Please describe your proposed solution.

◆Reason for suggestion/problem

1. dRep is crucial but newly introduced in fund 9, remains unknown to many Cardano and Catalyst ecosystems voters.
2. Not many qualified dRep/Cardano Ambassadors understand about dRep. We need to attract qualified dReps to our community.
3. Then, only a rare few of these dReps have the skills and influence to promote the community and inspire voters to delegate their voting rights.
4. Voters seek more interaction with dReps to identify those they can trust to delegate their voting rights adequately.

◆Our Solution

• We will create a frequent meeting place between dRep and Voter: the YouTube channel dRep TV.
• We interview dRep and share videos about dRep on YouTube dRep TV, and related communities Cardano, Catalyst.
• The dRep interview videos will be conducted in English, Vietnamese, and Japanese with English, Vietnamese, and Japanese subtitles.
• In addition, we organize periodic live sessions for dRep to exchange Voters.
• During these live sessions, dRep can share their experiences or present knowledge of Cardano, Catalyst, evaluation criteria, and voting for the project.
• Through that, Voter will know the capacity of dRep and decide to delegate his voting rights to dRep.

◆Project’s End-user

1. Newly registered dReps
2. dRep has expertise but no strengths in community building.
3. dRep has experience and credibility
4. Voters
5. Those who want to learn and become dRep

◆The uniqueness of this solution and why this is important to Cardano

1. Shorten the distance between dRep and Voter, thereby helping to improve the efficiency of voting authorization.

2. By helping dRep to have the capacity but not strong in PR to mobilize the community, it is still possible to get voting authorization from Voters, helping dRep to develop evenly and increasing decentralization.

3. Through knowledge-sharing sessions from dRep, the Voter community gradually improves its understanding and can vote independently. This contributes to increased decentralization for Cardano, Catalyst.

Please define the positive impact your project will have on the wider Cardano community.

◆This Proposal targets the goal of the Challenge

By creating a place where any dRep can connect with Voter, we contribute to helping Challenge reach its goal and thus suitable in Fund 11 Cardano Open: Ecosystem.

“(1) diverse and multiple dRep participation + (2) simple and consistent dRep authorization”

◆The value our proposal brings to the Cardano ecosystem

-dRep has community influence, and dRep has little impact. DRep from all fields can PR and mobilize the community through dRep Catalyst. This increases the variety and number of new dRep.

-Voter understands more about dRep and finds out which dRep he wants to authorize contributes to choosing the suitable proposals to develop the Cardano ecosystem.

-Voter gradually improves his understanding of dRep, understands more about voting and evaluation criteria for proposals, and makes voting decisions, from which Voter can boldly delegate voting rights to dRep to vote to help yourself. This makes dRep authorization simpler.

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

◆Ability and experience suitable to implement the project

Our team consists of core members fluent in English, Japanese, and Vietnamese and active in the community. We have experience in interviewing and creating videos for the Cardano Community.

• Japanese Cardano Ambassador and Challenge Team of the Challenge dRep Improvement since Fund 9,10.
• Marketing Head of JPG.store and CNFT community
• [Cardano Asia Tiktok ](<https://www.tiktok.com/<member id='157901' communityId='163'>cardano.asia</member>>)and CNFT ASIA community admin
• A proposer sponsored by Catalyst since Fund 7 participated in the dRep workshop and got funded with the dRep Tool in Fund 9.

We know dRep well and can assist dRep in interviews and community live sessions.

◆Financial management process

We have the budget and actual cost sheets attached to the invoice to ensure we stay within the budget.

In addition, upon request by Catalyst, we may submit this budget management.

What are the key milestones you need to achieve in order to complete your project successfully?

Statement of Milestones (SOM) built in advance: With the assistance of Cardano Ambassador, Mr. Yuta, we present the SOM in advance:

• to align with Catalyst Fund 10's guidelines for plan transparency and clarity (same application in Fund 11, as per checking with Mr. Daniel Ribbar of IOHK)
• to facilitate easy reviewing for Community Reviewers (CR),
• to illustrate, our completion percentage consistently surpasses the required budget for each milestone.
• Final Milestones meet the MIN threshold of 25% > min level: 15%.

SOM Link: https://docs.projectcatalyst.io/fund-documentation/fund10-docs/how-to-submit-project-milestones/what-milestones-should-be-included-in-the-statement-of-milestones

We have a detailed 6-month working plan with 3 SOMs + 1 Final Milestone.

