Adafilms - Wada documentary distribution

[SOLUTION] Please describe your proposed solution.

The goal of the documentary "Chasing The Wada Dream" is to show the story of blockchain education and new opportunities for Africa.

The best way to do it are film festivals and in-person screenings.

Never heard of this movie?

Read the film review & watch the trailer here.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

This proposal is trying to reach beyond the gates of Cardano Community. To inform outsiders and newcomers about the benefits of the projects built around Cardano.

The documentary itself shows the mechanism of Project Catalyst and follows the early steps of wada which works as an inspirational gateway for newcomers.

Understanding real-life stories of people within Cardano ecosystem is crucial for further adoption in my view.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Proposer

Petr Smělík - documentary filmmaker

Petr Smělík - documentary filmmaker

I'm producer and director of this movie.

I've been working as a professional filmmaker for 17 years. My work has been shown in television and cinema. Along the way my projects received several awards.

I have successfully delivered two proposals in F8 Film and media challenge:

1) Blockchain Class:

https://www.adafilms.art/blockchain-class

2) Chasing The Wada Dream documentary

https://www.adafilms.art/wada

To be clear: The production of "Chasing The Wada Dream" itself was funded by Project Catalyst in F8.

We've stepped into the distribution phase in March 2023. It's an ongoing process of 18+ months.

This project received Best Film Award at Nucast Film Festival and was selected to be part of a huge Conference / Festival in Rwanda July 2023. This event has 6000 attendees and over 100 000 viewers participating online.

I filmed at Cardano Summit 2022:

https://www.adafilms.art/project-catalyst-story

https://www.adafilms.art/c4c

https://www.adafilms.art/use-cases

I'm supporting various Cardano related projects:

https://www.adafilms.art/honeybees

You can check the list of my non-Cardano related documentaries here: https://www.vivatscreen.com/en

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Let's break this down to two categories. We want to:

1) submit the movie to the film festivals across the globe

2) organize in-person screenings in Africa

We are already submitting the movie to the film festivals.

Throughout March 2023 - December 2024 we plan to submit this movie to carefully picked 30 festivals.

The goal is to be selected by the festivals. The success is to be at least to 5 of them.

We'll be arranging in person screenings in Africa.

These screenings are organised by wada representatives in local cinemas / cultural halls / schools etc with the opportunity of the discussion after the screening.

This is planned for March 2024 - June 2024.

4 screenings. One per month.

We already started. The producer (me) is paying all the costs so far. The goal of this proposal is to re-imburse the efforts and then continue to deliver the most possible positive outcome.

The project will have 2 milestones + the final milestone.

Milestone 1: late March 2024 

We report all the information from the selected and not selected festivals from the last months.
We report about the screening that happened in March 2024.
We report about the upcoming screening in April 2024.

>Milestone 2: late May 2024 

We report all the information from the selected and not selected festivals from the last months.
We report about the screening that happened in April 2024.
We report about the upcoming screening in May, June 2024.

>No further milestones, only the final one. Final report.

>No further milestones, only the final one.

We report all the information from the selected and not selected festivals from the last months.
We report about the rest of the screenings that happened in February-June 2024.
We do final video about the overall progress.

[RESOURCES] Who is in the project team and what are their roles?

The team for festivals:

Petr Smělík (producer / director) is running the festival part of the proposal.

https://twitter.com/petr_adafilms
https://www.adafilms.art/wada (main website where all the activity will be shared)
https://www.linkedin.com/in/petrsmelik/
https://www.vivatscreen.com/en (Cardano non-related projects)

Petr has a graphic designer and an account manager in his team.

Additionally Dinnie from Paradocs will be managing the festival selection.

In person screenings team:

Megan: Wada Cameroon Hub Co-Lead, Central Africa Coordination Lead, Wada core team member (Education and Event Lead), Maths & Physics teacher, bilingual (French & English)

Afia: West Africa coordination

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

Budget breakdown:

1) festivals

$1500 - 30 x festival submissions (The cost to submit to the film festival is $40-50 per festival on average)

$750 - administration, accounting - throughout the whole project (12 months, December 2023 - December 2024)

$1250 - running the social media and website throughout the whole project (12 months, December 2023 - December 2024)

$2000 - supporting graphic design and video promotion

$3000 - travel and accommodation costs for in-person festivals. For example for festival in Rwanda we are sending a representative who will present the movie and speak on behalf of the project. We need to support this person with travel and accommodation costs.

$2500 - producer's one time reward for running the project

2) our organized screenings

In person screenings in cinemas / schools / cultural halls

$2500 per one event x 5 = $12500

This includes the preparation, planning, travelling to the location, screening and presentation with the discussion after.

Specific locations will be revealed. Most likely are Accra, Douala, and Goma.

But we plan to do one or two screenings in Europe too.

Additionally we'll have a Public Relations support from Sustainable ADA

leverage network to get the screening online, independent cinemas in London, Paris, Asia (Philippines, Malaysia, Singapore, Indonesia), articles and influencers to promote in their network ($1500 - Sustainable Ada)

The overall budget is $25000 or approx. 95000 ada.

Please note the conversion to ada is based on the estimate of $0,26 per ada.

In case the price goes up we'd be happy to submit to more festivals or to organize one more screening. The same applies vice versa in case of price going down.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

It's crucial to raise awareness about blockchain education in Africa.

Showing one movie that can breakdown the basics in 40 minutes and that can spark the dialogue about Cardano are money well spent I believe.

Please be aware that the documentary budget ($15 000 in F8) was rather low compared to other documentaries on the market.

And it's pretty common in this business to spend a similar amount for marketing and distribution efforts as for the production. That's why we're proposing this amount.

I strongly believe this movie can serve very well to support further adoption of Cardano in Africa.

bookmarked!