Detailed Plan
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<u>Glossary</u>
[Cooperativa] is understood as a decentralized model where membership is open and voluntary; control is executed by P2P democratic processes; benefits are shared through income, participation; education, autonomy and independence; balancing the power of members for a strong commitment taken towards the community.
[Local] means a territory composed of both digital and physical resources where nearby people interact according to specific needs and expectations that cannot be reduced to a global framework. Physical spaces are shared by multiple people identified by different communities.
[Cooperativa Local] was founded as a collaborative intention to serve various creative and entrepreneurial communities in Chile, Latin America and beyond; through a Hub website for Local NFTs, as well as P2P educational phygital instances that support the local adoption of various uses for NFTs and DAO.
[DAOOH] is an acronym we academically propose for "Decentralized and Autonomous Organizations through Out-of-Home digital displays". A year from now, into Cardano's era of Basho (scaling) and together with you (other F6 projects).. Cooperativa Local will integrate DAO capability to both its website for minting diverse local NFTs and its OOH infrastructure: 50 recycled digital displays, installed by local communities at public spaces of Chile… Through which they will be able to broadcast their multiple NFT contents and uses; empowering local people by enhancing their access to Cardano, expression, commerce, education and coordination towards the local common good.
<u>Our first invitation to Cardano Community and every F6 project</u>:
The following 4th of September, you are formally invited to participate on Chile's first public NFT & DAOOH event, where Cooperativa Local will be leading educative activities to lead the adoption of NFT contents and uses; as well as broadcasting local NFTs to the public.
<u>Update</u>: we hosted 120 guests; 100 of which participated passively on our intervention, while 40 did it actively (by interacting with the UX or asking questions. By the end, 20 registered as collaborators of Cooperativa Local and will be available for leading activation efforts on their localities. 10 already created their first NFTs. Have a look at these and the whole live experience on our (alpha) website https://cooperativalocal.org/
Send us a message if you'd be interested to participate on further events; to share (or test) your proposal with chilean citizens!
<u>Problem</u>
Nowadays, NFTs are being validated in global markets. In Cardano's Blockchains they are more accessible than Ethereum's, however, the adoption of everyday applications face -at least- the same exposition and advertising barriers as other traditional contents. Moreover, NFT and Blockchain technologies requiere knowledgeof concepts, interfaces, cryptocurrencies and uses that can be specific for each individual.
Because of this, the learning curves are particularly steep in Chile and Latin America, resulting in a very slow adoption in the Region. We calculate that less than 200 chileans have minted NFTs.
In terms of advertising costs for chileans; here, 75% of small and medium businesses depend on the local influx of customers; their target audience. However, only 17% can afford digital or outdoor advertising (OOH); this means that more than 80% close before functioning 3 years. Yearly losses exceed $500 million dollars.
The reason for the high cost of promoting in a locality is that advertising markets are overly-concentrated by corporations and social networks (73% portion) that do not mind whether who pays its advertising service is an international company (non-local) or a small self-managed local initiative; advertising and exposition market prices are unattainable for the vast majority of world's society.
This dynamic affects in an even worse manner local initiatives that do have a proven positive impact on the quality of life of communities and their people, such as artistic, cultural, health, recreational, educational, democratic, etc. Thus, losses are difficult to quantify and invaluable in terms of access to a better quality of life provided by diverse local initiatives.
<u>Solution</u>
Our model recognizes that within each locality there are different issues and inspirations, which NFTs can serve in different appropriate ways. These differences do not only exist within each locality, but also between different localities. In the same way, each particular use for NFTs implies distinguible activation strategies at each location.
Taking into consideration that an important part of the learning curve lies in the difficulty to conceptualize the technology and its daily applications; the education and visualization of practical uses is a vital part of the average citizen adoption process.
Thus; altogether we will:
(A) Frequently execute physical and digital participative events; where -in coordination with local collectives throughout Chile- educating about NFT uses and hows; activating our country from within its localities.
(B) Launch a Hub website for Local NFTs where people can promote their NFTs -already published on diverse NFT infrastructures, such as Cardano's- and learn about more of its uses. Letting users to sort the NFTs by territory and community, as well as an interactive map of the territory that displays NFTs, activators, creators, collectors, communities and businesses.
