[IMPACT]

<u>Summary</u>:

Bringing together expertise in neuroscience, AI/ML, blockchain, and cutting-edge art, Taylor Kuhn, Gabe Axel, Refik Anadol, and Lev Gottlieb are submitting a proposal to the Cardano: Project Catalyst Fund8 Challenge: NeuralPrint, Neuro IDs and NFTs. This proposal aims to create and build a functional prototype version of NEURALPRINT, an authentication technology based on user’s unique cognitive profile (Architex) as well as dynamic neural and biometric signatures. Current authentication mechanisms – such as fingerprints, passwords, and crypto keys – are not adequately secure, and the dozens of passwords depend on memory or centralized password managers. NEURALPRINT aims to frog-leap over these hurdles by offering a convenient and easy solution to authentication: simply letting your unique biometric 'fingerprint' (cognitive style, brain-wave and heart-rate) do the work. These capabilities are quickly becoming recognized as necessary for complex environments such as AR/VR and metaverses – something not possible using static forms of ID like actual fingerprints, passwords, and crypto keys. NEURALPRINT will provide users a unique ID coded on the blockchain and paired with a personalized NFT based on their own data, both of which will serve as their tangible Neuralprint for authenticating access to, and having content curated within, digital media.

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<u>More information</u>:

The present proposal is an outgrowth of PATHFORM (http://pathform.io/pathform), a spin-off project of Cardano partner, SingularityNET, which is a blockchain marketplace for AI services that runs on the Cardano blockchain. Pathform won a Catalyst grant (Fund 7) to fund its prototype app. Pathform offers short, targeted exercises to facilitate well-being. Pathform is in collaboration with ARCHITEX, a digital cognitive assessment tool based on 100 years of neuropsychology, and the present proposal (NEURALPRINT) is a result of the synergies between the two, including collaboration between media artist Refik Anadol and project team member, Taylor Kuhn. A near-term use case for NEURALPRINT will be DAOJob, a tooling kit for DAOs to build collaborative teams and discover talent. DAOJob was a funded F7 project co-proposed by one of the present proposers, Gabriel.

Link to the previously funded F7 proposal for Pathform:

<https://cardano.ideascale.com/a/dtd/Pathform-Custom-growth-paths/384379-48088>

<u>NEURALPRINT short-term goals for the present proposal:</u>

1) Develop a functional prototype for authentication capability;

2) Develop the capability to put the unique user identifiers on blockchain;

<u>NEURALPRINT</u>:

• Is offering a capability for static authentication based on a quick neuropsychological assessment;
• Is building a new capability for dynamic authentication based on neural and biometric signatures;
• It is doing so starting with using the cognitive assessment tools provided by Architex (link below) as a basis for creating decentralized identifiers (DID);
• Will add biosensing data streams from EEG, heart rate, and other peripherals;
• Will be integrated with the the short and simple mind exercises of PATHFORM for feeding NEURALPRINT with personalized and targeted information about dynamic brain states;
• Will generate an NFT for each cognitive style, then an NFT for each individual user, and then an NFT for each relevant and practicable unique brain state.
• Will progressively build a personalized, private "digital twin" of a user, enabling insights and future credentialing in a variety of applications;
• Will be prototyped and researched, and be developed with Atala PRISM utilization in mind.
• Aims to be implemented in a near-term use case of team-formation and optimization in organizations, including DAO's.

NEURALPRINT will use a combination of stable and dynamic brain signatures from different contexts to paint a holistic neural 'fingerprint' of the user that fills the gap between digital signature and personal digital twin. A user's neuralprint will represent both a user's stable neural trait(s) and how a user dynamically responds to various contexts (states). This will allow for double-layered, dynamic digital identity that functions as identity verification and an evolving digital twin model of a user's brain patterns that can enable adaptive responses by a user's environment to their brain states in a way that accounts for context and "policies" (the operating code of a given environment).

NEURALPRINT will utilize Architex's granular datapoints from its neuropsychological assessment of cognitive style to create unique identifiers for users, and it will read users' biometric and neural responses to the various mini-exercises provided by Pathform, in order to generate state- and response-based user snapshots that progressively construct a user's evolving, dynamic digital twin. The micro-interventions will support beneficial, uplifting states of consciousness, helping to foster a holistic self-profile and deeper synergy of NEURALPRINT with user's diverse brain states in a way that no other application could conceivably accomplish, due to the convergence of expertise and background of the proposers.

