Detailed Plan

First, our team will define the specific terms and keywords on the Cardano website and within Project Catalyst proposals. We will also organize and moderate online discussion sessions during which Traditional Chinese speakers can suggest terms they would like to be included on our platform.

We plan to build the database parallel with the online discovery sessions, adding terms as the project progresses. With this approach, the dictionary database will grow continually as more and more users provide suggestions.

To start, we will hire professional translators to help speed up the translation process. However, our online dictionary and database are built, we channel most of our resources to marketing. We will put ads on cryptocurrency-related apps and news sites and work with Chinese-speaking crypto bloggers and YouTubers to ensure information about our platform reaches as broad an audience as possible.

<u>KPI:</u>

• The number of users that access the dictionary website in the first three months after launch
• The number of terms and phrases that users search for in the first three months after launch
• The number of social media mentions we receive in the first three months after launch
• The number of Chinese speakers engaging with Cardano via the platform in the first three months after launch (via affiliate link)

<u>Budget allocated:</u>

• Admin Fee: 2K
• Engineering Team: 3K
• QA Engineer: 1K
• UX / UI Designer Fee: 2K
• Marketing Fee: 4K