Them, altogether, will share participative functionalities such as voting initiatives and commenting: enabling a more meaningful development of the local NFT ecosystems and wider variety of inspirations around which to co-create collectively; initiating DAO community-testing. Alpha version: <https://cooperativalocal.org/>
(C) Broadcast these NFT contents (and uses) to physical localities in which we coordinate educative events. These instances will progressively be executed at emblematic physical public venues, where we aim to install permanent digital displays (OOH) for exclusive NFT contents from the Local people, businesses, communities and creators. It has been demonstrated that common spaces such as the main streets serve identity purposes that are broader than 'art'; thus, uses of NFT will sprout intensively in these local-focused contexts where NFTs are tangible and eloquent to the surrounding identities and contingency. Promoting regeneration, tourism and well being that could be valuable for citizens and authorities.
The installation of OOH will start with the use of recycled TVs and monitors and will also serve as educational and activation totems for local uses of NFTs and ADA; while also promoting the other F6 proposals under developing. Yes, we are together on this.
(D) Provide collaboration, testing, activation and consultancy services to NFT projects and companies willing to learn from the chilean market; which can be interpreted as representative to the rest of Latin America and countries with slow adoption of ADA, NFT and Blockchain.
<u>Funding and expenses</u>: Our Cooperative model let us to collaborate and gain multiple high-qualified capabilities for our roadmap, in low-cost fashion. The $14.000 F6 funds we are requesting will only be used -over 9 months- to:
(1) Support the coordination and execution of 88 physical -and digital- activities at chilean localities, which will emancipate Cardano and NFT knowledge of use. As well as the installing costs for our OOH (88 recycled TVs) infrastructure.
(2) Pay certified guidance for our team of developers into the path of gaining the following blockchain capabilities: IPFS, NFT (minting and listing) and DAO (specifically: community governance and democratic curation of contents to broadcast through our DAOOH displays at public spaces).
(3) $500 per each one of the 9 months, to insure the project stability, liable to unexpected situations of urgency.
Funding needed for further developments and capabilities will be raised from our service earnings and local co-funding, both from individuals, communities and local governments (without rights)
<u>Roadmap</u>
<u>First Phase (September - December, 2021)</u>: $ 3.500
We publicly launched our website on September 4th: a digital infrastructure where chileans -sorted by locality and community- are be able to collaborate, learn, promote their NFTs and gain tools to become an activator for their surrounding peers and territory.
In that day -as in the following 3 months- Cooperativa Local lead (together with cultural and entrepreneurial communities of Chile) a physical-digital event to promote the knowledge, minting and uses of NFTs.. what may be the first public NFT broadcast at Chile.
On these first 3 months, the 4 major cities of Chile will welcome 8 physical events and 16 online activities; aiming to achieve 150 direct activations (users who mint an NFT on ADA) and 100 P2P (guided by their peers members of Cooperativa Local, using educative resources we will publicly share). On each of the 8 corporeal activities, the NFT contents will be broadcasted using OOH.
By the time we accomplish this period, Cooperativa Local website will be already displaying 300 NFTs minted exclusively on Chile, using diverse providers such as www.artano.io (when it's publicly launched) or hicetnunc.xyz. Both of these would be chosen because of their low fees.
Also, we aim to collaborate with at least 3 F6 projects in testing and activation campaigns. This way, we will continue developing a standard methodology to provide adoption-services for other NFT projects, that would be paid in the future.
<u>Second Phase (January - April, 2022)</u>: $5,500 + Local Government Funding I
Having defined -on the latter phase- the foundations for our 'Activation strategy for Local NFT uses and contents' (capable of adapting to different territorial needs and collectives), in the next following 3 months we will target to replicate activities in each one of the 16 Regional capitals of Chile. Reaching 500 direct activations and 500 P2P.
For this phase, broadcastings of NFTs uses and contents will continue to happen to the different events. At least 8 will be in public spaces and 4 become permanently installed. The latter will require we to gain a new functionality on our website, where participants would be able to vote which contents they prefer to promote publicly to these places; in real time. This will serve as a test for practical uses of DAO functionalities in public chilean territory: DAOOH.
By the time we accomplish this period, Cooperativa Local website will be already displaying 1.000 NFTs minted exclusively on chilean localities.