Like a multi-address wallet, the former functions like a root private ID (the static fingerprint), and the latter like child ID's that map to later snapshots of the user. Architex's existing assessment offer the foundation for stable user IDs, and the targeted micro-interventions of Pathform facilitate states of consciousness that can be aggregated to progressively construct the digital twin. Root ID's and valuable child ID's can be used to generate NFT's for applications that merit non-fungibility. These can be grouped into categories with shared traits as may fit particular applications. This project will initially create NFT's for the brain images of Architex's scientifically-informed 64 neural 'archetypes', and evolve from there as warranted.

To illustrate some of the possibilities:

The simplest application is authentication based on brain states. This will use stable brain patterns as well as dynamic (shifting and evolving) brain patterns, which is a natural feature and occurrence in the brain. This will widen the possibilities of authentication into non-static forms that take advantage of the brain's natural fluctuations, something that no other form of authentication today can do. This allows authentication in different states of mind. A simple toy example: Person A has a credential that proves that she is Person A. However, her neuralprint shows her to have a brain state of inebriation and thereby perhaps warns her before she decides to drive and/or turn on autopilot feature (or authorizes her friend to drive instead, or activates autopilot). This demonstrates a "static" ID (the person) and a "dynamic" ID (the state of mind). Beyond being only an authenticator, neuralprinting will become an enabler of new possibilities; depending on mind state or mood, different constructive suggestions can be made. Neuralprinting can also be used to offer users insights into their cognitive styles and help match them with team-mates (e.g. in an organization or DAO). Future applications could expand quite dramatically once the foundational structures are in place, potentially including match-making suggestions for dating.

Architex will provide the static identifier with very low friction for entry. Architex results in a static ID on the blockchain and associated NFT representing the neuralprint for each user which can be used a neuralprint for access to websites and services. Content on those services is tailored to users based on their static ID neuralprint. AI can incorporate feedback based on either direct user response to questions and/or – given user permission – passive collection of users internet activity to improve the curation of that content based on their static ID neuralprint. Addition of biometric-based dynamic signature will allow for expanded functionality including instantaneous unlocking/authentication, dynamic context-dependent utilities.

NEURALPRINT will be available to developers and technical professionals, initially those involved with brain-computer interfaces (BCI's), who will be invited to contribute to the development of the application, its potential uses, and help grow the ecosystem.

NEURALPRINT is intended to offer the additional functionality of neural signatures and credentialing for the Atala PRISM platform.

The target audience of NEURALPRINT beyond development phase includes businesses and individuals who wish to leverage cutting-edge user authentication and profiling beyond the current industry standards and their limited cybersecurity.

Beyond this proposal, NEURALPRINT aims to expand neural signature decentralized identity to various sectors and markets.

A near-term use case is an area in which both team-members (Gabriel & Taylor) have experience and are actively involved: talent networks and human resources.

• NEURALPRINT's neural Identification will be offered for organizational teams (including DAO's) to inform team-building, collaboration, and synergy according to needs and goals.
• Gabriel has experience as ex- Head of HR at SingularityNET, currently works to facilitate organizational change through consulting and talent networks through Singularity Studio (the enterprise solutions arm of SingularityNET), and has a funded F7 proposal for HR for DAO's ("DAOJob; https://cardano.ideascale.com/c/idea/384890). Taylor is already actively offering Architex's assessment tool to an HR company.

NEURALPRINT will utilize Pathform's initial well-being offering as a garden bed for developing and growing its DID features. Pathform's quantitiatively measured micro-interventions allow users to undergo enriching experiences, offer them constructive insights into their minds, and meanwhile help them build an increasingly robust neuralprint. Users will be empowered with consciousness expansion and useful insights into their inner world with a level of precision not found elsewhere.

