Detailed Plan

What Success Looks Like

SoHo Exchanges is a marketplace and thriving community where collectors buy and resell limited edition physical assets.

This makes SoHo Ex synonymous with physical collectibles, and Cardano synonymous with real world value.

Roadmap -

1 Month Milestone

Community launch, coinciding with Cardano Smart Contract debut

3 Months - Marketplace Launch for Collectors

Soft launch featuring curated, authenticated collectibles

500 community members

6 Months - Marketplace Opens for Sellers

Enable minting of physical assets from the community

1:1 authentication

12 Months - Expansion

Chinese Language Support

Brand partnerships

About the Team:

We are a team of footwear designers, UX designers, and crypto creators. We have a deep background from lining up for shoe drops in downtown New York and grew our passion to design shoes for brands like Nike, and luxury activewear brands.

We want to bring the same sense of anticipation for the next shoe drop or reselling rare shoes at conventions to Cardano community.

How It Impacts the Challenge Metrics

Serves as an onramp for Cardano adoption, growing user base,

Creating staying power via physically backed assets, proving and increasing $ADA's value

Budget:

Smart Contract Engineering - Purchase Feature Set - $75/hr - full-time over 3 months = $9,000

Smart Contract Engineering - Minting Feature Set - $75/hr - full-time over 6 months = $18,000

Web Engineering - Marketplace $50/hr * 6 months = $12,000

UX Design = $35/hr * 4 months = $5,600

Marketing $25/hr *half-time over 12 months = $6,000

Community Management $20/hr * half-time over 12 months = $4800

Product Curation $20/hr * 6 months = $4800

Requested Funds = $60,200

Requested funds in USD *

<https://docs.google.com/presentation/d/1o60LA1av-1URLvJybCU4w1zYGJdz2oNzs-mjndHKvNs/edit?usp=sharing>