[IMPACT] Please describe your proposed solution.

Embarking on the Cardano learning journey, you search Google and watch YouTube videos. However, the wordy documents and boring videos leave you tired and frustrated. Even an expert's conversation fails to hold your attention. The struggle to find engaging and concise content hinders your learning experience.

Benefits for Users (Video Viewers):

• Diverse Video Content: Users have access to a wide variety of educational videos on various Cardano-related topics, ensuring comprehensive learning

• Fun and engaging learning method: Users can enjoy a funny and enjoyable learning experience through visually engaging videos, making the process engaging and enjoyable

• Community-building events and mini-games: Users can participate in community events and mini-games that foster interaction, collaboration, and a sense of belonging within the Cardano community

• Direct interaction with project owners: Users can interact directly with project owners, provide valuable feedback and suggestions, and gain insight into the project

• Effective investment: Whiteboard Cardano's video will save you time to learn about the project and make more right investment decisions because of the verified transparent information

  [IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

The benefits of this solution to the Cardano ecosystem are:

• Increased understanding of Cardano's impact on DeFi: Users will gain a clear understanding of how Cardano is shaping the decentralized finance landscape through educational videos, enabling them to appreciate its potential and benefits.

• Enhanced knowledge of wallet usage on Cardano: The videos will provide guidance on effectively utilizing wallets within the Cardano ecosystem, empowering users to securely manage their digital assets and actively participate in the Cardano network.

• Increased branding and awareness through social media: The marketing efforts on social media will expand the reach and visibility of Cardano, attracting a larger audience and generating awareness about the ecosystem's value and potential impact.

• Get more users and raving fans: By delivering these benefits, the Whiteboard Cardano video platform will foster user interest, cultivate a larger fan base, and contribute to the future growth and success of Cardano.

  [IMPACT] How do you intend to measure the success of your project?

• Number of people subscribing and following the YouTube channel: This metric indicates the growth and popularity of the channel. It reflects the level of interest and engagement from the audience, demonstrating the project's ability to attract and retain viewers who are interested in Cardano-related content.

• Number of video topics with content about Cardano: Tracking the number of videos dedicated to Cardano-related topics demonstrates the project's focus and commitment to covering a wide range of subjects within the Cardano ecosystem. This metric reflects the project's ability to provide comprehensive and varied content to meet the informational needs of the audience.

• Number of comments, likes, and shares in each video: Engagement metrics such as comments, likes, and shares provide insights into the audience's response and interaction with the videos. Higher engagement indicates that the content resonates with viewers, generating discussion and encouraging social sharing, thereby increasing the reach and impact of the project.

• Number of people participating in Whiteboard's community groups: Monitoring the number of participants in community groups associated with Whiteboard demonstrates the project's success in fostering an active and engaged community. It reflects the project's ability to create a platform for knowledge sharing, discussion, and collaboration among community members.

  [IMPACT] Please describe your plans to share the outputs and results of your project?

At Whiteboard, we strive to ensure transparency and provide our community with the means to monitor our monthly output. Here are the tools we utilize to share our progress and results:

• Miro board: Track monthly production progress and Cardano-related projects. Optimize project planning and management for marketing projects.

• YouTube Channel: Monitor interaction metrics, viewer comments, and subscribers. Understand user/investor needs and trending topics for content strategies. Viewers can use video topics as materials for personal research in the cardano community

• Discord: Engage with the community, analyze discussions, and identify monthly hot topics. Understand community interests and preferences.

• Google Sheets: Compile analytics data on Cardano topics, video interactions, social media engagements, and popular topics. Gain insights into user behavior for effective marketing activities.

• Whiteboard's Website: Updates on monthly event activities, workshop to teach project owners how to use insights user analysis metrics (in future) showcasing Cardano's impact and attracting target groups.

• Social Media: Track interactions and opinions on new topics, attract newcomers, and gain insights into various projects.

  [CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

• Experienced Production Team: Our team has a wealth of experience in video production, ensuring the quality and professionalism of our content.

• Marketing Team: Our dedicated marketing team ensures effective promotion and outreach, maximizing the visibility and impact of our project.

• Mentored by Cardano Experts: With guidance from C2VN and VCoincheck, we deliver trustworthy content by thoroughly verifying information

• Lean Manufacturing Process: We follow a lean manufacturing process, optimizing efficiency and minimizing waste, to deliver our project in a timely and cost-effective manner.

• Systematic, Multi-Platform Publishing Plan: We have a well-structured and comprehensive publishing plan that covers multiple platforms, reaching a wider audience and maximizing engagement.

• Active Product: We already have an active presence on social media platforms and published video product, demonstrating our commitment and track record in delivering content and engaging with our audience.