Farther along, NEURALPRINT will explore the use of the VERSES.io SDK, where our authentication can be used in the Spatial Web, the future of connectivity across dimensions of physical and digital space. Gabriel has a close relationship with VERSES and will be able to leverage the SDK once it is released. VERSES leverages the IEEE open standards protocol Hyperspace Transaction Protocol (HSTP; https://standards.ieee.org/ieee/2874/10375/), which would enable context mapping for NEURALPRINT. This will enable countless application possibilities for NEURALPRINT, from gaming to smart cities.

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The present proposal is due to the collaboration between Pathform and Architex. Pathform is incorporating neuro-assessment capabilities in collaboration with Architex, a digital assessment tool based on 100 years of science in functional neuroanatomy and brain-behavior relationships, founded by academic and clinical neuropsychologists. Architex will offer users a rapid assessment of their cognitive strengths to help them discover and appreciate their cognitive style, an in-depth indicator of neuro-cognitive type, with accompanying insights for using this knowledge to elevate performance and thrive. (More information on Architex below and in the attached slide deck.)

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An Architex slide deck is attached to this proposal, for reference.

<u>The 2021 Pathform slide deck can be found here, for reference</u>:

https://docs.google.com/presentation/d/1aaxWwQiSb9MDLZG87cx5LZ4ViQbl0K7SxSa6TiB_QHk/edit#slide=id.p

<u>The 2021 Pathform litepaper can be found here, for reference</u>:

<https://docs.google.com/document/d/1IVmilnoGlUUVzKxtSWgJrLG-6ene3QRxBHIsPiQ-K20/edit?usp=sharing>

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For reference regarding the artistic potential of the NEURALPRINT NFT's, see Refik Anadol's existing work, such as the machine learning art installation in the lobby of the San Francisco sales office:

• <https://www.linkedin.com/feed/update/urn:li:activity:6906616018781773824/>

And Refik's website:

• <https://refikanadol.com/>

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The vision of NEURALPRINT contains the combined power and synergy of the visions of Pathform and Architex. The whole of the Pathform roadmap encompasses a long-term project backed by a committed team and vision. It is well beyond the scope of any single Catalyst Challenge. Pathform plans to scale beyond the scope of this Challenge – in number of users, market, and range of applications –, and it aims to continue evolving so as to address large global challenges of our time, directly addressing well-being, consciousness, and technology.

Pathform will directly make use of SingularityNET's marketplace AI services. This means an increase in calls using SingularityNET's AGIX tokens. Because SingularityNET's AGIX token runs on Cardano, this means increased use of the Cardano blockchain. Furthermore, as developers/programmers are a focal sub-audience of Pathform, Pathform's offerings will be available to Plutus developers as well and thus add value to the Cardano community and ecosystem.

We aim for the requested budget (below) to be sufficient to meet our 3-month milestones (see below), which is the intended scope of this Challenge funding request. The greater extent of the project will require more funds, which we plan to request in any combination of the following options in Q2 2022 and beyond, if/as necessary: future Catalyst funding rounds, planned fundraising rounds, possible token generation event.

Community development will be supported by World Systems Solutions (WSS), a collaborator of Pathform, to facilitate the community dialogue and growth toward collaborative education and action around global challenges and development of ethical AI. This is key and core to the progressive decentralization of AI, wherein the community must cultivate an understanding of how to steward technological development and governance toward building a prosperous and beneficial future. For more information, visit https://wssnow.org/social-movement-engine.

Pathform is viewed as mission-critical to the ethical development of AI and advanced technologies in the world as well as the beneficial development of the SingularityNET community.

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<u>About Pathform</u><u> (http://pathform.io/pathform)&lt;/u>:

Pathform offers a framework for delivering well-being–oriented exercises and experiences to users via various media, and using AI-based analysis to help optimize and sequence the exercises presented to each user and provide user guidance. This will be initially delivered via mobile app, with virtual world and augmented reality modes also being actively explored.

Well-being exercises include targeted meditation and body-awareness practices and also more innovative techniques, including ones leveraging biofeedback from smartphone peripherals and EEG headsets. The framework is applicable to a wide audience, and is amenable to technical professionals and developers/engineers. Subsequent versions of the framework will also be extended to allow creation and dissemination of properly vetted user-created exercises.

