Please describe your proposed solution.

Embarking on the Cardano learning journey, you search Google and watch YouTube videos. However, the wordy documents and boring videos leave you tired and frustrated. Even an expert's conversation fails to hold your attention. The struggle to find engaging and concise content hinders your learning experience.

Benefits for Users (Video Viewers):

• Diverse Video Content: Users have access to a wide variety of educational videos on various Cardano-related topics, ensuring comprehensive learning
• Fun and engaging learning method: Users can enjoy a funny and enjoyable learning experience through visually engaging videos, making the process engaging and enjoyable
• Community-building events and mini-games: Users can participate in community events and mini-games that foster interaction, collaboration, and a sense of belonging within the Cardano community
• Direct interaction with project owners: Users can interact directly with project owners, provide valuable feedback and suggestions, and gain insight into the project
• Effective investment: Whiteboard Cardano's video will save you time to learn about the project and make more right investment decisions because of the verified transparent information

These are contents with high educational value for those who want to learn about Cardano that the VCoincheck team and we have planned to prepare. Content may change depending on updates and information needs of viewers

Please define the positive impact your project will have on the wider Cardano community.

Positive Impact:

• Educational Outreach: Our videos simplify complex Cardano-related concepts, making them accessible to a wide audience, including newcomers, enthusiasts, and developers unfamiliar with Cardano.
• Community Engagement: Engaging content will foster a better understanding of Cardano's mechanisms, encouraging more active participation and contributions from the community.
• Developer Involvement: By spotlighting the Catalyst Project and opportunities within Cardano, we aim to attract and engage global developers who may not yet be aware of the platform's potential.

Measuring Impact:

• Viewership Analytics: Tracking video views, engagement metrics, and audience feedback to assess the reach and engagement levels of our content.
• Community Interactions: Monitoring discussions, comments, and feedback on social media platforms, forums, and community channels to gauge comprehension and interest.

Sharing Outputs and Opportunities:

• Dissemination via Social Media: Sharing video content across multiple platforms like YouTube, Twitter, Discord, and other relevant communities to ensure broad accessibility.
• Community Engagement: Encouraging discussions, Q&A sessions, and interactions on various platforms to gather feedback and provide additional insights.
• Collaboration and Partnerships: Collaborating with Cardano-related projects, influencers, and educational platforms to amplify the reach of our content and engage a wider audience.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Capability to Deliver with Trust and Accountability:

• Expertise: Our team comprises experienced professionals in video production, scriptwriting, graphic design, and marketing. Their collective expertise ensures the creation of high-quality, informative, and engaging video content focused on the Cardano ecosystem.
• Track Record: Whiteboard Cardano has a proven track record of consistently producing informative and well-researched videos. This reliability demonstrates our commitment to delivering valuable content.
• Community Engagement: We actively engage with the Cardano community, seek feedback, and incorporate suggestions to improve the quality and relevance of our content. This transparent interaction builds trust and ensures accountability.

Validation of Feasibility:

• Strategic Planning: Our planning involves setting realistic objectives, adhering to timelines, and implementing feasible strategies. We evaluate the feasibility of each video series through comprehensive research and planning phases.
• Resource Allocation: We allocate resources effectively, ensuring that each aspect of video production, from scriptwriting to animation, is managed efficiently.
• Continuous Improvement: Regular evaluations and feedback loops allow us to refine our approach, ensuring adaptability and feasibility in line with evolving community needs.

Trustworthiness in Managing Funds:

• Transparent Processes: We uphold transparency in financial management by maintaining clear records of budget allocation, expenses, and funds' usage for each project.
• Accountability Measures: Our team implements strict budgetary controls and regularly reports on fund utilization to stakeholders, providing transparent updates on project progress.
• Compliance and Ethics: Adherence to ethical practices and compliance with industry standards are integral to our financial management, ensuring funds are used responsibly and ethically.

We already have work flow

Production flow

Please check for the detail flow in the link

Marketing flow

What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1 is first month, please check the detail activities

Output

4 videos Whiteboards

12 videos short from original Video

8 video Whiteboard short with new script

28 social post quality

The acceptance criteria to confirm and verify the milestone has been achieved

Brand Channel: Ensure you can check all the videos are published and available on our brand's official channels. This can include platforms like YouTube, TikTok, or other relevant social platforms.

Reporting: Weekly reporting on traffic and engagement metrics can be conducted using analytics tools provided by platforms like YouTube or social media management tools. Reporting includes views, watch time, engagement (likes, comments, shares), audience demographics, and any other relevant metrics to gauge the performance and reach of the videos.

Quality and Standards: Ensure that our videos adhere to predefined quality and standard guidelines. This includes video resolution, aspect ratio, audio quality, content relevance, and consistency with the agreed-upon messaging.

