[SOLUTION] Please describe your proposed solution.

In order to ensure the participation of the Brazilian community in Cardano's governance layer, we intend to act on several fronts.

1 Education - We will create a newsletter/feed of content related to governance. This content will be created from:

• Translations of articles related to governance;
• Creation of articles on governance specific to the context of the Brazilian Cardano community.
• Creation of videos related to governance, tutorials for vote delegation, debates, analysis of governance actions.

2 Awareness - In order to disseminate content and research, we will create a brand that is aligned with the principles of the local community. We will create profiles on different social media to promote content in a user-friendly manner in order to attract newcomers and increase the base of community members active in governance and distribution decision-making, which is essential to promote Cardano decentralization.

• Parcerias com criadores de conteúdo para divulgação do projeto
• Copywritting focado no engajamento social e catalisar a participação da comunidade brasileira na governança.
• Edição de vídeos e transcrição.
• Search Engine Optmization(SEO)
• Criação de conteúdo para diferentes mídias sociais
• Gerenciamento de mídias sociais
• Debates com a comunidade para discussão(brainstorm) relacionados a ações de governança, Catalyst e Intersect
• Questionários, tempo checks e círculo vicioso de feedback entre o time Ágora Cardano Brasil e a comunidade.

3 Governance Research

The work of DReps and Catalyst DReps will be essential for Cardano's governance to be successful, so we will dedicate many hours to research work, so that all governance actions are identified, studied, debated with the community and voted on in a consensual manner. For governance actions that involve technical changes, we will consult experts in order to support our decisões.

4 Catalyst Research

In order to increase community participation in Project Catalyst voting stages, we will establish a framework to analyze proposals on key challenges and themes that are aligned with the interests and values of the Cardano community in Brazil. We will share analysis of proposals that are aligned with community interests and encourage participation in Catalyst quotes, through voting delegation or incentives for individual voting.

5 Incentivos para Bootstrap

Vamos criar um modelo de incentivos/recompensas para estimular a participação da comunidade no processo de governança

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

• Educational content - Articles and translations will be added to the project's Medium or Gitbook, where they can be read and social metrics measured. In addition, educational content will be shared across social media.

• Number of articles written

• Number and articles translated

• Number of likes and views of these articles

• Satisfaction surveys

• Social media metrics - Social metrics will be included in monthly reports.

• Number of followers

• Number of likes

• Number of shares/retweets

• Number of comments

• Number of views/impressiona

• Number of vídeos created

• Number of debates

• Number of temp checks

• Governance Research - The governance research will result in a feedback loop between the community and the Ágora Cardano team. Analysis of governance actions will be publicly discussed and reports will be shared on social media.

• Number of reports created

• Number of Governance actions reviewed

• Community Feedback

• Catalyst Research - The framework designed for evaluating proposals, criteria established for choosing proposals and evaluating proposals will be shared through documentation and reports.

• Number of reports created

• Number of proposals reviewed

• Community Feedback

• Rewards

• Number of participants that receber rewards

• Amount of rewards distributed

  [CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

The Ágora Cardano Brasil project was founded based on feedback from the Brazilian Cardano community itself. We carried out an exploratory community sensing stage in order to identify key areas of action in the Voltaire Era and in Cardano's governance. This exploratory stage originated through the "DReps LATAM - Brasil - Exploration & Community Sensing" proposal, funded in Project Catalyst Fund10.

Through this previous proposal we created the Manifesto Cardano Brasil , a project that is under development and we have already captured great interest from the community to participating in governance.

The Ágora Cardano team has already been involved in Project Catalyst since Fund2. We have provided education to dozens of members of the Brazilian community on different aspects of the Voltaire Era, CIP-1694, Project Catalyst and Intersect.

We also have extensive experience as reviewers and moderators on Catalyst, having participated in hundreds of proposal reviews on Catalyst and with several assessments/reviews of excellent quality.