At the end of this second phase, we aim to hit the milestone of having provided services (testing, consulting and activation campaigns) to 5 projects developing on this Catalyst F6; ending up with our first paid consultancy, testing and activation service for an NFT business willing to execute successful activation campaigns on Chile or other similar countries, such as Latin America.
<u>Third Phase (May - August, 2022)</u>: $5.000 + Our Services Income+ Local Government Funding II
For this phase; we expect to accelerate our activation rate, as the local NFT ecosystem would have been already enhancedenough to concentrate on the P2P activation campaigns.
Thus, we will lead local physical-digital events -coordinated with collectives from these localities- on the least adopting regions of Chile. In sum, 32 events would have occurred and 88 public spaces will celebrate their first permanent OOH installation for local promotion and adoption of NFTs contents and uses. We appeal to have reached 1.000 direct activations, 3,000 P2P andpromote at least 2.000 chilean NFTs in our website Hub.
Cooperativa Local would need to provide paid consultancy and activation services to 3 NFT companies, and to attain the final milestone of the third phase, will publicly launch our Cooperative NFT model at another Latin American country; ideally, the one with the least developed NFT ecosystem: experience that will enhance a path towards Africa as a potential region of great impact.
<u>Fourth Fase (September +, 2022)</u>: Our Service Incomes + Local Government Funding III
A year into the path of Cooperativa Local: activated users, collectives, businesses and the Cardano/F6 Community -from Chile and the other recently-activated Latin American countries- will altogether celebrate the launch of a NFT Marketplace for Local minting, uses and contents.
The platform will allow that NFT contents and its discovery is differentiated by locality, community and type of user: either it is a person, a collective, a NFT company or a local participative initiative.
The latter infrastructure would require DAO and NFT-Social Tokenization, through which locals will be able to valuate the contents; dynamic that will organically define which NFTs should be broadcasted to the public spaces of each activated locality.This DAOOOH milestone will allow Cooperativa Local to offer a broader democratization of the development process of any locality.
The possibilities after gaining the infrastructure cited could also serve to provide wellbeing phygital platforming for communities that share public and private spaces such as parks, institutions, avenues, touristic places, public transport, cultural centers, stadium, schools, neighbourhoods.. possibilities that would be greatly valued for them and the public and private authorities that control those spaces, but that find themselves on a need to regenerate their relationship with their fellow citizens in meaningful ways.
These new NFT opportunities will animate the global paradigm of which contents people use NFTs for, evolving from 'art' to social interaction, coordination and expression in general: opening a path for migrating Massive Social Media Corporations.
The path of Cooperativa Local aims to empower anywhere communities and everyday citizens while emancipating -together with Cardano- the democratization of societies' expression and collectively chosen paths to approach past, present and future.
We are a growing Cooperative, already collaborating with 30+ locals collectives and individuals; desiring to join forces with every F6 Team!
<u>Gon</u>: Blockchain and Cooperative Businesses. Emurgo student. Delivery app COO. Investigator and Artivist @ DAO, dMedia and Smart Cities: <https://www.linkedin.com/in/gonzalocamps/> or <https://gon369.xyz/>
<u>Martina</u>: Web developer. Business Design Thinking, Innovation and Scaling. Consultant: <https://www.linkedin.com/in/martina-gonz%C3%A1lez-mar%C3%ADn-131063174/>
<u>Masaccio</u>: Cultural and Community Management. Writer. Editor: https://www.instagram.com/juandini_lb/
<u>Sonia</u>: Filmmaker. Activist. 20+ years of experience and networking within the chilean cultural scene: <https://cl.linkedin.com/in/sonia-marotta-27399421> or @ainosattoram
<u>Cooperativa Local will be helpful for each one of the proposals of this F6 NFT Challenge, while also for:</u>
- Cardano's Basho era of scaling: <https://roadmap.cardano.org/en/basho/>
- F6: Scale-UP Cardano's Community Hubs
- F6: dApps & Integrations
- F6: Partnerships for Global Adoption
Gratitude to all the people who have decided to get involved and participate in the locality without borders that represents Cooperativa Local, and also to the community of Cardano, Project Catalyst and, in particular, this F6.Let's work together!