Detailed Plan

Wordpress WooCommerce is used by 7.4% of all websites and powers 28.18% of ALL online stores. 22% of the top 1 million sites use WooCommerce. Adam Dean's Mercury plugin for WooCommerce instantly enables WooCommerce e-commerce stores with the ability to accept Cardano Ada payments.

<https://github.com/cardano-mercury/cardano-mercury-woocommerce>

Adosia's Heidrun enables developers similar abilities, but with much more customization for custom applications (accept payments, issue custom callback webhooks and drop native assets).

<https://github.com/adosia/Heidrun>

Marketing both of these tools aggressively will serve the Cardano community greatly by attracting new integration opportunities and developers to the Cardano ecosystem.

How funds will be used:

The objective will be to create a sophisticated marketing funnel to attract, convert and segment out interested developers by individual interest. We will create valuable content, place content-specific (interest identifying) retargeting buckets on said content, and then execute paid marketing campaigns to promote that content. From there we can execute retargeting campaigns with the primary goal of educating developers and converting email address opt-ins.

By segmenting developer interests we can position to help guide a significant list of developers with identifying the best tool(s) or communities within the Cardano ecosystem to help feed their interests and meet their needs.

- content marketing - $5k

- paid targeting campaigns: youtube, social campaigns - $15k

- paid targeting campaigns: display ads - $3k

- retargeting - $5k

- email harvesting - $2k

Target public launch date: 12/15/2021 (Christmas code is the best code)

Definitions of success:
- after 3 months we would like to see the campaign achieve success at converting emails favorably, see developers building real things on Cardano, validate the relevant community driven marketing model for drawing new businesses, developers and applications to Cardano, and see developers begin to deploy more WooCommerce Mercury integrations

- after 6 months we would like to see developers begin to deploy more custom applications utilizing Heidrun and rearchitect this marketing model to accommodate all useful community tools - then align for future funds to rinse and repeat

- after 12 months we would like to see 1M+ new users on Cardano

Adam Dean (BUFFY) and Kyle Solomon (FROG / WOLF) are both seasoned Cardano stake pool operators, developers and community contributors. We are the creators of spacecoins and jetchicken. Adam created the first on-chain voting mechanism for Cardano and is responsible for a significant number of Cardano NFT drops. Kyle is a co-founder of SPOCRA and the founder of the Adosia IoT open hardware project.