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

M1 - FOUNDATION - month 2

Funded proposer onboarding process

Social media creation

Gitbook and Medium creation

Establishment of Research frameworks

>M2 - PROMOTION, AWARENESS AND COMMUNITY EXPANSION - month 5

>M1 - EXPANSION - month 8

>M1 - CONTENT CREATION COMPLETED - month 11

>M5 - FINAL REPORTS - month 12

[RESOURCES] Who is in the project team and what are their roles?

• Rodrigo - Research on Governance and Catalyst, Project Management

Has participated as Veteran Community Advisor/Veteran Proposal Assessor/Reviewer Level2 and Moderator on Project Catalyst since Fund2. Funded proposer on Fund 10, Twitter(X) Space host of the Manifesto Cardano Brasil project and project manager of DReps LATAM - Brasil - Exploration & Community Sensing. Mentorship of proposers in Catalyst. Participation in the development of guidelines and processes for quality assurance processes in the review stage of Catalyst. Former Cardano Ambassador Moderator. Economics, blockchain and DeFi research since 2018. Btech degree in Naval Construction. <u>LinkedIn</u>,<u>Twitter</u>.

• Kamille Kogut - Marketing Analyst, Copywritter and Social media

Joined the Marketing space in 2017. Partner at Telemidia since 2020. Extensive experience in various sectors of digital marketing. Developing projects for companies and people who want to put their ideas into practice, involving them in solid business with her knowledge and qualified team. Traffic management for Fintech Pág consortium to capture leads on Google, Facebook and Instagram. Analysis and optimization of metrics for better performance in online advertisements, Creation of persuasive scripts for business. Linkedin

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

EDUCATIONAL CONTENT $21,000 USD

• 1 Governance article per week x 35 weeks x 10 hours per article x$ 40 USD/hour = $14,000 USD
• Translations treasury = 35 weeks X $200 USD/week = $7,000 USD

AWARENESS(MARKETING AND CONTENT DISSEMINATION) $30,900 USD

• Copywritting = 5 hours/week * 40 weeks x $30/hour = $6,000
• SEO = 30 minutes/week * 40 weeks x $30/hour = $600
• Video recording = 1 hours/week x 40 weeks x $35/hour =$1,400
• Guests on videos = 1 hours/week x 40 weeks x $35/hour =$1,400
• Video edition and transcription = 10 hours/week x 40 weeks x $35/hour= $14,000
• Hardware equipment for filming = $500
• Social media management = 5 hours/week * 40 weeks x $30/hour = $6,000
• Partnerships with content creators for outreach = $1,000

RESEARCH $21,000 USD

• Governance Research 10h/week x 40 weeks x $50/hour = $20,000 USD

PROJECT MANAGEMENT $14,700 USD

• Statement of Milestones (SoM) document creation = $500
• Proof of Life attendance = $50
• Team meetings = $40/hour x 3 team members x 45 weeks = $5,400
• Treasury management = 1 hour/week * 45 weeks x $30/hour = $1,350
• Monthly Progress Report (MR) = 10 MRs * 8h/MR x $40/hour = $3,200
• Proof of Achievement (PoA) = 5 x 10h/PoA x $40/hour = $2000
• Project Close-out Report (PCR) = 1 x 30h x $40/hour = $1200
• Project Close-out Video (PCV) = 1 x 20h x $50/hour = $1000

CONTINGENCY COSTS (5%)

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The purpose of this project is to bootstrap and leverage the governance layer in the Brazilian community.

With the implementation of CIP-1694 it is essential that the governance process becomes decentralized and this proposal seeks to increase the decentralization of decision-making in relation to decisions on governance actions and serve as a model for future DReps who intend to participate in the community.

Much of the work involved in this proposal is to create content for the Portuguese-speaking community. When we think about the governance context, little content is available in languages other than English, we will only be able to achieve mass adoption and decentralization of the Cardano protocol if non-English speaking communities have access and understanding of what is being created.

Costs and hourly rates were established based on average international market standards