At a deeper and more fundamental level, Pathform aims to create "Precision Consciousness" — the delivery of consciousness micro-interventions targeted to specific needs and neuroscientific functions, personalized to the user to help them cultivate custom, AI-assisted paths of personal growth. Given the shifts in consciousness, Pathform will then help to form collaborative teams with the purpose of co-creatively generating solutions to global challenges, such as climate change, poverty, AI ethics, and the UN Sustainable Development Goals (SDG's). Beyond simply simply adding to the plethora of wellness offerings on the market, Pathform will use the well-recognized neuroscience of bodily self-consciousness to redefine the field of Experience Design across industries, by offering multi-modal and multi-sensory toolkits for designing beneficial experiences. The sky is the limit, and we are taking it leap by leap.

Pathform will incorporate neuro-assessment capabilities in collaboration with Architex, a digital assessment tool based on 100 years of science in functional neuroanatomy and brain-behavior relationships. Architex in its current form consists of a 6-minute, empirically-informed, quantitative neuropsychological assessment that maps your neurocognitive traits and, based on a multitude of data points, provides insights into a user’s neurocognitive style. In doing so, it captures a litany of neurocognitive domains, many of which are trait-based, some of which are state-based. Thus, Architex provides an individualized, quantitative mapping of each user’s neurocognitive style and strengths. These can be leveraged to personalize precision consciousness, micro-interventions and other user-enhancing recommendations via Pathform.

<u>About Architex</u><u> (https://www.myarchitex.com/)&lt;/u>:

Architex is a quick and accessible digital assessment of the brain and mind created by the co-founders of The Integrated Clinic (https://www.theintegratedclinic.com/). Grounded in the science of functional neuroanatomy and brain-behavior relationships, Architex uncovers your cognitive strengths to help you discover and appreciate your ArchiTYPE: an in-depth indicator of your brain type, with accompanying insights for using this knowledge to elevate performance and thrive. Architex distills 100 years of neuropsychological research and a 6-hour test into a 6-minute mobile device test on smartphone/tablet/webapp. Architex moves away from a focus on deficits and diagnosis and toward applied positive neuropsychology, seeking to provide insights into each user’s individual cognitive style in order to help them leverage that insight to improve their daily functioning.

The session first begins with several interview questions about your life, interests, and goals. Next, clients complete the cutting-edge, six-minute Architex assessment on our iPad or web platform. After completion, your results will be computed and presented to you along with an individualized feedback session with our scientists.

Results are presented in two parts: (i) a four-letter acronym, with each letter representing an aspect of your cognitive profile; and (ii) a two-letter code expressing how your strengths uniquely manifest in the world. With Architex, you can leverage your natural neurocognitive talents in school, work, and relationships, all in order to promote your daily functioning. Architex: Learn your brain. Build your life.

Thee present proposal addresses the Challenge KPI's as follows:

• Positioning Cardano as a leader in the SSI space by proposing an innovative and disruptive authentication solution using cutting edge technology, led by experts in their fields, and choosing to develop this solution through Cardano and Atala PRISM.
• Addresses SSI in a quantifiable manner, through assessment metrics and data, biosensing hardware, and utilization of Atala PRISM.

Risk (1): Immediate hiring need. Our team is actively searching for a machine learning now. Due to global demand for AI talent and in order to attract suitable talent in a timely manner, we are offering (in the budget) an above-average salary. This will also help to increase the chances of keeping a strong engineer beyond the scope of this proposal.

Risk (2): Not reaching target number of users in 12 months' time. To mitigate this risk, we have the following.

• We have budgeted for a social media in this proposal in order to begin building toward this goal from the beginning.
• Pathform is part of the SingularityNET ecosystem, which has multiple projects with existing and expanding user bases that could be marketed to and leveraged.
• Architex is currently used to provide meaningful information to telemedicine and in-person clinics, eg. at <https://www.theintegratedclinic.com/,> and is currently being implemented in other industries, including executive coaching and talent networks. This maintains the high probability that number of users will increase sizably.