>Output

8 videos Whiteboards

24 videos short from original Video

16 video Whiteboard short with new script

56 social post quality

Wireframe for weekly email marketing

2 Artical blog post with infographic design

The acceptance criteria to confirm and verify the milestone has been achieved

>Output

8 videos Whiteboards

24 videos short from original Video

16 video Whiteboard short with new script

56 social post quality

10 articles web/blog post with infographic

56 post community content

40 content-sharing video for other community

Full email UI and flow

Full Website UI

8 email marketing for video

The acceptance criteria to confirm and verify the milestone has been achieved

• Brand's Official Channels/Website: Ensure that all videos and content are published and available on the brand's official channels, such as YouTube, TikTok, and other relevant social media platforms.
• Regular Reports: Provide a comprehensive report file inclusive of traffic analysis, community activities, and website traffic.
• Email Subscriptions: Subscribe to our email newsletter for monthly updates and reports on all Whiteboard Cardano activities.

>Output

4 videos Whiteboards

12 videos short from original Video

8 video Whiteboard short with new script

28 social post quality

8 article blog post

28 post community content

20 new content sharing video WB to other community

8 email marketing for video

The acceptance criteria to confirm and verify the milestone has been achieved

• Brand's Official Channels/Website: Ensure that all videos and content are published and available on the brand's official channels, such as YouTube, TikTok, and other relevant social media platforms.
• Regular Reports: Provide a comprehensive report file inclusive of traffic analysis, community activities, and website traffic.
• Email Subscriptions: Subscribe to our email newsletter for monthly updates and reports on all Whiteboard Cardano activities.

The final milestone will encompass a comprehensive campaign report verifying the achievement of KPIs and traffic goals across all social media channels and activities. Access all our channels to verify the authenticity of the report.

Who is in the project team and what are their roles?

Project owner:

Yao

Mentor from VCoincheck, Cardano2VN, Proskill39 will check the content and build the idea for videos. Make sure that all content will corect

Japanese Translate: VCoincheck team, Proskill 39 team

Please provide a cost breakdown of the proposed work and resources.

Please check the Unit Cost here for more detail cost

Out source Production Products Price

Whiteboard Video: $760.00/video

Video short - From Original VideoWB: $30.00/video

Video short - With New Script: $125.00/video

Social Post Content: $65.00/post

Monthly Salary for inhouse team

• Video Editor - Level Middle: 750$

Editing video/ audio sync, effect

• Channel & Community Manager: 800$

Setup and Manage Discord and Telegram.

Manage social networking sites and YouTube and tiktok channels.

Monitor and report on community/social engagement.

Daily updating Infomation

Explore community insights, build marketing strategy.

• Social Media Executive: 400$

Strategic executive and oversees the production of articles and marketing resources, ensuring smooth progress throughout the video production process.

Conduct research to gain insights into various social networking platforms.

Manage post-scheduling across platforms.

Execute marketing activities by established benchmarks.

Community Engagement

• Whiteboard Material Designer: 500$

Video element design frame by frame

• Script Writer: 700$

Research idea, writing script words by words, Finding reference for design

• Content Writer: 500$

Research Idea, writing quality post and brief for design

• Social Designer: 600$

Design all social post, infographic, UI Website, UI email marketing

• Voice Talent: 300$

Voicing for video in English, check script and fix word for more nature with voice talent own style

• Japanese Translator and voice: 500$

Translating script to Japanese and voicing

• SEO content creator: 400$

Title optimization for search engines (SEO), attractive titles to attract viewers.

Use relevant keywords, fully describe links, information, and documents related to the video content mentioned.

SEO for email, website blog post.

• Admin fanpage: 250$

Post content to the channel

Social interaction

Social analysis and reporting

• Social media supporter: 250$

Sharing Infomation with other community

Researching new community and collecting insight

Updating community info, collect topic

How does the cost of the project represent value for money for the Cardano ecosystem?

Value Proposition:

Cost-Efficiency: The costs associated with our video production represent substantial value for the Cardano ecosystem. While these costs might be perceived as higher compared to average freelance rates, they are proportionate to the value offered. The investment is justified by the high-quality, informative, and engaging content tailored specifically for the Cardano community.

Justification of Costs:

Quality and Expertise: Our costs are reflective of the expertise and professionalism of our team members, who bring extensive experience in video production, scripting, design, and marketing. The value is not merely in the production itself but in the depth of research, meticulous planning, and the ability to present complex concepts in a simplified manner.

Supporting Evidence:

Proportional Investment:

Community Impact: The value is apparent in the positive impact on the Cardano community. While costs might be higher compared to some average freelance rates, they are justified by the significant reach, engagement, and educational value the videos provide.

Ensuring Value for Money:

This is the market price for video Whiteboard style with high level animation. Whiteboard team can do with the same quality for Cardano but with the low budget and marketing activities too