[SOLUTION] Please describe your proposed solution.
A Cardano based hotel guest loyalty management system can enhance the efficiency, security, and transparency of loyalty programs. Traditional loyalty programs often face challenges such as fraud, lack of transparency, and limited interoperability. Cardano Blockchain can address these issues by providing a decentralized and tamper-resistant ledger.
There is a Prototype already built on Cardano blockchain called Cloud10 Loyalty Management System (LMS).
Project: Cloud10 Loyalty Management System (LMS)
Project Ownership: Cloud10 Hospitality Pvt Ltd
Repository: <https://github.com/Cloud10-Loyality/cloud10Loyality>
Introduction:
- Cloud10 Loyalty Management System (LMS) is a platform to help hotel businesses to integrate, implement and manage their loyalty programs. It provides a centralized platform for tracking customer interactions, managing rewards and incentives, and analysing customer behaviours and preferences.
- The system is designed as a pluggable module for Channels or Booking Engines of the hospitality domain.
- This will encourage hotel guest to book same property or same brand property and increase return customers for hotel business.
- The rewards include a discount offer on room rates, food and beverage coupons, and many more. A reward program can have a point-based system, where the guests can redeem points as per the policy.
Key Functionalities:
Customer Backend:
- A decentralized customer backend on the Cardano blockchain can provide a secure and transparent way to store customer information, including their purchase history, loyalty program status.
- Transaction records can be stored on the blockchain to maintain an immutable history of each customer's purchases, enabling retailers to provide personalized offers and recommendations based on their purchase history.
- The use of smart contracts on the Cardano blockchain can enable retailers to implement loyalty programs that can automatically reward customers based on their purchases and other predetermined criteria.
- With Cardano's high level of security, customers can be assured that their personal data is protected and cannot be tampered with or hacked.
- Overall, a decentralized customer backend on the Cardano blockchain can offer numerous benefits for retailers and customers, including increased transparency, security, and personalized experiences.
Rewards management: A module for managing rewards and incentives, such as points, discounts, free products, or exclusive offers.
Customer Engagement: Tools for engaging customers, such as targeted messaging, personalized recommendations, and social media integrations.
Analytics and reporting: A dashboard that provides insights into customer behaviour, program performance, and ROI.
Administration and security: Tools for managing program rules, settings, and access levels, as well as ensuring compliance with data protection.
A High Level Technical Design of implementation(the LMS Prototype)
Plan Forward:
Industry Feedback: Moving forward, with the prototype in its final stages and most functionalities in place, the next crucial step is to bring it to market and gather valuable industry feedback. Based on this feedback, there may be necessary adjustments and enhancements required in certain functionalities.
Adapt: Anticipating that variations may arise in the implementation of the point/reward system, as different hotel groups have diverse perspectives and unique approaches, we are prepared to tailor our system to accommodate these variations.
Partnerships: Our strategic business development plan places a strong emphasis on cultivating industry partnerships and seamless integration. To achieve this, we will focus on expanding our suite of APIs and adaptors, ensuring compatibility with a wide array of heterogeneous systems prevalent in the hospitality sector.
Incentives: Recognizing the importance of user adoption in the initial stages, we acknowledge the need to provide support to hotel clients by offering subsidized points and rewards for users. This strategic approach is pivotal in jumpstarting the adoption process and ensuring a smooth takeoff for our platform.
We have identified Pilot Clients
- Hotel Trimoorti Kolkata, India https://www.hoteltrimoorti.com/
- TBK Villas, Goa https://www.instagram.com/tbk_villas_goa/
- Ewan Ajman Suites Hotel , UAE http://www.ewansuites.com/
As we work with many other industry clients, getting more pilot or beta hotels is relatively easy task.
[IMPACT] Please define the positive impact your project will have on the wider Cardano community.
This is a real world use case and it can increase Cardano adoption fast. There are 1 Million plus accomodation and billions of people use these accomodation. Even a fraction percentage users can be significat userbase for the Cardno ecosystem.
Implementing a hotel loyalty system on the Cardano blockchain can have several positive impacts on the wider Cardano community:
Increased Adoption and Awareness: A hotel loyalty system built on Cardano provides a practical use case for blockchain technology in the hospitality industry. This implementation can attract attention from a broader audience, increasing awareness and adoption of Cardano as a versatile and applicable blockchain solution.
Demonstration of Smart Contract Capabilities: The loyalty system involves the use of smart contracts on the Cardano blockchain. This showcases the capabilities of Cardano's smart contract functionality, educating both users and developers within the community about the potential of programmable blockchain features.
Growing Ecosystem: The integration of a hotel loyalty system expands the Cardano ecosystem into the hospitality sector. It contributes to the creation of a diverse and robust ecosystem, showcasing how blockchain technology can be integrated into various industries beyond finance.
