Marketing
- Facebook, Twitter and Google Ads = $450 x 12 months = $5,400
SUBTOTAL: $5,400
TOTAL: $22,188 x $0,28 ADA = ₳ 79,243
[RESOURCES & VALUE FOR MONEY] Who is in the project team and what are their roles?
Otávio Lima - https://www.linkedin.com/in/otavioaclima/
Founder & CEO at Cardano Feed
Entrepreneur and passionate about technology, I started working at age 16 when I set up my first technology company and I never stopped. I founded some internet startups, some successful and others not so much. Started my business for 6 months in Silicon Valley/Silicon Valley, California (USA), in Rio de Janeiro and Belem.
I have practical and theoretical knowledge in B2B and B2C e-commerce, marketplace, digital marketing, UX/user experience, navigation tests, interface, information architecture, big data, data driven, data science, web metrics , BI (Business Intelligence), open innovation, crowdsourcing, ERP integrations, digital signage/digital signage and out-of-home digital media.
I actively participate in the cryptocurrency/blockchain, DeFi, cryptocurrency, enthusiast and fan of digital currencies such as Bitcoin (BTC), Cardano (ADA), ZCore (ZCR), B2U coin (B2U) and Binance coin (BNB).
Felipe Barcelos - https://www.linkedin.com/in/felipebarcelospro/
CTO at Cardano Feed
I started studying computers at the age of 9. Always looking for ways to solve problems and generate value. All of this took me on the journey of entrepreneurship and made me open my startup at the age of 18.
In recent years, my dedication has been to improve my technical expertise with Clean Code, refactoring, TDD, DDD, design patterns, clean architecture and languages like Javascript. Using frameworks like Next JS, Angular JS, Nest JS, Strapi and a few more.
Lucas Fernandes - https://www.linkedin.com/in/lucas-fernandes-silva/
Marketing Assistant
Founder of an Education startup in 2021 in São Paulo from an insight that our current teaching model is not aligned with the needs that the job market needs. Since then, my main purpose has become to create, share and connect experiences and knowledge with people around the world, offering new opportunities to develop the skills they will need for the professions of the future, today.
Today, my biggest motivation comes from showing that any dream is possible and that there are no limits for those who really dream big, have their feet on the ground and take one step at a time. We are certainly only at the beginning of a great journey.
Manage workload:
We currently have a team of 7 additional collaborators working together with our core project team. We were able to distribute and organize tasks and sprints within our development roadmap. And we also have a bank of technical professionals waiting to be hired according to the increase in projects.
[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?
We believe that the cost of the project is affordable to continue producing daily newsletter of the Cardano ecosystem for the full impact of the proposal on the crypto space and the ecosystem of Cardano users and also outside of it.
We are already running the project for less than 3 months, with more than 2,500 subscribers, 81 posts sent and a lot of acceptance from the community. We will not have any cost for the dissemination of the newsletter within the Cardano Feed website, generating a lot of traffic and new subscribers to the newsletter.
We will optimize the costs of news content and editorial production with direct integration with the news of the Cardano Feed website, which is already connected to more than 200 content sources being updated in real time with the availability of an integration API. We will use a lot of technology to keep the investment in the project always as optimized as possible.