Why is it important?

Many blockchains have a marketing campaign from a centralized foundation. We need a way to market Cardano in a decentralized manner.

What does success look like?

We "defeat" the FUD, by showing that Cardano is a good blockchain to build on, with a world-wide, evidence-based marketing campaign.

Key Metrics to measure

There are a few key metrics to measure when it comes to marketing success, most notably:

• Data aggregation from social media - changes in following, natural-language processing to measure the positive/negative sentiment about Cardano

• Number of new wallets

• Number of new Dapps

• Number of new NFT projects

• Number of positive vs negative articles written about Cardano

• Visibly decreased number of opinion-based misinformation about the Cardano blockchain

  Challenge brief

Many blockchains have centralized funds and organizations that decide their marketing strategy. Tezos has been successful in advertising itself as an artist-friendly solution, while Polygon is marketing itself as a "all-in-one solution" especially for gaming and Dapps.

We know that Cardano is a superior solution to most of other chains, however our efforts have often come short in defeating the FUD. This challenge is dedicated to creating strategies, materials and executing marketing campaigns that would bring Cardano to the top.

We can creating a strong marketing strategy for different categories of the blockchain:

• Promoting eUTxO, Ouroboros and technical aspects of Cardano in new ways across social media channels
• Helping dapps, dexes and other solutions market themselves as world leaders
• Giving NFT collections and marketplaces a spotlight, especially in comparison to competitive platforms
• Improving the outlook for startups and projects that are undecided about what blockchain to join.