Film + Media (FAM) creatives unite!
Campaign Brief
Creatives, writers, artists, filmmakers, photographers +more, collaborating equitably, can enrich the ecosystem with their cultural diversity.
Cardano has a strong YouTube community, but obviously YouTube is not everything and it's not received well in many perspectives.
We need a bridge between YouTube, the traditional media, TV and film.
We need to communicate a clear message towards media.
It's crucial to create educational and inspiring content which the national media and TV stations would gladly use in their daily programmes.
In this early stage, the cooperation between YouTubers and TV & Film professionals is not only welcomed, it's needed.
Creating a specific challenge for this should open the gates for both education and inspiration.
The Film and Media (FAM) Challenge aims to boost knowledge and adoption of Cardano for global audiences by enabling:
a challenge platform for the facilitation of professionals and creatives to connect, collaborate and coordinate
the launch of projects that spotlight the multitude of stories within the Cardano ecosystem
multimedia projects that illustrate how Cardano's blockchain is the 'green blockchain' solution in a world that needs solutions to the climate emergency
A dedicated challenge category for this creative group to platform their catalysing ideas has been absent thus far.
This has led to potentially impactful projects struggling to find their place in Challenge categories that are not quite the 'right fit'.
The FAM challenge category can unlock a flow of submission of ideas and proposals that bring about high quality, educational and inspirational multi-lingual multi-media content.
Content that helps build bridges within the Cardano ecosystem and across multi sectoral ecosystems, globally.
So FAM creatives, in all corners of the world, step up.
You are the ones we have been waiting for.
Why is it important?
A challenge category for creatives has been absent so far. Diversity + human creativity in the arts can enrich the Cardano ecosystem + more
What does success look like?
Teams collaborating equitably to produce inclusive, high quality multimedia content + platforms = increase knowledge + adoption of Cardano
Key Metrics to measure
As a measure of the health of the ecosystem:
- of multimedia projects
- of multimedia platforms
- of multilingual teams
- of decentralised film crews
- of decentralised news teams
- of decentralised content creation teams
- of decentralised multimedia projects sharing resources (eg RAW footage) to avoid unnecessary costs and CO2 emissions from travelling to shoot footage on site
Cardano-centric YouTube-style site
Solution: Establish a 6-month pilot ADA-specific fact-based news & info video website. Showcase unbiased MSM and crowd-sourced info to educate newbies
Cardano Annual Market Report
Solution: Make a market report with professional methodology, implement results in multi-channel communication, especially publish in local mediums.
Cadano UNE Brazil Branded Marketing
Solution: Is the creation of street actions for the generation of branded content along with information about the blockchain
Blockchain Class by adatruth.com
Solution: Professional educational series attract proposers, advisors + voters to learn about Cardano + Catalyst, increasing meaningful participation.
Auditability through film and media
Solution: Create a template through Wada media networks to follow proposers FULL journey from idea creation to full implementation post funding.
Animated Explainers for the world
Solution: A series of 5 two-minute animated videos, which will tell Cardano story in multiple languages, from what it is, to how to thrive.
A Film of Cardano Mission in Africa
Solution: Create a film that sparks interest in people outside of Cardano's circle of influence while inspiring them to align with the mission.
ADAO Education & Marketing Content
Solution: Build a library of educational and marketing DAO content.
ADA funded STEM themed indie film
Solution: Produce a low budget Asian STEM indie film with some crypto to counter crypto/Cardano FUD, and release it as an online video.