[IMPACT]
Our team is an amalgamation of the great people that make up the Cardano ecosystem. From creative minds to developers, we cover the breadth of knowledge that is required to convert people from all walks of life into the adoption of Cardano. Artists, technology enthusiasts, gamers, and business-minded people alike will be able to relate to our mission and our passion for what we’re building. With that in mind, we acknowledge that we can only onboard new people to Cardano GameFi if we have the opportunity to share our vision with them.
Reaching these new audiences often requires a mixture of traditional and creative guerilla marketing. This includes off-site CryptoPetz hosted events during conferences, distributing custom merchandise, and other innovative attempts at appealing to the crypto (and specifically Ethereum) communities. These tactics are best employed at high-visibility events, primarily the various cryptocurrency and NFT conventions. We plan to attend every event with worthwhile potential for onboarding new members onto Cardano.
As new members join both the Cardano and more specifically, GameFi communities, the next step is to encourage interaction and loyalty to the ecosystem. Our team avidly engages with our community to make voices feel heard in the GameFi development processes. Through community voting, bi-weekly AMAs, and bi-weekly project business and technical updates, we provide a level of transparency that fosters trust and engagement from community members of all backgrounds.
We also plan to initiate consistent releases of educational Medium articles focused on Cardano, ranging from simple wallet setup walkthroughs to the benefits of the eUTxO model over the Ethereum Virtual Machine and its account model. In parallel with this education, we will be developing an open-source JavaScript utility package full of tools that will make dApp creation a simple and unobstructed process relative to Ethereum dApps. This package will contain utilities that make frontend integration with the blockchain a breeze, including but not limited to: frontend wallet integration following the relevant CIPs, wallet asset snapshots, frontend transaction building, stake address derivation, BlockFrost integration for data fetching relevant to wallets and native assets, message signing and signature validation, and other serialization conveniences.
This multi-factor approach to the challenge will work by: introducing Cardano and GameFi to those that have been oblivious or skeptical towards it by engaging with them at in-person conferences around the country, educating them on the different user workflows and technical efficiencies of Cardano via informative Medium articles, engaging with them to add a sense of belonging and mutual respect through our consistent AMAs and community presence, and enabling a simplistic approach to onboarding their project in the Cardano ecosystem using our open-source dApp utilities.
By appearing in-person at these crypto conferences in combination with hosting events, distributing Cardano merchandise, and obtaining booths, we will be giving a voice to Cardano that is typically overshadowed by Ethereum. Utilizing our experience and wisdom obtained from running CryptoPetz over the past 13 months, as well as our developers’ experience in both the Ethereum and Cardano ecosystems, we are uniquely positioned to have intelligent discourse with project leaders and community members alike to help them realize the potential of Cardano as a leader in the space.
Our solution is distinguished by the continuation of the onboarding process beyond representing CNFTs and GameFi at these events. As we continue to develop our game on Cardano, we will be able to remain on the cusp of innovation in the space and deliver information in an easy-to-digest format for those that are interested. We will also be able to prioritize updates in the Cardano utility development that reflects the current demand of the Cardano community for specific dApp functionality. Having a team so involved in both the social and technical aspects of this quickly growing industry uniquely positions us to alleviate the concerns of Ethereum users and subsequently assist them in building on Cardano.
Conferences
Travel restrictions due to the COVID-19 pandemic may result in delays for conferences, and may require us to adapt our marketing plan accordingly. This will not affect our plans in the long run, but may shift the timeline of certain deliverables (such as merchandise distribution).
Education
Due to the fast-paced development of Cardano, including a consistent flow of new CIPs proposed, it may be difficult to ensure all educational posts do not become obsolete. In addition to new content creation, there will also need to be time devoted to updating previous content that is no longer accurate.
Development
Likewise for development, with the fast-paced development of Cardano the utility package will need to be maintained in addition to new functionality being introduced. To ensure long-term stability, this open-source package will likely be transitioned to be fully maintained by the community once it becomes widely adopted.
[FEASIBILITY]
Conferences
- Bitcoin 2022 (Miami): April 6 - April 9
- NFT NYC (New York City): June 20 - June 23
- NFT ExpoVerse (Los Angeles): July 29 - July 31
- ART Basel (Miami): November 29 - December 4
- cNFTcon (Las Vegas): October 8 - October 9
Education
- Bi-Weekly community updates for all of 2022
- Bi-Weekly Cardano & GameFi AMAs for all of 2022
- Monthly Cardano Medium posts starting April 2022
Development
- Initial release of Cardano dApp utility package released by the end of April 2022
- GitHub issues responsiveness starting from launch
Conferences
- Airfare for 5: $2000
- Hotel Rooms for 5 people for 5 nights: $3750
- Entry: $2500
- Booth: $12500 (only at 2 of the 5 events)
- Side Event Hosting: $5000
- Food for 5: $1000 (Covered by Team, not part of Catalyst request)
- Marketing Materials: $1500
- Total Per Entry Only Event (3 Events): $14,750
- Total Per Booth Event (2 Events): $27,250
- Total Required: $98,750
Educational and Technological Development
- Research, Graphics, and Content for Monthly Medium articles: $5,000
- Cardano Utility Package Development (JavaScript): $10,000
- Total Required: $15,000
Cumulative Total: $113,750
Proposal Total (60% of costs): $68,000
Nicholas Fekete - Marketing Lead
<https://www.linkedin.com/in/nicholas-fekete-76b945159/>
Dominic Monette - Game & Plutus Developer
<https://www.linkedin.com/in/dominic-monette-7273b287/>
Justin Denham - Business Relations & Scrum Master
<https://www.linkedin.com/in/justin-denham-47551938/>
Jake Shearman - Back-End & Plutus Developer
<https://www.linkedin.com/in/jake-shearman/>
Bob Nuss - Story Designer & Community Manager
<https://www.linkedin.com/in/bob-nuss-856908b0/>
A full description of the team can be seen here: <https://cryptopetz.io/team>
[AUDITABILITY]
Conferences
- Number of conferences attended in 2022
- Number of Cardano-themed “swag bags” distributed in-person
- Number of off-site events held at conferences
Education
- Number of Cardano-centric Medium posts
- Consistency of bi-weekly community updates for our project
- Consistency of Cardano/GameFi focused AMAs on Discord
Development
- Consistency of npm package version releases for the Cardano utility package
- Maximum response time to issues on the GitHub repository of the utility package
- Number of dependencies installing the npm package for use in their dApp
<u>This funding would secure the following for 2022, assuming success:</u>
Conferences
- 5 cryptocurrency conferences attended, with booths at 2 of them
- 1,000 pieces of Cardano-themed merchandise distributed (shirts, keychains, etc.)
- 5 off-site events held at cryptocurrency conference locations (1 per conference)
Education
- Monthly Cardano-centric Medium posts for 1 year (12 total, more if demand is high)
- Bi-weekly community updates for our project (100% delivery, never missed)
- Bi-Weekly Cardano/GameFi focused AMAs on Discord (100% delivery, never missed)
Development
- Cardano utility package - Monthly minor version release
- All GitHub issues/requests for the Cardano utility package will be acknowledged within 1 week
- Consistent and increasing weekly downloads for the Cardano utils npm package
This is an entirely new Catalyst proposal; it is not a continuation.