<u>The 1st milestone</u>

Main activities

-Create 3 introductory videos about the role and meaning of dRep

- Calling for dRep to register for an interview

-Interview 30 dRep

-Translate and create subtitles

-Video editing and publishing

-Opinion survey

-Plan for improvement

Timeline: 2 months

Success Criteria (KPI)

-Complete 3 videos about dRep

-Complete 30 video interviews about dRep

Estimated cost for this Milestone: 25% total budget

><u>The 2nd milestone</u>

Main activities

-Organize 3 live sessions for dRep to interact with Voter

-Interview 30 dRep

-Translate and create subtitles

-Video editing and publishing

-Opinion survey

-Plan for improvement

Timeline: 2 months

Success Criteria (KPI)

-Completed 3 live sessions

-Complete 30 video interviews about dRep

Estimated cost for this Milestone: 25% total budget

><u>The 3rd milestone</u>

Main activities

-Organize 4 live sessions for dRep to interact with Voter

-Interview 40 dRep

-Translate and create subtitles

-Video editing and publishing

-Opinion survey

-Plan for improvement

Timeline: 2 months

Success Criteria (KPI)

-Completed 4 live sessions

-Complete 40 video interviews about dRep

Estimated cost for this Milestone: 25% total budget

><u>Final Milestones</u>

• The satisfactory survey from Community of Voters and dReps.
• Close out a report and share it with the community in Fund 12 (hopefully, dRep will be ready in Fund 12.)

Estimated cost for this Milestone: 25% total budget

Workload management:

We are both experienced proposers and have our teams. Therefore, if necessary, we can use the group's resources. Moreover, we are all active community members so we can call for support from the district.

Who is in the project team and what are their roles?

1.Mr.Buck Nguyen - Project Lead

• Founder of Cardano Asia TikTok (Funded Project Fund 9)

[https://www.tiktok.com/<member communityid="163" id="157901">cardano.asia</member>](<https://www.tiktok.com/<member id='157901' communityId='163'>cardano.asia</member>>)

• Long-term experience in community building and online marketing.
• Joined Catalyst as PA, vPA, Funded Proposer, CR LV2, Challenge Team since Fund 9, Fund 10.
• Five years of research experience in Cardano blockchain.
• Telegram: https://t.me/Buck_Nguyen

2. Ms. Ha Nguyen – Japanese Interpreter and Translator

• An experienced businessman in the field of e-commerce business, exchanging goods and services on Marketplaces.
• Five years of experience in business management and project management.
• Deputy head of the corporate planning department, new business model development department in the Japanese companies
• Gained Blockchain Business Consultant certificate issued by Emurgo Academy.
• SPO PRO39 Pool
• Joined Catalyst as PA (Good: 91%, Excellent: 6%), vPA, Sponsored Proposer.
• Connecting the Vietnamese and Japanese communities and the international community.
• Be an active member of the Vietnamese and Japanese communities.

3. Marketing member for (JPG Store Japan)- Project Lead In Japan/ Business Development / Budgetary control

• JPG Store Japan Marketing Team/ EX NMKR agency
• An active member of the Cardano Japan Community

4.Yuta(Yuki Oishi)

• Cardano Japan Ambassador, Project Advisor.
• He moderates several Cardano-Japan communities and has encouraged community participation in events of dRep improvement since the inception of dRep in Fund 9.

5.Nguyen Thi Hong Cam - Operation Lead

• Five years of experience as Operation Manager of Retail, Market Place, and Farm Stay.
• Five years of experience in Customer Experience Manager and Business Development of Logistics company and Fashion company.
• Linked In: <https://www.linkedin.com/in/cam-totto-nguyen-47903577/>

Please provide a cost breakdown of the proposed work and resources.

Total budget proposed in this proposal: 98261 ADA

This already considers the risk of price fluctuation of ADA for the duration of project delivery.

Budgeting basis

1. Exchange rate:

52 week rate ADA USD

low: 0.23. high: 0.46 ave: 0.345 ADAUSD

Source: https://coinmarketcap.com/currencies/cardano/

2. Programming cost:

With the desire to have the opportunity to contribute to supporting Cardano, Catalyst will grow stronger. We will strive to work with a salary 40-50% lower than the average salary in the market.

3. Personnel expenses:

Our team will strive to complete the project with a 40-50% remuneration lower than our country's average salary***.***

How does the cost of the project represent value for money for the Cardano ecosystem?

Value for money - Cost benchmarking

We use the primary resources of the team to implement, so the labor cost is savings compared to the average salary in Vietnam by 40%-50%.

Value for money - Value for Cardano Ecosystem

• dRep is an emerging concept, and we need to engage with passionate Cardano Ambassadors to ensure persistent quality.
• We commit to bringing the Catalyst values of Transparent/Acountalbe/Collaborative to the dRep and Voters who Cast their Votes responsibly for the growth of Catalyst and the Cardano Ecosystem in the long term.