[IMPACT]

When I got to see Charles videos I also got hooked by the message and energy and especially by his life mission to create better systems for all. At my elderlyage, I saw many inspiring leaders and Charles is definitely one of them. This was my entry point into blockchain and Cardano. When I started to interact with the Catalyst community I found a place where my experience and creativity could support the ecosystem growth.

First I started with creating the hoskintoons.com NFT project, which was also recognized by Charles in one of his videos

and I am looking into using my expertise to promote Cardano in a unique way and also through migrating projects from Ethereum Caricature for migration The idea for this proposal is Caricature for migration, a weekly caricature (Caricature) that will show the advantages of the Cardano blockchain compared with Ethereum. This proposal will focus on a timeframe of 12 weeks and will therefore produce 12 caricatures. Subjects could include Gas fees, Carbon emission, community with a purpose and moer. Doing it in a creative way could have a huge impact, reach a greater audience and generate curiosity.

https://www.youtube.com/watch?v=Jbuoszz3w0g&t=56s

Why is it important? Many projects are stuck on EVM-based blockchains like Ethereum and are looking for an escape. Cardano can be faster and cheaper to use.

The goal of this proposal is to reach out to the Ethereum community in a creative way and show them the advantage to come on board.

What does success look like? Projects who were either planning to or did launch on an EVM-based blockchain deploy in the Cardano ecosystem and can do so easily.

By providing the information in a creative way, we will be able to reach out to larger audiences with the key message to drive migration of projects.

There are not any major challenges for the creation of the Caricatures.

One key challenge could be to set up the storyline, find key areas we want the Caricatuers to represent the strength of Cardano and the connecting line between each weekly caricature. This will be mitigated first by the vast experience of the proposers and second by having some community brainstorming sessions at SWARM post town hall.

All the interest from the Ethereum community need to be channelled to suitable “welcoming” channels. We will discuss this with the community at the after townhall meetup and come up with selected sources to share in our website, with the media brief as well once interest arise.

Another challenge we are considering is how to be able to generate revenue so the work could continue for a longer period of time. We will evaluate NFT models for it.

[FEASIBILITY]

The roadmap is straightforward

• Brainstorming session with the community re subjects (week one, and week 5)

• Preparation of list of media channels (wek 0-2)

• One Cartoon per week for 12 weeks

• Sharing on a weekly basis in multiple media channels

• Add a section of the great migration in our website (by week 3)

• We will evaluate in the process building NFT model for it (we are already collaborating with Cardanotrees <https://shlomocohen.com/show/apocalypsea>)

• KPIs& deliverables

• A list of media network

• 5 - 10 media & community channels to publish the Cartoons weekly

• Number of viewers is difficult to estimate, but we foresee to pass a million impressions overall 100s of sharing on social networks

Weekly Cartoon x 12 weeks x USD 500 = USD 6000

Marketing & PR USD 500 per month x 3 months = USD 1500

Communication with media, meetups, emails, website = USD 1000 per month x 3 months = USD 3000

Total budget USD 10500

Shlomo Cohen

Israeli-born Shlomo Cohen studied graphic design at Bezalel Academy of Arts and Design, displaying his works in 11 solo exhibitions in Israel and overseas, and participating in a large number of group exhibitions. Shlomo won the United Nations/RANAN LURIE Political Cartoon Award[s] and the Dosh Prize from the Tel-Aviv Municipality. Cohen is also a master diver: he photographs, maps and writes on diving websites worldwide.

<https://cartoonmovement.com/cartoonist/145?page=0>

<https://shlomocohen.com/show/cartoons>

Assaf Liran

BSc Computer Science Technion Israel

Owner of Chipim Software Developement LTD <https://chipim.com>

Owner of UP Hosting LTD <https://up.co.il>

Entrepreneur and online marketing specialist

<https://www.linkedin.com/in/assaf-liran/>

Shlomo and Assaf are getting more and more involved with the community.

Started with <https://hoskintoons.com/> NFT projects

Currently working on the Apocalypsea NFT projects in collaboration with Cardano4Climate.com and the successful Cardanotrees.com project <https://shlomocohen.com/show/apocalypsea>

Cardano4climate and Cardanotress will support the team and will facilitate connections and network as needed.

[AUDITABILITY]

This proposal is highly auditable for deliverables and KPIs

With weekly publishing of the caricatures it can generate:

#views on social media (eg twitter likes, RT, impressions, engagements, profile visits)

posts using the hashtag connected to the collection eg #caricatorada

A weekly Cartune will be shared in media

A final report and ppt will provided to the community

Reaching out to the Ethereum global community that will lead to 10s of interactions with Cardano inities and communities.

This is a new proposal