#G4L Gaming Expo-Festival 2022 GSA

Detailed Plan

Date: 11 to 13 February 2022 (Friday to Sunday)

Location:

Messe Düsseldorf
Successive scaling: start with Hall 14, then Hall 13, then other halls (more on scaling below)

Positioning:

Expo-Festival DACH (plus BeNeLux); wild, colorful & loud; celebrating games and life;
No separation between AAA, Indie, Onliner, F2P, Mobile, etc.
Curated placement for maximum discovery experience;
February for maximum distance to Gamescom: 6 months after the last and 6 months until the next Gamescom

Visitor forecast/scaling:

Planning as of now with 15,000 with current hygiene requirements; scaling upwards in several stages if requirements are dropped by February (which is to be assumed) to up to 45,000 visitors through successive occupancy of more halls.

Online dimension:

There will be a produced stream from the festival, where we will broadcast the stage program
Interviews with exhibitors, trailers and, coverage live from the festival
Twitch has signaled to be open for a front-page placement

Marketing / Media:

Performance marketing by a renowned agency
Two Pi Team for community building and management
Media partnership with Computec (pcgames.de and buffed.de)

Program:

Exhibition of AAA publishers,
140+ indies (largest indie showcase in Germany),
retro gaming; focus on playing, trying out, and discovering new things as well as the chance for publishers to meet with their communities
stage program that all exhibitors can fill with the content slot by slot (the idea behind this): The industry shares a common stage - similar to what Keighley does)
cosplayers and merchandisers to round things off.

Award ceremony in cooperation with Stiftung Digitale Spielkultur: jury decision for indie titles; best-of-show for everything shown (regardless of whether indie or AAA) as the audience award

Pricing to establish extra competitiveness:

pure stand space for exhibitors who want their own stand construction: 129,- Euro net per sqm plus ancillary stand costs
pre-configured booths (3m wide x 2m deep): from 1.999,- Euro net plus optional upgrades (e.g. sales permit)
Indies from 99,- Euro net (small package, 139,- Euro net large package)

Admission from 18, but no restrictions on stand construction or trailer material to be shown at the stands.

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RED POTION STUDIOS WILL PRESENT ANY GAME PROJECT ONSIDE

Current Projects presented:

- AdaQuest: https://ada-quest.com/

- Flooftopia: https://flooftopia.org/

Please get in touch with me if you like to be represented with your game project at the #G4L Gaming Expo-Festival 2022: [email protected]

Further projects will ADD the possibility to create a greater GIG!!!

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bookmarked!

Detailed Plan

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