Detailed Plan

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<u>Summary for Community Advisors:</u>

1) Our Proposal in a Nutshell: Until recently, innovation management in established industrial companies has classified DLT/Blockchain technology as a pre-mature hype (see Gartner-Hype-Curve June 2021). Now this is rapidly changing. While early pioneers were experimenting mainly with permissioned blockchains, the lessons learned are clearly pointing towards complementing this with applying public permissionless solutions. This opens a multitude of opportunities for Cardano. Industrial applications can benefit from Cardano's scientific foundation, security by design and strict validation/certification approach. In spite of this, there are still substantial hurdles when approaching opportunities in supply-chain and manufacturing. These hurdles need to be clearly understood for avoiding unpleasant surprises along the road of implementation. With this proposal we are utilizing the manufacturing-industry competences within our team for performing a thorough analysis of opportunities in this market segment. The findings of this work will be used in our DLT360 Risk & Opportunity Radar and for creating industry-specific Consulting Artifacts (like e.g. Implementation Blueprints and modular Industry Presentation Frameworks). Based on a global research-template, we run an explicit deep-dive analysis if the manufacturing industry in the large German speaking area.

2) Impact: This proposal will contribute to capturing the very specific DLT/Blockchain Risks & Opportunities within the manufacturing industry in the German-speaking areas. The findings will become an important part of the DLT360 Risk & Opportunity Radar, where this information is brought into an easy-to-understand context. From this holistic Risk & Opportunity perspective, important products and services like Implementation Blueprints and Consulting Artifacts can be designed. It is essential that such approaches are done from an inter-disciplinary perspective (and not just technically). The resulting Blueprints and Artifacts (not part of this proposal, but enabled by this proposal) will help Cardano Catalyst proposers and can also become important elements for establishing collaboration with professional consulting companies. For more details please refer to our WEB-Site and/or to our Business Model Canvas section below.

3) Feasibility: This proposal is part of a bigger picture. Our DLT360 team has started its journey right after being funded in fund 6 with one of our major services: The DLT360 Risk and Opportunity Radar. Based on this initial funding, we have implemented a small operational core-team. We are now growing an extended team of inter-disciplinary domain-experts from the Catalyst community, industry and academia for adding knowledge and resources on demand. Our team has also access to excellent manufacturing industry knowhow and to a large global network within this domain (For more details please refer to our WEB-Site and/or to our Business Model Canvas section below).

4) Audibility: Our Business Model Canvas section outlined below contains major activities, milestones, deliverables, roadmap and costs. Due to various projects being interlinked and due to the overall complexity of proper planning and tracking, we do this in our DLT360 - MIRO environment. We offer on-demand visits to these MIRO boards for deeper-going discussions during the assessment phase. Due to already running a fund 6-funded project, we are part of the Catalyst Coordinator Process and acquainted with the relevant reporting processes.

Please note: We are applying a best-practice Business Model Canvas approach. We have added tags to our details below, hoping that the Catalyst-funded 'The Great Filter' application will be able to identifying the required sections in our text.

<u>Business Model Canvas - Section containing further details</u>(Our Canvas is maintained in DLT360 MIRO environment, access upon request)

Our DLT360 team has started its journey after being funded in fund 6 for one of our major services: The DLT360 Risk and Opportunity Radar. Fund 6 is about establishing this foundational framework for professional risk (and opportunity) management. With this new fund 7 proposal, we are deepening this understanding in a very specific segment by utilizing the knowledge within our teams and networks. This allows us to create a detailed overview on DLT/Blockchain risks & opportunities within the German manufacturing industry. Points 1 to 5 of our Business Model Canvas are explaining this bigger picture, while points 6 to 9 and the listed activities, milestones, deliverables, roadmap and costs are kept very specific to this project.

1) Customer Segments / Target Groups

• Primary Clients: CARDANO Community, proposers, projects targeting manufacturing industry
• Secondary Clients: Consulting partners, DLT-relevant public, selected high-quality YouTube channels, universities, regulatory bodies, industry clients

2) Value Proposition

Dependent of the above listed customer-segments, we see our value proposition as following (more details in MIRO):

• Use the findings for creating practical and hands-on Implementation Blueprints and Consulting Artifacts
• Feeding back additionally gained knowledge to our DLT360 Risk and Opportunity Radar

3) Distribution Channels

Depending on customer-segment and corresponding value-proposition, the following delivery channels will be used:

• Becoming part of a Implementation Blueprints and Consulting Artifacts
• Integrated into quarterly reporting based on the DLT360 Risk & Opportunity Radar

4) Customer Relationship

This project requires a substantial one-time-effort. After this initial effort and the related initial funding, this will become part of our overall DLT360 activities. For these overall activities we are aiming for stable service and consulting agreements with the Cardano community and outside Cardano clients (see also our related Fund 8 Challenge Setting proposal).

