(https://www.seedstars.com) that also has local hubs in developing countries which could be used to promote Cardano and as a source for new proposals coming from developing countries.

Based on the analysis of the database we can evaluate PR and social media activities

During this phase, we will also map global organizations and their international hubs locations

Key metrics

# of proposals that match SDG and per segment of SDG

# Partnership with SDG Lab and Seedstars

# of lead generation for partnerships with organizations including the potential scale to their local hubs

At the end of the 12-week process, Cardano will be able to use a framework model for partnerships between the Catalyst ecosystem and international organizations.

Based on the learning and discussions, the proposal team will also offer the next steps of integration of SDGs into the Cardano ecosystem to facilitate more partnerships and local hubs to support the goal of Cardano "making the world work better for all".

Another important metric to follow is how SDG has become of growing importance in the Cardano community and support other activities.

Team

<u>Yoram Ben-Zvi</u> - a social entrepreneur - <https://www.linkedin.com/in/yoram-ben-zvi-446836/>

20 years of business & tech experience, in the last 3 years Yoram is focusing on combining impact and business. 3 years ago he left his comfort zone and joined an NGO Earthworm.org to work on sustainable business models across agriculture supply chains. Yoram also works with tech impact companies such as GivingWay.com.

<u>Razali Samsudin</u> - Educator & Social Entrepreneur <https://www.linkedin.com/in/razali-samsudin/>

Razali is an Educator, Editor, Digital Economy, Blockchain & Sustainability Researcher, Social Entrepreneur, Catalyst Proposal Mentor, Wada UN SDG, and Education Coordinator, Co-Founder of Sustainable ADA & Catalyst School Core Member

<u>Gabriel Sosnowiez</u> - marketing expert - www.linkedin.com/in/gabriel-sosnowiez-b6216116/

Gabriel has a strong corporate marketing experience working for P&G and in the last 5 years as an independent company, <https://www.xceed.ch/,> serving leading brands. Gabriel will support with the marketing and communication materials needed for promotions (PPT, one-pager)

<u>In collaboration with Cardano AIM</u>

Cardano AIM (Assembly Inspiring Masses) is currently made up Lucio, Victor, Phil, Razali and a number of supporters. We are all active Catalyst Community members and currently design and build tools that support the community. These include the popular voter-tool (https://cardanocataly.st/voter-tool/#/), the Community Advisor Tools (CA and vCA-tools) (https://cardanocataly.st/ca-tool/#/ & https://cardanocataly.st/vca-tool/#/)))))))) as well as the community landing page (https://cardanocataly.st/)

Victor is an active Catalyst Member, Community Advisor and Proposal Mentor, member of the 1st Catalyst Circle, leader of the Catalyst School, core member of the Catalyst Swarm, and has a strong professional and academic background in Engineering, Mathematics, Data Science and Machine Learning.

Lucio is a developer with 9+ years of experience (mainly focused on web/mobile. Languages and frameworks: PHP, Javascript, Typescript, Python, Ruby - Laravel, Ruby on Rails, Wordpress, Angular.js, Vue.js, Node.js). CA and vCA, co-creator of the Community Tools (Proposer/CA/vCA/Voter Tools).

Phil has experience as an accountant, UI/UX frontend and graphic design and business advisor amongst numerous other pursuits. He currently has a lead position in the development and direction of Cardano AIM and is co-creator of the Community Tools

The proposal team goal is to make social & environmental sustainability a strong part of the Cardano community and Ecosystem. The team is involved in multiple impact activities and is also part of Grow Cardano Sustainability Telegram group.

Budget

The proposal's time scope is 12 weeks where we will have a budget of $2,500 per month for the various tasks which will be about 50% position based on European modest salary. However, we will dedicate our best efforts and time needed to make this proposal a success. Here are some detailed budget per task

Evolution stage $2,500

Analysis stage $1,000

Integration to ideascale $1,000

Promotion activities $3,500

Total budget $7,500

Challenges

There will be challenges on the way to success, here are some:

<u>Challenge 1 - integration to IdeaScale</u>

The integration should be fairly simple, but integrating with a third party always holds some risk as not all depend on your side. We count on Catalyst to support us in this process once the community approves the proposal.

<u>Challenge 2 - budget and ongoing activities</u>

The budget of the overall challenge is $30,000, so we looked at the most cost-effective way to reach the challenge objectives. There might be a need for additional resources to form partnerships with external organizations and develop additional tools.

<u>Challenge 3 - limited of SDG proposals</u>

The results of the analysis phase might reflect that only a limited number of proposals are actually SDG-related (i.e. less than 10%) which could impact potential partnerships opportunities. It will be a very important measurement to understand and suggest actions accordingly.

<u>Challenge 4 - measurement and verification</u>

When we talk about impact, measurements and verification are very important but also very challenging. There might not be a simple solution and we will aim to suggest a base that could be developed ongoing.

Summary

SDG is the common language today among UN development programs, the world bank group, and other global organizations. Integrating SDGs into the proposal ecosystem and Cardano ecosystem in general is therefore highly important in order to facilitate partnerships. The plan is feasible and the team is dedicated to integrating more social and environmental impact mechanisms into the Cardano ecosystem.

Thank you for taking the time to evaluate the proposal. We welcome any feedback, questions, and suggestions. We also welcome anyone who wishes to contribute to the success of the proposal. We appreciate the CA, VCA, and voter's time and attention.