Detailed Plan
<u>Goals</u>
- Create a proactively updated, organized repository of events, news and information sources about all the projects, teams, DAOs and communities that comprise the Cardano ecosystem.
- Create a sustainably funded DAO dedicated to improving the communication flows and member participation rates of the Cardano ecosystem.
<u>Cardano Ecosystem Value</u>
Improved communication and participation leads to improved collaboration, community building and problem solving in the Cardano ecosystem.
<u>Action Plan Details</u>
The Communication & Outreach DAO is an example of how the DAO-NET smart contract template for DAOs can be used to quickly start up new DAOs to fund daily operational costs of projects and activities pertaining to a specific community, cause or of a specific type. These examples are to show specific use case on how the DAOs can be used to provide ongoing funding for solutions to any challenge fund problem, any Community Hub or any cause so that once the platform is deployed that others can start up their own DAOs with DAO-NET.
Operational funding for Communication & Outreach DAO activities will be assigned using the DAO-NET Treasury hourly funding disbursement that allows members to assign a portion of the Treasury to those DAOs or projects that they support. Details of the Treasury funding mechanism can be found in the DAO-NET proposal linked below and that same funding mechanism is used by Communication & Outreach DAO to allow members to allocate the DAO funds received to those projects or activities within Communication & Outreach DAO that the member supports based upon a proportional vote.
This proposal also includes the development of a Communication & Outreach platform that will facilitate the organization of the many disparate information sources through incentivized volunteers.
<u>Scalability</u>
The solution scales dependent upon the willingness of DAO-NET members to direct treasury funds to communications and outreach activities and the number of influencers willing to perform the work based upon the funds allocated. Additional funding sources like Project Catalyst or other DAOs might also be possible for specific projects.
<u>Market</u>
Membership is likely limited to existing influencers within the Cardano community. The services being offered are likely to be used by non-members and the estimated Cardano influencer market is conservatively estimated at 1000 people.
<u>Acquisition Plan</u>
Initial outreach via relevant Discord and Telegram forums however the roadmap includes the development of a social media campaign which should include recruitment of additional members to exponentially grow outreach.
<u>Skills Required</u>
Product Manager
- have a holistic understanding of the DAO-NET suite of proposals
- experienced in managing multidisciplinary teams in up to a dozen projects simultaneously
- ability to articulate and fluently translate between business and technical requirements
- able to manage large complex budgets
- experienced in hiring consultants and third party contract negotiations
Lead Developer
- Full stack developer experience
- Plutus development, especially algorithmic DAO smart contract primitive
- Define technical requirements
- Integrate multiple software components into a larger solution
Web Developer
- Dynamic and interactive website development
- Database skills
- Strong organizational skills
Community/Social Media Lead
- Highly engaged member of Cardano community and social media
- Active follower of Cardano community events, news and information
- Strong collaboration skills
<u>Team</u>
Product Manager: Dwayne Collard - 20 years+ IT Consultant, Solutions Analyst, IT Manager, Community Advisor <https://www.linkedin.com/in/dwayne-collard/>
Lead Developer: Jude Ben - 9 years+ Software Development , Plutus Smart Contract Development , Cloud and Infrastructure Engineer <https://www.linkedin.com/in/judeebene/>
Web Developer: Contractor to be determined.
Community/Social Media Lead: Contractor to be determined.
<u>Roadmap</u>
February 2022
- Prototype algorithmic DAO smart contract (only required if DAO Deployment Platform proposal not funded in which case cost is shared among funded DAO-NET proposals)
- Compile a list of events, news and information sources about all the projects, teams, DAOs and communities that comprise the Cardano ecosystem.
- Outreach to information providers.
March 2022
- Prototype Backend API
- Prototype Communication & Outreach platform
April 2022
- Web interface for voting development (only required if DAO Deployment Platform and Voting DApp proposals are not funded in which case cost is shared among funded DAO-NET proposals)
- Test Communication & Outreach platform
May 2022
- Third Party Smart Contract Audits
- Develop a social media outreach plan
June 2022
- Test algorithmic DAO smart contract on Testnet
- Launch social media campaign
July 2022
- Launch Communication & Outreach DAO (an instance of the algorithmic DAO smart contract) on Mainnet
- Launch Communication & Outreach platform
<u>Key Performance Indicators</u>
- Number of new members gained by projects, teams, DAOs, communities and events due to Communication & Outreach platform
- Number of proposals submitted by DAO-NET members
- Number of successfully funded proposals by DAO-NET members
- Number of DAO-NET members participating in the voting processes
<u>Success Definition</u>
3 months
- Prototype algorithmic DAO smart contract with voting interface created
- Identify at least 1000 unique projects, teams, DAOs, communities and events in the Cardano ecosystem to form the initial basis of the Communication & Outreach platform
6 months
- Communication & Outreach platform launched
- Communication & Outreach DAO launched
- At least 100 members join new projects, teams, DAOs, communities or events due to Communication & Outreach platform
- At least 10 DAO members in Communication & Outreach DAO
12 months
- At least 30 DAO members in Communication & Outreach DAO
- At least 10,000 members join new projects, teams, DAOs, communities or events due to Communication & Outreach platform
- Total funding, through DAO-NET, equivalent to at least 10,000 ADA received for the Communication & Outreach DAO
- At least 1 new Communication & Outreach DAO improvement proposal funded and implemented
<u>Budget</u>
Web Developer ($2000/month for 3 months): $6,000
Community/Social Media Lead ($2000/month for 3 months): $6,000
Hosting Services (1 year): $2,400
Product Manager ($500/month): $3,000
Algorithmic DAO Smart Contract*: $10,000
Total: $27,400
* Algorithmic DAO Smart Contract budget is for a very scaled down unaudited DAO solution, including hosting services, which is required to make this proposal deliverable in a stand-alone funding scenario however if the DAO Deployment Platform proposal is funded then this budget will be used to cover additional contractor expenses if required including for smart contract audits otherwise it will be added to the DAO Token / ADA reserve pool mentioned in the DAO Token Market proposal. If the DAO Deployment Platform is not funded however 4 other DAO-NET proposals are funded then the DAO Deployment Platform will be fully implemented with the combined funds of the 4 DAO-NET proposals.
