[IMPACT]

Our goal is to provide crowdfunding for all, from a small business in Japan to a 20-year-old in Taiwan who has a brilliant idea that can change the world, in both cases the lack of adequate funding impedes them to thrive and realize all their potential.

Though crowdfunding on its own will not solve all the issues along the way an entrepreneur or company can face, additional funding could be needed and investors as well should have a mechanism that allows them to securely invest and de-invest whenever required.

All of these can be easily done, through the Cardano's blockchain native multi token capabilities, facilitating the mechanisms for Tokenization of businesses by minting their Digital Assets in the Cardano blockchain, enabling funding and liquidity for both the company and the investors.

For all these to happen, we are developing and providing a platform as a service, in which companies can strategize, create, manage and sell their tokens. And for small and big investors the functionality to browse through lots of innovative ideas and choose to invest whatever amount of money they choose by purchasing their tokens.

Link to our Whitepaper:

https://drive.google.com/file/d/1UISVos_ZoCCCtyLjkZ9KgOouII8IhM-Y/view

Token Allies was funded in F7 in “Grow LATAM, Grow Cardano challenge and we are currently developing our first MVP( <https://cardano.ideascale.com/c/idea/382611> ), with an estimated delivery date in June 2022, which is a perfect timing for this continuation proposal that is focusing on the adoption and operation of our platform by targeting Asian investors.

Through different analysis, such as (<https://forum.cardano.org/t/number-of-ada-per-vote-funded-ones-catalyst2-7-list/95451>)

We realized that a big part of Catalyst voting power comes from East Asia and that reflects that there is a lot of investors´ interest in the crypto space. So we think it's a good idea to jumpstart our platform by targeting investors in that region. Achieving at the same time the goal of reaching out to people outside our ecosystem.

Our plan is to work together with the East Asia Community (Eastern Townhall, Swarm, Cardano Japanese Community and others) to articulate our value proposition to people in their communities and reach. Then we will produce promoted and targeted onboarding sessions for East Asian investors to increase our user base and platform adoption.

“East Asia is fertile ground for the adoption of Cardano. The return on intention (ROI) is likely to be high because projects in young and developing economies face less economic inertia”

Our Target is to onboard specifically East Asian Investors, not necessarily only current investors in the crypto space, bringing a new wave of conventional investors to Cardano.

Giving traditional investors the chance to get into the crypto space via our easy to understand, unique tokenization mechanism, will serve as a stepping stone in attracting them to Cardano indirectly, increasing our blockchain value and usage. If we succeed we will be impacting the following challenge KPIs

• Did we increase the participation of the Cardano community and Catalyst teams with East Asian residents?

• Was there an increase in Daily/Monthly Active Wallets (DAW/MAW) as a proxy measure of momentum and engagement

• What is the novelty and appropriateness of solutions?

• Are we on track to improve the lives of people using Cardano in East Asia?

• What is the sustainability of proposals beyond the scope of Catalyst?

We also align with the requirement that the proposal has to originate or focus on East Asia and include east Asian team members or focus on East Asian participants.

Challenge #1 - Reaching a good number of investors in East Asia. In order to deal with this challenge we will be working with communities and influencers of the region that will help us localize our message, to better fit East Asian investors needs. Our onboarding sessions will be promoted and facilitated in a way to reach out to proper investors.

Challenge #2 - Driving Interest to the existing offerings in our platform.

Our process to onboard companies that wants to tokenize their businesses or products will be focusing in what an East Asian Investor will find of interest, seeking to produce a win-win situation to all parties

[FEASIBILITY]

1st Week: Work with the communities (Swarm, Eastern Townhall, Cardano Japanese Community, etc) to create a timeline and content to be jointly released

1st Month: Content creation and Marketing Activities to promote Token Allies platform in East Asia.

