[SOLUTION] Please describe your proposed solution.

Our proposed solution tackles the prevalent lack of blockchain literacy among African youth. Recognizing this gap, we employ an innovative approach—an online program featuring three experiential challenges. These challenges, informed by insights from our past collaboration with Cardano, aim to demystify blockchain intricacies. The backbone of our strategy lies in producing easily digestible bite-sized videos, ensuring accessibility and engagement. This multimedia content focuses on fundamental blockchain principles and diverse applications, fostering a gradual yet comprehensive understanding.

Our target audience is the vibrant and eager-to-learn youth in Africa. By strategically involving them in these challenges, we aim to not only impart theoretical knowledge but also encourage practical application, cultivating a generation well-versed in blockchain. The impact of our initiative will be demonstrated through the participants' ability to grasp, utilize, and creatively apply blockchain concepts. By gauging the quality, innovation, and resourcefulness of their entries, we can objectively measure the success of the program.

What sets our solution apart is its dual purpose: not only does it equip individuals with valuable blockchain skills, but it also builds a Cardano-centric community in Africa. This community, driven by informed and passionate youth, holds the potential to significantly contribute to Cardano's global mission of a decentralized and inclusive future. The importance of this initiative to Cardano lies in the establishment of a solid foundation in Africa, ensuring sustained growth and influence in the ever-evolving landscape of blockchain technology.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

The project's success will significantly benefit the Cardano community by expanding its reach and influence in Africa. The measurable impact will be gauged through several key indicators:

1. Community Growth: Increased engagement and participation in the program will indicate a growing Cardano community in Africa.
2. Blockchain Literacy Uplift: Assessing the participants' enhanced understanding and utilization of blockchain concepts will demonstrate the project's educational impact.
3. Creative Applications: The innovation and creativity displayed in the participants' entries will serve as a qualitative measure of the project's success.

Youth Reached: 1,000,000

Youth Engagement: 30,000

Youth Participation: 2,000

We will measure the success of our project with the below KPIs that will benefit the Cardano ecosystem by organically building trust with youth globally and raising awareness on the benefits of NMKR NFTs, positively influencing youth participation in the ecosystem notably in the global south:

To share our outputs and opportunities:

1. Regular Reports: Periodic reports detailing participant achievements, community growth, and educational outcomes can be shared through Cardano's official channels.
2. Collaborative Events: Partnering with Cardano to host online or offline events showcasing project outcomes will ensure a broader dissemination of success stories and lessons learned.
3. Online Platforms: Utilizing social media, forums, and dedicated online spaces, we will actively engage with the global Cardano community, sharing updates and insights.
4. Educational Resources: Making project-related educational content, such as exemplary challenge entries and informational videos, available on Cardano's educational platforms will contribute to sustained learning.

By fostering blockchain literacy and community growth, our project aims to create lasting value for the Cardano community. The transparent sharing of project outcomes will not only inspire further initiatives but also reinforce Cardano's commitment to global education and inclusivity.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Goodwall is an award-winning social enterprise recognized as a World Economic Forum Technology Pioneer. Goodwall's founders were listed as Forbes 30 under 30.

Goodwall has delivered on more than 200+ programs to date, trusted by organizations such as UNICEF and the UNDP, governments, and Fortune 1000 companies like SAP and Accenture.

Recently Goodwall hosted a very successful Art Competition "Imagine2050" sponsored by Pictet, the private bank, that was exhibited in collaboration with the Tate Gallery at the London Zoo.

Goodwall has already secured a partnership with NMKR and received their technical green light to mint the art and jointly create a white-labelled Good Art Store to exhibit and auction the NFTs using NMKRs API.

Goodwall has been part of the Cardano ecosystem for years, successfully delivering on multiple Catalyst projects in Fund 8 and 9. Goodwall's CEO, Taha Bawa, spoke at the Cardano Summit in 2022. Goodwall also received a strategic investment from EMURGO and EMURGO Middle East & Africa to leverage Cardano's blockchain to level the playing field for youth everywhere.

Press Release: <https://www.prnewswire.com/news-releases/blockchain-for-social-good-emurgo-and-goodwall-join-forces-301755444.html>

<https://www.venturelab.swiss/Cardanos-commercial-arm-invests-in-youthfocused-talent-network-Goodwall>

Goodwall other reputed investors include Randstad, the largest recruitment company in the world and the State of Geneva.