Risk (3): EEG development not moving as speedily as cognitive assessment development It is already anticipated that R&D on EEG will take longer than other aspects of the application due to the fact that the Architex cognitive assessment capability is already in place and also to the observation that R&D involving hardware tends to take longer than purely software, in many cases. To mitigate this risk, we have the following:

• We have been approaching multiple parties involved in various aspects of EEG R&D, including those who have research facilities in the vicinity of a location where Architex clients receive testing, a cloud-based neural signal processing pipeline, and multiple companies that produce and sell EEG equipment, and researchers who prototype the development of EEG equipment and applications related to the present proposal. By not putting all our eggs in any one basket from the start, the team is maximizing chances of progress and meeting aims regarding EEG R&D.

<u>A NOTE ABOUT USER DATA AND PRIVACY</u>

All user data is stored in HIPAA and GDPR compliant databases using safe harbor de-identification pipelines. Safe harbor pipelines scrub identifying information from the data, pair and replace this data with a randomly generated, unique identification code, and finally, encrypt and store the unique code-identifying information in a secure digital vault ascribing to HIPAA and GDPR regulations.

The prototype functionalities and the SSI capabilities (on Atala PRISM) will be developed in parallel, and once the former is ready, it will be put on PRISM to maximize SSI capability.

[FEASIBILITY]

<u>3 months</u>:

• R&D conducted on integrating Architex into the framework of NEURALPRINT, such that a unique, static identifier (USI) is rendered from an actor's unique neurocognitive style based on the Architex assessment;
• In parallel, R&D conducted on developing the capability to represent the USI's on the blockchain, designed with Atala PRISM SSI/DID in mind;
• R&D conducted on coding authentication functionality into EEG (and if viable, heart rate -based measures), and mapping these to the Architex USI's;
• Core NFT creation: an NFT will be created for each Architex cognitive style
• Explore industry and ecosystem partnership and collaboration opportunities.

<u>6 months</u>:

• A user NFT is minted for each unique, static identifier (USI), or the technical capability to do so is attained;
• Pathform's micro-interventions (short consciousness exercises) being used to refine biosensing authentication measures;
• NEURALPRINT prototype development complete;
• Functional blockchain representation of USI complete;
• Integration of the prototype and blockchain functionalities.

<u>9 months</u>:

• Deeper R&D on use of Pathform's micro-interventions to fine-tune biosensing authentication capability;
• The Architex-based USI (blockchain code) will be associated with a personalized NFT provided to each user. This NFT will serve as the token for authentication.
• Full Atala PRISM implementation of USI.

<u>12 months</u>:

• Content curated to users based on their USI.
• SingularityNET AI services (running on Cardano blockchain) will iteratively improve the content that is curated for user's based on their USI. This will involve incorporating the user feedback surveys and web activity into the algorithm determining most meaningful, curated content.
• Capability for dynamic brain signatures (using biosensing) in Atala PRISM.

<u>12+ months</u>:

• Integration with VERSES Spatial Web SDK, operating on IEEE Hyperspace Transaction Protocol (HSTP)

R&D and Project Management: $30,000 ($5,000 per month x 6)

SSI/DID development: $24,000 ($4,000 per month x 6)

Engineering: $19,800 ($3,330 per month x 6)

NFTs, Media, Marketing: $12,000 ($2,000 per month x 6 months)

Biosensing equipment: $14,050

TOTAL: $99,850

<u>Core team</u><u> (more detailed information below)</u>:

• Gabriel Axel Montes, Ph.D. ~ Neuroscientist, consciousness researcher and practitioner; Organizational transformation. Pathform Founder & CEO, Executive Chairman of the Board. <https://www.linkedin.com/in/gabrielaxel>

• Taylor Kuhn, Ph.D. ~ Neuropsychologist. Cognitive psychometrics. Brain imaging, cannabis, neurodegeneration. UCLA. Architex Co-founder (Pathform collaborator). <https://www.linkedin.com/in/taylor-kuhn-a40a9b48>

<u>Extended team</u> (<u>more detailed information below):</u>

• Refik Anadol ~ Media artist & director, pioneer in aesthetics of data and machine intelligence; UCLA Visiting Researcher & Lecturer; <https://www.linkedin.com/in/refikanadol/>
• Lev Gottlieb, Ph.D. - Architex Co-founder (Pathform collaborator) https://www.linkedin.com/in/gottliebneuro
• Zach Richter ~ award-winning Director, Creative Director, and graphic designer. VR. https://www.linkedin.com/in/zachary-richter-27533428/

