Detailed Plan

Problem

During the past 6 months, I have been working on the Cardano China Info Hub initiative. The main objective was to grow awareness, foster trust, get people interested in investing in Ada, and encourage people to join the Cardano community. It has been a great success, today the Chinese-speaking Telegram group has 980 members, additionally, it is a high-quality community where most members are rational and have a long-term vision in Cardano.

The challenge at hand, however, is to scale up. In the past, I have mostly relied on myself in terms of content creation, Telegram moderation, Q&A, and community updates.

Recently the workload Chinese-speaking community has increased and become challenging to manage. I have been editing my own videos and doing some basic video SEO, organizing all the affairs on my own. To scale up, help is needed in those areas.

Target demographic

Chinese-speaking people who watch Bullish Dumpling's video channels on Youtube and bilibili.com

Goal

• To save time on video editing and improve vide postproduction quality by hiring a video editor
• To expand the reach of the videos by hiring SEO experts for Youtube and bilibili.com

Proposed Solution

• hire a video editor to edit the Cardano content videos
• hire SEO experts for Youtube and bilibili.com to increase the visibility of Cardano
• hire an administrative assistant to keep the Chines-community's work efficient and organized

Skills needed

• administrative skills
• project management
• video editing
• SEO for Youtube and bilibili.com
• interview skills

Roadmap and Action Plan:

month 1:

• interview and hire the video editor
• interview and hire the SEO experts
• interview and hire the administrative assistant

month 2:

• onboard the video editor
• onboard the SEO experts
• onboard the administrative assistant

month 3:

• monitor the work of the video editor
• monitor the work of the SEO experts
• monitor the work of the administrative assistant
• review, reflection, and summary of the project

<u>Auditability</u>

Performance Metrics/ KPI

• time saved in video editing: minimum 4 hours/week
• quality of videos (collect feedback from the Chinese videos)
• views and rankings of the videos on Youtube and bilibili.com: the number of % increased by at least 20%

Transparency

• channel ranking can be viewed and shared easily from Youtube and bilibili.com data analytics center
• number of views on Youtube and bilibili.com can be easily shared
• number of hours saved on video editing can be tracked and shared
• the quality of videos can be determined by conducting audience polls on Youtube and bilibili.com

Budget breakdown

• video editor: total hours worked in 3 months x hourly price= 96x$75=$7,200

• SEO experts: total hours worked in 3 months x hourly price=48x$55=$2,640

• admin assistant: total hours worked in 3 months x hourly price=180x$20= $3600

• onboarding, training, weekly reporting of all new hires: 33x$60=$1980

• interview selection of all new hires: 24hoursx $60=$1440

Total: $16860