New Member Onboarding
Campaign Brief
The growth of Project Catalyst depends on meaningful participation from proposers, advisors, mentors and voters who are both eager and capable to fulfill their roles and understand their responsibilities.
Guiding questions
- How might we convert passive ADA holders into active Catalyst members?
- How might we increase awareness of Project Catalyst as the most active open innovation platform?
- How might we increase more meaningful participation from challenge teams, proposers, advisors, mentors and voters? What kind of additional roles are needed?
- How might we encourange new members to utillize the tools and services availalbe for onboarding?
- How might we improve the use of existing text, video and audio materials?
Why is it important?
The success of Catalyst depends on the availability of quality challenge teams, proposers, advisors, mentors and voters.
What does success look like?
A well-oiled open innovation platform where people fulfill roles that are meaningful for them and that contribute to shared success.
Key Metrics to measure
The metrics can be divided to two sections. General onboarding refers to bringing people in and converting them from mere lurkers to voters and potential proposers. Innovation process metrics refer to the quantity and quality of proposals and activity around them.
General onboarding:
- Weekly sign ups to Cardano Ideascale
- Townhall attendance
- Catalyst School session attendance
- Swarm session attendance
- Applications to leadership positions (e.g. Circle)
Innovation process:
- Number of referrers
- Reduction in the number of unready proposals
- Growtn in the number of 4-5 star proposals
- Growth in the number of Community Advisors and Veteran Community Advisors
- Percentage of proposals with Excellent assessments
- Growth in the number of voters
- Growth in total number of votes given
Visualized Cardano Structure
Solution: Create a clear VISUAL map of the ecosystem with less words but hyperlinked for detail. Use a contest to find the best visualization.
The Impact Onboarding
Solution: Build an onboarding model through an active catalyst community to welcome, connect, and support onboarding newcomers
The Catalyst School Fund9 Operation
Solution: Catalyst School, a place to enhance the impact of Catalyst as a whole by improving the contribution of all its different players and roles.
Project Catalyst Onboarding Hub
Solution: Launch a community hub to onboard and educate new members to the Project Catalyst ecosystem.
Organised Linkedin of professionals
Solution: Coordinated promotion of project catalyst through professional channels can bring more professionals on board to support development
Onboard New Eastern African Members
Solution: We need to build quality challenge teams, proposers, advisors, mentors and voters recruited to perform from East Africca
Onboarding Under-represented Youth
Solution: Empower youth with structured pathways to engage within the Cardano community, find a role + shape the future as a leader of positive impact
Onboarding through events
Solution: We will run monthly impact-related thematic events to attract and onboard newcomers and build stronger community engagement.
On-boarding French Developers
Solution: – Create a streamlined and more accessible version of all tree courses in French giving access to a wide francophone audience.
Onboarding East Asia Today
Solution: Setup a translation pipeline to translate Catalyst documents & proposals to various languages in East Asia as accurately as possible.
Onboard Impact Driven Businesses
Solution: Creating a space for impact-focused businesses to join Cardano, and help these people acquire resources to undergo project implementation.
NFT Speakeazy Onboarding Bar
Solution: NFT Speakeazy has handed over a 1000 QR web cards at restaurants across the USA. Focused on onboarding community IRL. Weekly twitter spaces.
New Members Engagement 2- AIM
Solution: Phase 2 of a platform that matches between funded proposals’ needs and member expertise.
New Catalyst operation pattern
Solution: Create a platform where users have easy access and powerful tools to contribute, to be recognized and rewarded through standard assessments.
Mini Proposal Workshops
Solution: Workshops that help entrepreneurs to create a proposal and effectively communicate with voters
member onboarding gamer recruitment
Solution: The plan is to build a fun high quality game with the perks of gamefi on the blockchain to onboard gamer audiences
Learn 2 Earn, CA Can Be a Good Job!
Solution: Turn a steadily growing Catalyst community need (more honest, thoughtful helpful assessments) into a jobs creation program for homemakers.
Innovatio's Digital User Onboarding
Solution: Develop an on-boarding plan for digital users who want to decide to get involved in entrepreneurship, work, or participate in governance.
Innovation Fund Research - Roles
Solution: Open discussion to gather all the knowledge about the specific roles. Then visualize these Innovation Fund role activities on Miro Board.
Grow SA Cardano Community
Solution: Learn by participating in catalyst then reuse or create training material and host workshops within 3 blockchain communities in South Africa
Ghana Youth Onboarding Outreach
Solution: Organize outreach programs to safely onboard more youth with ideas. Two months' Workshop on Cardano blockchain Project Catalyst proposals.
FreeLoaderz: Load Balancer
Solution: Deploy the infrastructure needed to continue providing a free service to the community Expanding on what is already in place.
Free CNFT Giveaway Bonanza - Get In
Solution: This proposal will distribute free CNFTz using a variety of distribution methods, creating excitement to onboard new users to Cardano.
FIAT 1ST HOT WALLET Method
Solution: Utilize generated coupon codes to pair "free" NFT's with physical merchandise purchased w/ fiat that incentivizes new hot wallet creation