  [CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

• Produce & Publish 24 videos (4 videos per month in 6 months)

• Produce & Publish 72 short videos (cut from pre-made video)

• Produce & Publish 72 short videos (Brand new video edit, not cut from pre-made video)

• Produce & Publish 24 short videos (Brand new video)

• Total Youtube View: 150.000 views

• Total Youtube Comment: 1.500 comments

• Total TikTok Likes: 80k likes

  [CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Our roadmap spans over 6 months with 6 corresponding milestones.

[Implementation plan in detail in 1 month](<https://fast.gadiac.asia/trt3tH >)

Roadmap with main group task/ task

Our roadmap spans over 6 months with monthly tasks as mentioned above. Please click on the attached link above to view the detailed roadmap and tasks for the 6-month period

RISK MANAGEMENT

Risk: Low traffic and engagement on videos

• Mitigation: Implement a comprehensive video promotion strategy, including social media advertising, collaborations with influencers, and optimized video titles, descriptions, and tags.
• Action: Develop a comprehensive video promotion strategy

Create visually appealing thumbnail images and compelling video titles.

Share videos on relevant social media platforms and engage with the community.

Collaborate with influencers or industry experts to reach a wider audience.

Utilize SEO best practices to optimize video descriptions, tags, and titles.

Risk: Decreased or stagnant traffic over time

• Mitigation: Continuously analyze viewer feedback and engagement metrics to identify areas for improvement and adjust content strategy accordingly.
• Action: Establish a consistent video publishing schedule

Create a content calendar and plan video releases in advance.

Set realistic deadlines and allocate sufficient time for video production.

Communicate the publishing schedule to your audience to manage expectations.

Risk: Poor search engine optimization (SEO) for videos

• Mitigation: Conduct keyword research and incorporate relevant keywords into video titles, descriptions, and tags to improve search visibility and increase organic traffic.
• Action: Prioritize search engine optimization (SEO) for videos

Conduct keyword research to identify relevant and high-traffic keywords.

Incorporate these keywords into video titles, descriptions, and tags.

Optimize video metadata to enhance the likelihood of your videos appearing in search results.

Risk: Copyright or content ownership disputes

• Mitigation: Ensure all video content is original or properly licensed and actively address any copyright infringement issues to avoid potential legal complications.
• Action: Stay updated on copyright and content ownership regulations

Use royalty-free or properly licensed media in your videos.

Regularly review and address any copyright infringement claims.

Educate yourself on fair use policies and ensure compliance with copyright laws.

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

These are the deliverables, outputs, and intended outcomes of our first milestone. There will be further growth in numbers in the second and third milestones. Please click on [the link ](<https://fast.gadiac.asia/trt3tH >)to view the detailed items across the 6 milestones

MILESTONE 1 - FIRST MONTH

• Main Whiteboard video

Output

Produce & Publish 4 videos per month

Deliverables

Monthly video production plan

Video traffic report

YouTube video comment report

• Video short (cut from pre-made video)

Output

Produce & Publish 12 videos per month

Deliverables

Monthly video production plan

Video traffic report

YouTube video comment report

• Video short: (Brand new video edit, not cut from pre-made video)

Output

Produce & Publish 12 videos per month

Deliverables

Monthly video production plan

Video traffic report

YouTube video comment report

• Video short: Brand new video

Output

Produce & Publish 4 videos per month

Deliverables

Monthly video production plan

Video traffic report

YouTube video comment report

• Fanpage Content production

Output

Produce and Posting 30 daily post content on Facebook + Reddit

Deliverables

Fanpage traffic report

Content plan fanpage dashboard

• Twitter Fanpage content production

Output

Produce and Posting 30 daily post content on Twitter

Deliverables

Content plan Twitter

Twitter traffc report

• Discord Community content production

Output

Produce and Posting 60 daily post content in brand's Discord

Deliverables

Discord member join report

• Telegram content sharing video

Output

Produce 16 content post to introduce video

Sharing 200 communities including Cardano & others

Sharing 1000 direct mess for promoting video

Deliverables

Report sharing monthly

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

This is the price I hire personnel and allocate for the corresponding tasks within each milestone in a month. It is much cheaper compared to the average rate on Fiverr. To view the detailed Acceptance Criteria/Deliverables corresponding to the amount, please click on this [EST BOARD LINK ](<https://fast.gadiac.asia/trt3tH >)as the file is too large to be uploaded here.

[RESOURCES & VALUE FOR MONEY] Who is in the project team and what are their roles?

About our team Currently, this is our old team that worked efficiency with the current effort because we already have the good workflow for this kind or production. But if we get fund for this proposal, we will recruit more people to adapt the new workload.

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

All costs will correspond to the majority of the required salaries and capital for execution. The video production and marketing activities fees have been significantly optimized compared to market prices. With the project's results, Catalyst Project is guaranteed to reach a wider audience and bring significant educational benefits to users.