• Select the appropriate companies and publish their Initial Token Offering in the Token Allies platform

• Promote and Host 3 Twitter Spaces and 2 AMA (Ask Me Anything) sessions aimed to East Asian Investors

• Self explained video aimed to the East Asian Investors

2nd Month:

• Produce 2 on boarding sessions for East Asian Investors

• Promote and Host 1 Twitter Space and 1 AMA session aimed to East Asian Investors

Total: 8.640 USD

• Content and Community manager: 1500 usd x 3 months = 4.500 USD

• Preparation and Host: 4 Twitter spaces (10 Hours), 3 AMA (8 Hours) and 2 onboarding sessions (10 Hours x 2 host). Total 38 Hours x 30 USD = 1140 USD

• Paid Promotions: 1000 usd x 3 months = 3.000 USD

We are 3 partners from Argentina, who are active members in Catalyst, looking to leave a footprint in the world. We are passionate about the potential that Cardano can provide to people all over the world.

From the two original founders now our team has grown to a team of over 6 people in 3 different continents and we are looking to expand it even more!

Lucas Macchiavelli

-Lucas started his journey in the traditional stock markets, and quickly made his road into a passion at 19 years old. After advising several clients to traditional investments he turned his sight into Cryptocurrencies and Blockchain Technology, where he recognized it's life changing potential. Thanks to blockchain technology many doors that were previously closed opened, crowdfunding was one of them. After seeing the difficulties with traditional funding methods he came up with Token Allies, which he funded and now manages.

F7 Founder Proposer (<https://cardano.ideascale.com/c/idea/382611>)

Linkedin: <https://www.linkedin.com/in/lucasmacchiavelli/>

Alex Pestchanker

Alex has 20+ years of experience building Digital Products and Companies. He has a dual background, on one side a Solutions Architect and Developer (Cloud, Blockchain, C#, .NET, Java, Angular, DevOps) and on the other side a Company Builder and Advisor, building high-performance teams to deliver products that customers love (Customer Development, Agile, Lean, Design Thinking). Alex is also a professor and public speaker, helping to build common knowledge around Digital Transformation, Exponential Organizations, and Abundance.

Linkedin: <https://www.linkedin.com/in/apestchanker/>

Within Cardano, Alex is an active community member, performed as Community Advisor in F6 and F7, with high ratings on his assessments, vCA in F7 and won several funds for his proposals, such as: F6: Proposals Mentors Marketplace ( <https://cardano.ideascale.com/a/dtd/369749-48088> ), F7: Proposals Mentors Marketplace -cont (<https://cardano.ideascale.com/c/idea/382926>), F7: Easy Engagement - New members -AIM (<https://cardano.ideascale.com/c/idea/381856)>, among others.

Alex is also a 1st cohort ATALA-Prism Pioneer and a 3er cohort Plutus pioneer.

Facundo Lopez: His entrepreneurial mindset has led him to develop skills and live experiences throughout his company path that were essential when it came to create, design and execute Token Allies. His ambition, passion, perseverance and abilities, combined with all the knowledge acquired during his academic training, are crucial when carrying out and managing the project, especially when taking care of administrative issues.

<https://www.linkedin.com/in/facundo-l%C3%B3pez-franceschi-b13814184/>

Both Alex and Lucas are cofounders of the LATAM Cardano Community helping to building impact in and out of the Latin America ecosystem and hosts of the LATAM Townhall (<https://cardano.ideascale.com/c/idea/380974>) a weekly meeting for the Latinamerican community

[AUDITABILITY]

Our Key Progress indicators are

• By end of first week:

• Timeline and agreements with Swarm, Eastern Townhall, Cardano Japanese Community documented and delivered

• By end of first Month:

• 3 Twitter Spaces and 2 AMA sessions recorded and produced

• Self explained video published on Youtube

• Catalyst Progress report delivered

• By end of second Month:

• 2 on boarding sessions recorded and produced

• 1 Twitter Space and 1 AMA session recorded and produced

• Catalyst Progress report delivered

Outcomes KPIs (Return on Intention)

• Amount of East Asian Telegram and Discord Members

• Amount of East Asian Investors on Initial Token Offerings

• Traffic on our website from East Asia (<https://tokenallies.com/>)

What does success for this project look like?*

• At least 500 East Asian Active Telegram and Discord Members combined 3 months following the end of this project.

• At least 50 East Asian investors in Initial Token Offerings within the 3 months following the end of this project.

• At least 500 visits a month from East Asian Countries.

<https://cardano.ideascale.com/c/idea/382611>