5) Revenue Structure

This project must be seen in the context of our overall DLT360 revenue stream planning. During this early stage of our DLT360 startup, we are fully focusing on servicing the Cardano Community. This project will provide additional business opportunities and will open up collaboration opportunities with related consulting entities. For the overall startup of DLT360, we are applying a careful 'Lean Startup' approach. This means that we will plan, check and iteratively adjust our Business Model according to our learnings, documented in our MIRO environment. This project will potentially bring us substantial revenue streams also from cooperating with consulting firms, who can apply our BLUEPRINTS in their e.g. industry-oriented customer projects.

6) Key Activities

This project requires the following specific key-activities

• Designing the research approach in interaction with domain experts from industry and academia.
• Domain-expert validation of the research-concept
• Performing the basic inter-disciplinary research
• Analyzing and bringing the findings into the Risk & Opportunity Radar framework and create related reports
• Quality checking & releasing of results, documents and reporting by senior domain experts
• Integrating this into the quarterly live-reporting format of the DLT360 Risk & Opportunity Radar

7) Key Resources

DLT360 is built by a small core-team and a flexible team of highly renowned domain experts as well as a scalable network of contributors from the Cardano community, from academia and from industry. For this specific project we will need the following key resources

• Overall lead and representation (handled by Heinz Gassner)
• Project Management: Coordination of execution, collaborating within our team and with external teams & network members
• Back-office work, editing of Risk & Opportunity Radar information objects
• Inter-disciplinary researchers and application team: (mainly alumni and active students)
• Domain Experts: Various, inter-disciplinary renowned domain experts, please see the current status on our website

For an always up-to-date-info about our team, please consult our WEB-Site:

• Heinz Gassner, Malta, with more than 30 years of industry-leadership experience <http://linkedin.com/in/heinz-gassner-9540a241>
• Jonas Weinberger, Brussels, Student and assistant at the Brussels School of Governance: <http://linkedin.com/in/jonas-weinberger-0b14801ba>
• Backoffice resource to be defined
• Dr. Joshua Ellul acting as Senior Academic Advisor, Director of DLT Center at University of Malta: <http://linkedin.com/in/joshuaellul>
• Additional German senior industry domain experts (for always latest updates see our WEB-Site)

8) Key Partners

Our explicit goal is to integrate renowned industry experts into this project. Please find them always up-to-date on our WEB-Site.

9) Cost Structure

By networking with universities, active students and alumni, we are approaching our projects in a very cost-conscious way. Based on our listed key-activities and key-resources, we plan with the following costs (please note that we are in progress of setting up a formal company body and need to follow the strict European tax regulations):

• Project Management (10 hours for USD 50/h = USD 500)
• Backoffice work (25 hours for USD 20/h = USD 500)
• Research: Major parts handled in form of student-internship arrangement (USD 1.000)
• Analysis, collaboration, integration with Risk & Opportunity Radar, resulting reports (70 hours for USD 50/h = USD 3.500)
• Quality checking by domain experts (10 hours for USD 100/h = USD 1.000)
• Final reporting support by senior domain experts, including pre and after-work (5 hours for USD 200/h = USD 1.000)

Roadmap, Milestones and Deliverables

Roadmap, milestones and deliverables are linked with the progress of our DLT360 Risk & Opportunity Radar implementation (basic setup funded by fund6). Please find below the major activities and milestones for this project. Due to the linkage with other activities of the DLT3690 Risk & Opportunity Radar and the lack of a graphics-integration in IDEAscale, all details are maintained in our MIRO environment. The plan below is just an orientational overview-listing:

• JAN 2022 Getting started, project formation
• FEB, MAR 2022. Phase 1 of basic content retrieval, focus on quick-win overview, coordination with other projects
• MAR 2022 Phase 1 Risk & Opportunity Radar integration, quality checking
• 3-Months MILESTONE / Deliverable: Part of Risk & Opportunity Radar - MVP reporting (draft version)
• APR-JUN 2022 Phase 2, deepening of content
• MAY-JUN 2022. Phase 2 Risk & Opportunity Radar integration, quality checking
• 6-Months MILESTONE / Deliverable: Part of Risk & Opportunity Radar - MVP reporting (final version)
• 12-Months Success: We see this as integral part of our quarterly DLT360 reporting to the community

KPI Progress and Success Measurement

In order to jump on the running DLT 360 Risk & Opportunity Radar train, we will introduce 2 iterations of our project. Iteration 1 will focus on very quick wins and get this application portfolio analysis already into our March 2022 presentation milestone (was set as part of our fund 6 project). This will of course be rather rudimentary content, but will allow us to learn and consider feedback before going into the second iteration.

Iteration 1 from JAN to MAR 2022

• KPI 1: Content & collaborations & experts in place (0-100%)
• KPI 2: Quality checks for contents packages, integration, reporting (0-100%)
• KPI 3: Radar-tool and reporting integration progress (0-100%)
• KPI 4: Presentation feedback NPS (1-10)

Iteration 2 from APR to JUN 2022

• KPI 1: Content & collaborations & experts in place (0-100%)
• KPI 2: Quality checks for contents packages, integration, reporting (0-100%)
• KPI 3: Radar-tool and reporting integration progress (0-100%)
• KPI 4: Presentation feedback NPS (1-10)