<u>Advisors</u>:

• Penny Wong ~ Cybersecurity expert; Digital Transformation, Enterprise/Solution architect.https://www.linkedin.com/in/pennywong/

<u>Founding Board (Pathform):</u>

• Gabriel Axel Montes ~ <https://www.linkedin.com/in/gabrielaxelExecutive> Chairman of the Board & CEO. Neuroscientist, consciousness researcher & educator. SingularityNET, Neural Axis
• Ben Goertzel ~ <https://www.linkedin.com/in/bengoertzel> Father of AGI. Founder & CEO, SingularityNET
• Eddie Monroe ~ <https://www.linkedin.com/in/eddiemonroe> Virtual agents, NLP, healthcare robotics. Former psychotherapist. Loving AI X-prize project
• Janet Adams ~ <https://www.linkedin.com/in/janet-adams-ai-risk> COO, SingularityNET. AI risk. Banking & finance. ex-HSBC.

<u>Advisors (Pathform):</u>

• John Jones ~ <https://wssnow.org/board-of-directors> IT, consciousness educator and teacher. Existential risk. Founder, World Systems Solutions
• Dan Mapes ~ <https://www.linkedin.com/in/danmapes> Co-designer of Spatial Web IEEE protocol. Metaverses. Co-founder & President, VERSES.io & The Spatial Web Foundation
• Edward Keller ~ <https://www.linkedin.com/in/edkeller> Architecture, transdisciplinary and multimodal design. Creative Director, SophiaDAO. ex- Columbia University
• Sebastian Rubens y Rojo ~ <https://www.linkedin.com/in/sebastianrubensyrojo> Strategic planning & execution, governance. Ex-Deloitte, ex- Abu Dhabi Education Council

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<u>Team</u>:

Gabriel Axel Montes, Ph.D.

Gabriel Axel Montes, Ph.D., is a neuroscientist, consciousness educator, leadership coach, and facilitator of personal and organizational development and transformation.

Drawing from over a decade of neuroscience and consciousness research and experience as a facilitator, Gabriel taps latent human capability to optimize processes and unlock value from existing resources and human capital. He works to address today's global complexities and risks through the application of practicable neuroscience- and psychology-informed models and tools that elucidate the subtle habitual patterns at the root of inefficiencies. In his work, Gabriel promotes and teaches meta-learning—the capacity of "learning to learn", adapt, grow, change, and collaborate— to maximize human capability during organizational change.

Gabriel helps organizations synergize the relationship between human capital and technology implementation during digital transformation. He has worked with SingularityNET, the world's premier decentralized A(G)I organization, first by participating in the management of the initial $36 million fundraise as part of the launch team, and more recently he served as Head of People/HR, leading a doubling of staff count during a rapid growth phase and facilitating organizational development, collaboration, and well-being among its staff. Gabriel has conducted research in various subfields of neuroscience and published seminal work on the crucial role of neuroscience and consciousness in the design and ethics of artificial general intelligence (AGI) and virtual and augmented reality technologies.

Gabriel is bilingual (English & Spanish), an author, and an international speaker for diverse audiences on the intersection of consciousness, technology, and human culture, working and presenting at Harvard, Stanford, among various universities. Gabriel is a long-time mind-body/consciousness practitioner and instructor, eclectic experimental musician, and world traveler.

For more information, visit neuralaxis.org.

Dr. Taylor Kuhn, Ph.D.

Dr. Taylor Kuhn received his Ph.D. in Psychology from the University of Florida. Throughout his career, he underwent extensive training in outpatient, inpatient, and perioperative neuropsychological assessment. He completed his clinical internship at the Boston Consortium for Clinical Psychology with fellowships at Harvard and Boston University. He also completed postdoctoral fellowship at UCLA where he was both chief research and assistant chief clinical fellow. Dr. Kuhn is board certified in clinical neuropsychology through the American Board of Professional Psychology and the American Board of Clinical Neuropsychology (ABPP/CN).