Our program's track record demonstrates the practicality of our approach, having successfully organized numerous global online initiatives tailored for youth. These programs were executed in collaboration with esteemed institutions such as UNICEF, SAP, and Accenture.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Challenge design - Design and Creation of Challenge #1

Milestone output(s)

• This includes the design of content and appropriate user journey including themes, guidelines, and submission requirements
• All related challenge assets such as educational videos, scripts, posters, and creative design elements

Acceptance criteria

• Development of engaging and inclusive themes for the challenge.
• Clear and comprehensive guidelines for participants.
• Well-defined submission requirements for the challenge.

Info provided to verify the milestone achievement

• Detailed documentation showcasing the themes, guidelines, and submission requirements for the challenge.

• Samples or previews of challenge-related content, including educational videos, scripts, posters, and all visual assets..

>Challenge #1 Launch: Launch the challenge through marketing and promotion and then maintain engagement on the challenge, manage and moderate community etc.

Milestone output(s)

• Dedicated program hashtag page with all info on the challenge.

Acceptance criteria

• Documentation of promotional materials, such as social media posts, press releases, and email campaigns.
• Metrics demonstrating outreach and visibility, such as website traffic, social media impressions

Info provided to verify the milestone achievement

• Metrics and analytics demonstrating sustained engagement levels post-launch.
• Dedicated program dashboard that allows live monitoring of the performance of the program through specific metrics

>Winner Selection of Challenge 1: Dates TBD: Selection of challenge winners.

Milestone output(s)

• Identification and documentation of winning entries based on predefined criteria.
• Compilation of a transparent and impartial judging process.
• Communication of results to participants and the wider community.

Acceptance criteria

• Adherence to pre-defined judging criteria, ensuring fairness and transparency.
• Timely and transparent communication of winners to participants and the broader community.

Info provided to verify the milestone achievement

• Documentation outlining the shortlist from which the winner selection was made.

Milestone 4*

>Note: The aforementioned milestones are repeated back to back for the respective second and third challenge of this initiative.

>Impact Report

Milestone output(s)

• Comprehensive report outlining the impact of the "Ada to Africa" initiative.
• Analysis of key metrics, including participation rates, artwork submissions, engagement levels, and financial outcomes.
• Identification of success stories and testimonials from participating individuals.
• Insights into the overall societal impact achieved by the initiative.

Acceptance criteria

• Inclusion of quantifiable metrics and qualitative assessments to measure the initiative's success.
• Detailed analysis of participation rates, showcasing the number of entries and community engagement.
• Metrics related to the quantity and quality of entries submissions.

Info provided to verify the milestone achievement

• The complete impact report, accessible for review.

  [RESOURCES] Who is in the project team and what are their roles?

Omar Bawa - Co-founder of Goodwall, oversight of the project

Kyle Marquis - Program Director &amp; Operations

Byron Wang - Head of Engineering

Michaela Usakova - Head of Product

Ross Foreman - Partnerships Director

Oscar Rodriguez - Creative Lead and Designer

Marcela Correa - Program Manager

Josh Taylor - Senior Community Manager

Rusell Daries: Senior Data Scientist

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

Breakdown TBC

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Strategic Impact: The investment contributes strategically to expanding Cardano's influence and community in Africa, fostering a decentralized future. The project aligns with Cardano's mission and vision, ensuring a meaningful and lasting impact on the ecosystem.

Educational Value: The funds allocated directly contribute to the development and execution of an educational program. This initiative not only increases blockchain literacy but also establishes a community well-versed in Cardano, enhancing the ecosystem's intellectual capital.

Community Growth: The project's focus on engaging African youth creates a ripple effect, attracting new members to the Cardano community. This growth enhances the diversity and global representation of Cardano, strengthening its position as a decentralized and inclusive platform.

Measurable Outcomes: The cost is justified by the tangible and measurable outcomes, including the number of participants, their enhanced understanding of blockchain, and the growth of the Cardano community in Africa. These metrics provide a clear return on investment.

Sustainability: By investing in blockchain education and community building, the project lays the groundwork for sustained growth and influence. The long-term benefits, such as a knowledgeable and engaged community, contribute to the ecosystem's resilience and longevity.

Global Visibility: The project's outcomes, shared through various channels, enhance Cardano's visibility globally. Success stories, educational content, and community achievements serve as valuable marketing assets, attracting further interest and participation.