Increased Token Utility: As the loyalty system utilizes Cardano-based tokens, it enhances the utility of Cardano's native assets. Users can earn and redeem tokens within the loyalty program, providing tangible value to Cardano's native assets and fostering a sense of tokenomics within the community.
Community Engagement and Adoption by Businesses: Businesses within the hospitality sector may take note of the successful implementation of a loyalty system on Cardano. This could lead to increased interest and adoption by other businesses, further expanding the reach of Cardano and encouraging more enterprises to explore blockchain solutions.
Encouraging Decentralized Applications (DApps): The development of a hotel loyalty system as a decentralized application (DApp) can inspire developers within the Cardano community to create their own innovative DApps. This encourages a culture of creativity and innovation, contributing to the growth of the Cardano DApp ecosystem.
Positive Perception and Trust: A successful hotel loyalty system built on Cardano enhances the positive perception and trust in the blockchain platform. Users and businesses involved in the loyalty program may develop confidence in the security, transparency, and efficiency of Cardano's blockchain technology.
Inspiration for Future Projects: The successful deployment of a hotel loyalty system can inspire developers within the Cardano community to explore and develop similar projects in different industries. This sparks creativity and innovation, leading to a continuous cycle of new and impactful projects within the Cardano ecosystem.
In summary, a hotel loyalty system on the Cardano blockchain contributes to the broader adoption, positive perception, and growth of the Cardano community by showcasing practical applications and demonstrating the platform's capabilities beyond traditional financial use cases.
[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Udai Solanki (https://www.linkedin.com/in/solanki/) is Chief Technology Officer at www.eRevMax.com with 20+ years experience as technology leader in Hospitality industry. He has deep understanding about industry needs and he has experience bring multiple new tools for industry and successfully implement for thousand of internation hotels including various top hotel groups. He has closely worked together with companies like Expedia, Booking.com, Agoda, Oracle among many others.
Udai Solanki is a founder and a majority owner of Cloud10 Hospitality company.
Cloud10 Hospitality company (https://www.cloud10hospitality.com) is in business of manging Boutique Hotels(5 rooms to 100 rooms) and Villas and apartments and providing consultancy on various business functions. The company understand global hotel clients pain points and business requirements at greater depth.
Company has already identified some of its clients as beta as below
- Hotel Trimoorti Kolkata, India https://www.hoteltrimoorti.com/
- TBK Villas, Goa https://www.instagram.com/tbk_villas_goa/
- Ewan Ajman Suites Hotel , UAE http://www.ewansuites.com/
Shay Gammer, is a Seasoned professional with a diverse background in computer science and finance, adept at leveraging blockchain technologies to drive innovation. Demonstrated expertise in overseeing multifaceted projects and fostering cross-disciplinary collaborations.
Responsibilities: Steering the project management process, coordinating diverse team efforts, ensuring strategic alignment with project goals, and engaging stakeholders to facilitate project progression.
https://www.linkedin.com/in/shay-gammer-8046966/
eRevMax, is a hospitality technology company with more than 20+ years of history in manging hotels distribution and connectivity with different type of industry partners. for more details visit at www.erevmax.com and www.ratetiger.com (a product of eRevMax)
[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?
Timeline: Month 1
Description: Cardano Powered Hotel Guest Loyalty System - Industry Feedback and Gap Analysis
Deliverables/Output:
- Industry Outreach and Feedback
- Gap Analysis and Scope document
- User Interface (UI) Mockups
Acceptance criteria: Gap Analysis and Scope document
>Timeline: Month 2 and 3
Description: Cardano Powered Hotel Guest Loyalty System - Adapt
Deliverables/Output:
- Revised Prototype based on gaps identified and scope agreed
- Identified at least two clients
Acceptance criteria: Revised Prototype
>Timeline: Month 4
Description: Cardano Powered Hotel Guest Loyalty System - Integrate
Deliverables/Output:
- Integration with industry partners at least two
- Prototype ready to go on Testnet
Acceptance criteria: Revised Prototype ready to go on Testnet, Integrated with two Partners
>Timeline: Month 5 and 6
Description: Cardano Powered Hotel Guest Loyalty System - Test with Real Clients/Hotels with Guest participation
Deliverables/Output:
- Implemented with atleast two clients on Testnet/Mainnet
- Real transactions on Mainnet by Hotel Guest
Acceptance criteria: Solution on Mainnet implemented atleast for 2 hotel clients. Real transaction for Hotel Guest.
>Description: Cardano Powered Guest Loyalty System - Final Project Report Submission
Deliverables/Output:
- Final Closer Report
- Closer Video as requirements
- Results of real usage/transactions
- User Documentsation
Acceptance criteria: Final Project Report and Video, Real transaction results posted.
[RESOURCES] Who is in the project team and what are their roles?
