Detailed Plan

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<u>Summary for Community Advisors:</u>

1) Our Proposal in a Nutshell: Our goal is to establish a very active community Hub in Malta. Malta is aiming to become the European complement of the Blockchain World in Dubai. In addition, Malta has a very active University and a vital DLT-related company landscape. Utilizing the advantage of being a small nation, Malta is a trail-blazer in crypto-regulation' with many innovative approaches now influencing the emerging EU-regulations. In order to cope with the large number of opportunities in Malta, we want to install a lively physical location in proximity to the DLT Center of University of Malta.

2) Impact: A Cardano Community Hub in Malta will allow us to provide a home-place to a very large DLT and Blockchain community on the island. A rather friendly crypto-legislation, the University of Malta with its DLT Center and the substantial number of blockchain-applying companies on Malta are the main reason for the astonishing size of blockchain-knowledgable people. Currently a clear focus is put on BITCOIN and ETHEREUM, but especially University of Malta has recognized the importance of security by design and validation/certification needs when dealing with smart contracts. With a Community Hub we can make sure that more and more stakeholders understand the attractiveness of Cardano's approach to technology and governance.

3) Feasibility: With the core of our DLT360 team located on Malta, we have excellent relationships to University of Malta and key-people in academia, industry and governmental agencies. The alumni organization of the DLT Center of University of Malta alone manages a large network of active students and alumni from all over the world. It is very easy to establish an active Cardano Community Hub and make this to a well-known location within the relevant communities.

4) Audibility: Our Business Model Canvas section outlined below contains major activities, milestones, deliverables, roadmap and costs. Due to various projects being interlinked and due to the overall complexity of proper planning and tracking, we do this in our DLT360 - MIRO environment. We offer on-demand visits to these MIRO boards for deeper-going discussions during the assessment phase. Due to already running a fund 6-funded project, we are part of the Catalyst Coordinator Process and acquainted with the relevant reporting processes.

Please note: We are applying a best-practice Business Model Canvas approach. We have added tags to our details below, hoping that the Catalyst-funded 'The Great Filter' application will be able to identifying the required sections in our text.

<u>Business Model Canvas - Section containing further detail</u>(Our Canvas is maintained in DLT360 MIRO environment, access upon request)

This proposal is part of a bigger picture. Our DLT360 team has started its journey after being funded in fund 6. With this fund 7 proposal, we want to make sure that we are very actively growing our presence on Malta and as a result increase our influence in Europe. Points 1 to 5 of our Business Model Canvas are explaining the bigger picture, while points 6 to 9 and the listed activities, milestones, deliverables, roadmap and costs are kept very specific to this project.

1) Customer Segments / Target Groups

• Primary Clients: DLT/Blockchain-related activists on Malta (students, domain experts, companies and organizations)
• Secondary Clients: Larger networks of these activists, many very well networked within Europe

2) Value Proposition

Dependent of the above listed customer-segments, we see our value proposition as following (more details in MIRO):

• Growing the understanding and support of Cardono's value propositions and approaches
• Access to leading experts, who are co-shaping many aspects of European regulations
• Being noticed within this major Blockchain melting-pot

3) Distribution Channels

Depending on customer-segment and corresponding value-proposition, the following delivery channels will be used:

• Physical location, physical activities, repetitive events with premium content (e.g. quarterly presentation of DLT360 Risk & Opportunity Radar and DLT360 Blockchain ecosystem monitoring & rating, basic presentations & trainings for newcomers
• Regular activities running over various communication channels

4) Customer Relationship

Establishing very active role within the DLT/Blockchain community on Malta by providing premium content and value.

5) Revenue Structure

Besides basic funding by Cardano Community of the JAN - JUN 2022 piloting phase. We aim for reaching cost-coverage by organizing premium value events, benefitting from content produced by our various DLT360 products and services and by the proximity to University of Malta.

6) Key Activities

This project requires the following specific key-activities

• Establishing Cardano Community Hub concept
• Establishing partner network with academia, industry and community
• Starting with events - presenting attractive DLT360 content
• Basic trainings and presentations to newcomers
• Striving for hosting a Cardano Micro Summit in 2022

7) Key Resources

Key-resources for this are coming from our DLT360 core-team located on Malta.

• Overall lead and representation (handled by Heinz Gassner)
• Administrative Assistant
• Alumni and active students
• Attractive (but cost-conscious) physical location

For an always up-to-date-info about our team, please consult our WEB-Site:

• Heinz Gassner, Malta, with more than 30 years of industry-leadership experience <http://linkedin.com/in/heinz-gassner-9540a241>
• Jonas Weinberger, Brussels, Student and assistant at the Brussels School of Governance:http://linkedin.com/in/jonas-weinberger-0b14801ba
• Assistant resource to be defined
• Dr. Joshua Ellul acting as Senior Academic Advisor, Director of DLT Center at University of Malta: <http://linkedin.com/in/joshuaellul>

8) Key Partners

Catalyst Community, University of Malta, relevant companies and industry organizations

9) Cost Structure for Piloting JAN to JUN 2022

We approach this a piloting during JAN - JUN 2022. Our goal is to proof the value of this activity and scout for sustainable financing after this pilot period. Based on our listed key-activities and key-resources, we plan with the following costs (please note that we are need to follow the strict European tax regulations):

• Overall activities management and concept creation (100 hours for JAN - JUN with USD 50/h = USD 5.000)
• Administrative assistance (250 hours for JAN - JUN with USD 20/h = USD 5.000)
• Location rent and infrastructure FEB - JUN: USD 10.000
• Weekly meetups and 2 major quarterly events: USD 5.000

Roadmap, Milestones and Deliverables

• JAN 2022 Getting started, project formation for JAN - JUN piloting
• FEB -MAR 2022 Activities concept, planning and first meetups
• 3-Months MILESTONE: First major event in MAR 2022
• MAR - JUN 2022 Weekly meetups and growing of community
• 6-Months MILESTONE: Second major event in JUN 2022
• Pilot Success: Weekly meetups with >10 participants each, community > 100 people, >10 key-experts with European dimension in close proximity

KPI Progress and Success Measurement

• KPI 1: Pilot concept in place (0-100 %)
• KPI 2: Location established (Y/N)
• KPI 3: Milestones met (0-100%)
• KP! 4: Participants in weekly meetups (number)
• KPI 5: Size of community (number)
• KPI 6: Number of key-domain-experts with European dimension (number)