Specializing in the intersection of neuromedical illness and mental health treatment, Dr. Kuhn provides outpatient neurocognitive and psychodiagnostic assessment along with ongoing managed care. These services are available to adults with a broad array of neurological and psychiatric concerns. He also provides pre-surgical, rehabilitation and geriatric psychological consultations as well as cognitive rehabilitation and psychotherapy. Dr. Kuhn also offers Cognitive Style testing informing decisions on school, work, teams, relationships and wellness. Finally, he co-founded and manages The Integrated Clinic.

Dr. Kuhn holds a research faculty appointment at UCLA. He has a growing record of accomplished research that bridges the gap between neuropsychology and neuroimaging to investigate relationships between brain structure and function across multiple neurodegenerative disorders, neuromedical illnesses, healthy aging and intellectual giftedness. More recently, his research has expanded to include neuromodulation techniques, such as focused ultrasound, as a non-invasive method for improving cognitive performance and emotion regulation.

For more information about Taylor, visit:

• <https://www.kuhncognitive.com/drtaylorkuhn>
• <https://www.semel.ucla.edu/profile/taylor-kuhn>

<u>Refik Anadol</u>

Refik Anadol is a media artist and director born in Istanbul, Turkey in 1985. Currently lives and works in Los Angeles, California. He is a lecturer and visiting researcher in UCLA’s Department of Design Media Arts.

He holds a master of fine arts degree from University of California, Los Angeles in Media Arts, master of fine arts degree from Istanbul Bilgi University in Visual Communication Design as well as bachelors of arts degree with summa cum laude in Photography and Video.

He is working in the fields of site-specific public art with parametric data sculpture approach and live audio/visual performance with immersive installation approach, particularly his works explore the space among digital and physical entities by creating a hybrid relationship between architecture and media arts with machine intelligence.

He has been given awards, residencies and has served as a guest lecturer. He is the recipient of a number of awards, prizes including Microsoft Research’s Best Vision Award, German Design Award, UCLA Art+Architecture Moss Award, University of California Institute for Research in the Arts Award, SEGD Global Design Awards and Google’s Art and Machine Intelligence Artist Residency Award. His site-specific audio/visual performances have been seen in Walt Disney Concert Hall (USA), Hammer Museum (USA), International Digital Arts Biennial Montreal (Canada), Ars Electronica Festival (Austria), l’Usine | Genève (Switzerland), Arc De Triomf (Spain), Zollverein | SANAA’s School of Design Building (Germany), santralistanbul Contemporary Art Center (Turkey), Outdoor Vision Festival SantaFe New Mexico (USA), Istanbul Design Biennial (Turkey), Sydney City Art (Australia), Lichtrouten (Germany).

For more about Refik Anadol, visit:

• <https://refikanadol.com/>
• https://refikanadolstudio.com/
• <https://dataland.art/>
• <https://www.linkedin.com/in/refikanadol/>
• <https://segd.org/refik-anadol-announces-collaboration-neuroimaging-collective> (existing collaboration between Refik and Taylor)
• Example work: https://www.linkedin.com/posts/refikanadol_data-ai-art-activity-6906616018781773824-OQvr

Dr. Lev Gottlieb, Ph.D.

Lev Gottlieb, PhD is a Neuropsychologist and UCLA Assistant Clinical Professor. He assesses children, adolescents and adults, and coordinates their care. Dr. Gottlieb also co-founded and manages The Integrated Clinic which provides team-based assessment and care across the lifespan. Finally, he develops neurotechnologies such as Architex, a quick and accessible assessment of the brain and mind.

Additional endeavors include advising a specialized school, providing expert review and forensic testimony, editing a research topic on quantified self and brain health, and guiding research related to neurocognition and neuromodulation.

Dr. Gottlieb earned his BA in Psychology from University of Pennsylvania and PhD in Clinical Psychology from Northwestern University School of Medicine. He completed specialty training in Neuropsychology at Children’s Hospital of Chicago, NYU Child Study Center, Johns Hopkins University School of Medicine, Kennedy Krieger Institute, The Help Group and UCLA, where he continues to serve on the clinical faculty.

Dr. Gottlieb has extensive experience providing evaluations and treatment to those with neurodevelopmental differences and acquired brain injuries, and has published and presented research on these conditions and their treatment as well as on learning, memory and talent.