Below are key team members of project:
Udai Solanki , CTO at www.erevmax.com
Role in Project : Business Analyst, Blockchain Developer and Project Cordinator
Profile:
<https://www.linkedin.com/in/solanki>
Technical Architect |Java Programmer|Plutus and Haskell Programmer
20+ years Technology and programming experience
2+ years Cardano Tech Stack experience
Shay Gammer - Project Lead
https://www.linkedin.com/in/shay-gammer-8046966/
Profile: Seasoned professional with a diverse background in computer science and finance, adept at leveraging blockchain technologies to drive innovation. Demonstrated expertise in overseeing multifaceted projects and fostering cross-disciplinary collaborations.
Responsibilities: Steering the project management process, coordinating diverse team efforts, ensuring strategic alignment with project goals, and engaging stakeholders to facilitate project progression.
Mahendra Sharma
Role in Project: Software Architect, Technical Design and Developer
https://www.linkedin.com/in/mahendra-sharma-79a988b8/
Software Architect|Java Programmer and Delivery Manager
18+ years Programming and Technology experience
Narendra Das
Role: Blockchain Developer
https://www.linkedin.com/in/naren4das/
Technical Architect |Java Programmer|Plutus and Haskell Programmer
20+ years programming experience
2+ years Cardano Tech Stack experience
Deepak Kumar Singh
Role: Services Developer
https://www.linkedin.com/in/deepak-kumar-singh-3839231a/
Technical Architect |Java Programmer|
16+ years programming experienc
Gulam Aquib
Role: UI/ Web Developer
https://www.linkedin.com/in/ghulam-aquib-b98ab6b5/
Full Stack Developer
5+ years programming experience
Cloud10 Hospitality will provide UI Design team and Business Development team member.
[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.
Milestone 1 : Cardano Powered Hotel Guest Loyalty System: Industry Feedback and Gap Analysis
Duration: 1 month
Business Analyst: 15 person Days x $200 = $3,000
UI Screen Design : 10 person days x $150 = $1,500
Business Development: = $1,000
Project Cordination and Documentation = $1,500
Total: $7,000
Total ADA @ 0.38 = ADA 18,400
Milestone 2 : Cardano Powered Hotel Guest Loyalty System: - Adapt
Duration: 2 months
Business Analyst: 15 person Days x $200 = $3,000
UI Screen Design : 20 person days x $150 = $3,000
UI /Web Developer : 40 person days x $150 = $6,000
Blockchain/Services Developer : 60 person days x $150 =$9,000
Business Development: = $2,000
Project Cordination and Documentation = $3,000
Total: $26,000
Total ADA @ 0.38 = ADA 68,400
Milestone 3 : Cardano Powered Hotel Guest Loyalty System: - Integrate
Duration: 1 month
Business Analyst: 5 person Days x $200 = $1,000
UI /Web Developer : 10 person days x $150 = $1,500
Blockchain/Services Developer : 10 person days x $150 =$1,500
Business Development: = $1,000
Project Cordination and Documentation = $1,500
Total: $6,500
Total ADA @ 0.38 = ADA 17,100
Milestone 4 : Cardano Powered Hotel Guest Loyalty System: - Test with Real Clients/Hotels with Guest participation
Duration: 2 months
Business Analyst: 10 person Days x $200 = $2,000
UI /Web Developer : 10 person days x $150 = $1,500
Blockchain/Services Developer : 20 person days x $150 =$3,000
Mainnet Testing Cordination and infrastructure =$4,000
Incentives to Initial users of the system (details below) =$10,000
Business Development: = $2,000
Project Cordination and Documentation = $3,000
Total: $25,500
Total ADA @ 0.38 = ADA 67,100
Milestone 5 : Cardano Powered Hotel Guest Loyalty System: Project Completion Report
Project Cordination and Documentation = $1,000
Total: $1,000
Total ADA @ 0.38 = ADA 2,600
Total Budget = $66,000
Total Budget ADA @ 0.38 = ADA 173,600
Incentives to Initial users of the system = $10,000
For each unique user, after their stay, we contribute 50% of reward, 50% contributed by hotel, Max contribution by this project is $50 worth of ADA per user , this ensure minimum 200 active users of system. We shall submit detail report about this in final report and if there is any unspent amount, we will not claim it.
As ADA price can fluctuate during the project duration, if it drops, we shall get shortfall support from cloud10Hospitality. If we have spare budget due to increase in ADA price, we shall add some of functionalities from the phase 2 scope.
[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?
Cost is based on effort estimates for all members involved in the project. Average Cost of developer and relevent skills are taken.
Cost is based on effort estimates for all members involved in the project. Average Cost of developer and relevent skills are taken. There is $10,000 worth of marketing or say incentive budget included to increase user adoption.
As prototype is already ready, the cost is only incrementation to take this prototype to market and ensure it works in real life situation.
As this is a real use case and we have ready partner to validate requirements and trial the solution, this has much higher value for Cardano Ecosystem from Usecase and Adoption point of view.