<u>Future Funding</u>
Subject to legal review, DAO-NET intends to have a Bootstrap Funding contingency as further incentives to contractors, in which a small percentage of the DAO-NET Treasury can be set aside in a smart contract to retroactively fund contractors.
Proposals for additional enhancements to the DAO-NET ecosystem and new DAOs will be submitted in future Project Catalyst funding rounds.
If the CryptoFusion Funder proposal is funded then DAO-NET is expected to be self-funding when launched on the mainnet including the ability to fund other DAO proposals.
<u>IP</u>
All intellectual property is intended to be freely shared with the world so that any insights can be duplicated in other experiments to rapidly advance decentralized governance therefore:
All software developed as part of this proposal will be Open Source under Apache License, version 2.0
All documentation will be licensed under the Creative Commons Attribution 4.0 International Public License
<u>Challenges/Risks</u>
1 ) Likely regulations hostile to DAOs and decentralized blockchain applications
- Factions within the global elite publicly seek to thwart decentralization, as seen in recent and proposed legislation that is overtly hostile to decentralized blockchain ecosystems
- Most likely lawfare attacks against DAOs will be tax evasion and know your client requirements to comply with anti-money laundering and anti-terrorist financing regulations
- Typical member managed DAOs use a herd defense strategy in which there are so many anonymous members that individuals feel safe that they will not be identified and targeted however these DAOs normally have identifiable influential members managing some aspects of the DAO
- Traditional law enforcement strategy against herd defenses is to identify the prominent members of an organization and make an example of them through prosecution to deter the rest
- The dominant legal position is that DAOs are considered general partnerships, exposing members to personal liability for any of the DAO's actions and obligations
- Therefore there is a significant risk that prominent members of many successful DAOs will be subject to legal prosecution in the foreseeable future
Risk Mitigations
- DAO-NET to attain DAO Limited Liability Company status under Wyoming law. If funding for the DAO-NET proposal is not approved then contingent funding strategies are available including reapplying under Project Catalyst Fund 8, using standalone DAO smart contract funds in the event multiple proposals are funded and offsetting labor costs using a retroactive payment plan from the DAO-NET Treasury to free sufficient capital to complete DAO LLC filing.
- DAO-NET to use a totally algorithmic solution to reduce the number of identifiable influential members as much as possible
- All DAO-NET software developed will be open source allowing others to replicate and expand upon the decentralized solution in the wort case scenario of DAO-NET being legally disbanded
2 ) Bias by some Community Advisors and Voters against large solutions being divided into multiple proposals
- Current Project Catalyst funding process has a known limitation in which large proposals are unlikely to be funded unless the proposal is ranked number 1 in voting
- A solution to this limitation is to break a large proposal into smaller proposals funded under multiple challenges however some members view this as gaming the system or argue that large proposals should be funded by incremental funding in multiple funding rounds so that funding can be based upon achieving milestones
- This negative view of parallel funding is slowing innovation and making it more likely that projects are not completed due to lack of later funding regardless of success in achieving milestones up to that point
- Project Catalyst process already has auditing requirements for achieving milestones before funds are released which would apply to each proposal individually so that line of argument is not really valid
- Another known limitation of the Project Catalyst funding process is that there are insufficient funds to pay competitive living wages for labor costs in developed countries which results in jobs being shipped overseas to developing countries or requires workers to take on multiple gigs simultaneously however this wage gap can be addressed using the multiple proposal approach
Risk Mitigations
- This proposal seeks to change the discussion from whether or not multiple proposal solutions are a valid approach, to what are the proposal elements and challenges that need to be addressed in multiple proposal solutions
- As an experienced Community Advisor, with industry experience in the writing and assessing of proposals, this proposer has included all the elements required in the CA guide plus contingencies for the various funding scenarios like a single proposal being funded up to all the proposals being funded with the intention that CAs objecting to the idea of multiple proposals will provide feedback on what elements or concerns are not being addressed from their perspective so that future solutions will be more complete
- With the exception of the Product Manager and Lead Developer, who are required to participate in every proposal for integration purposes and have manageable workloads, no contractor will be involved in multiple proposals to prevent resource contention as being a reason to doubt feasibility of the solution overall
3 ) Recruitment of contractors required
- While the core integration team is filled, several specific proposal roles remain to be filled
Risk Mitigations
- Skill requirements have been clearly defined
- Labor budgets in the proposal are competitive with similar Project Catalyst proposals, with contingencies for higher wages if required including using standalone DAO smart contract funds in the event multiple proposals are funded or offsetting labor costs using a retroactive payment plan from the DAO-NET Treasury
- A number of Cardano experienced consulting firms have been identified that offer development services
<u>Related Links</u>
DAO Net Proposal: <https://cardano.ideascale.com/a/dtd/DAO-Net/380999-48088>
CryptoFusion Funder Proposal: <https://cardano.ideascale.com/a/dtd/CryptoFusion-Funder-DAO-Net/381146-48088>