For more information about Lev, visit:

• <https://www.linkedin.com/in/gottliebneuro/>
• <https://gottliebneuro.com/>

Zachary Richter

Zach Richter is an award-winning Director, Creative Director and Graphic Designer. His work combines interactive media, technology, and storytelling.

Richter gained recognition as a Creative Director with Saatchi & Saatchi and Stopp (USA) where he worked closely with Toyota, Google, Honda, Intel and Starbucks to help launch their integrated global campaigns. As a director, he's worked with The New York Times, adidas, Google, Range Rover, Acura, GE and many others.

In 2013, Richter collaborated with Chris Milk and Beck to create "Sound & Vision" the world's first ever 360° live action virtual reality film, which premiered at Sundance Film Festival.

In 2015, Richter and Milk directed The New York Times virtual reality documentary "Walking New York" about French artist, JR.

In 2017, Richter directed ‘Hallelujah,’ the world’s first Light Field VR music experience, shot with over 550 cameras using Lytro Immerge technology. Hallelujah premiered nationally at Tribeca Film Festival and Internationally at Cannes Film Festival. In 2017, he was also nominated for an Emmy for an interactive music video he directed for The Chemical Brothers called “Under Neon Lights.”

From 2018-present, his work has exhibited at Musée d'art contemporain de Montréal, The Nikolaj Kunsthal in Copenhagen and the Phi Centre in Montréal.

Richter's work has been shown at Sundance, Tribeca and SXSW film festivals and has been honored with the highest awards in creativity and technology at Cannes Lions, The Webby Awards, and Clio Awards.

Since 2015, Richter has been the Creative Director & Head of Design at WITHIN, a Virtual and Augmented Reality company, founded by Chris Milk & Aaron Koblin. Within’s investors include Andreessen Horowitz, Temasek, Emerson Collective, 21st Century Fox, WPP, Raine Ventures, WME, Live Nation, Vice Media, Tribeca Enterprises, Annapurna Pictures and Legendary Pictures.

In 2020, he designed, creative directed and helped launch ‘Supernatural,’ a first-of-its-kind Virtual Reality fitness & wellness experience. Supernatural was awarded the ‘Best App or Game’ of 2020 by Fast Company.

He was born in Chicago, IL and currently lives in Los Angeles, CA.

For more about Zachary, visit http://www.zacharyrichter.com/

[AUDITABILITY]

• Unique, static identifier (USI) is rendered from an actor's unique neurocognitive style based on the Architex assessment;
• Core NFT creation: an NFT will be created for each Architex cognitive style (64 NFT's)
• Capability attained to mint an USI-based NFT for each user;
• NEURALPRINT prototype development complete;
• Functional blockchain representation of USI complete;

GitHub repository (to be populated commencing with this proposal):

https://github.com/GabrielAxel/neuralprint-public

• Unique, static identifier (USI) is rendered from an actor's unique neurocognitive style based on the Architex assessment;

• Core NFT creation: an NFT will be created for each Architex cognitive style (64 NFT's);

• Capability attained to mint an USI-based NFT for each user;

• NEURALPRINT prototype development complete;

• Functional blockchain representation of USI complete;

This information was provided in the IMPACT section, due to the relevancy and relationships between the projects.

The present proposal is an outgrowth of the F7-funded project, Pathform, and its relationship with Architex. The present proposal is not dependent on the success and timely execution of that project due to NEURALPRINT being of a different nature and focus (a focus on authentication rather than well-being). NEURALPRINT will utilize the micro-interventions that are being deployed on Pathform, though this will not inherently depend on the Pathform app to function in its own right.

Pathform F7 proposal (funded): https://cardano.ideascale.com/c/idea/384379

DAOJob F7 proposal (funded): https://cardano.ideascale.com/c/idea/384890

SDG Rating

NEURALPRINT's utilization of Pathform's well-being offerings addresses SDG Goal #3 concerning well-being. Due to Pathform's collaboration with World Systems Solutions (wssnow.org) (more information above), which addresses the root causes of climate change and global challenges, and fosters conscious collaboration around solutions generation, Pathform thereby addresses all the SDG's by extension.

Goal 3. Ensure healthy lives and promote well-being for all at all ages

#proposertoolsdg

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