[IMPACT] Please describe your proposed solution.

Reasons for approaching

The reason we want to create a Japanese version of the book “Cardano For the M₳sses”

1. This is a great book, recommended by Charles Hoskinson - the Founder of Cardano.

<https://twitter.com/i/broadcasts/1rmxPknByrDJN>

2. Members of the Cardano Japan community want to read this book in Japanese.

3. Cardano originated in Japan and has had a lot of ADA holders since its infancy.

4. Many Japanese individuals face challenges in understanding Cardano due to the English language barrier.

Japan ranks 80th out of 111 countries in English proficiency (EF EPI score: 475), placing it 14th out of 24 in Asia. This score is comparatively lower than most other countries.

<https://www.ef.com/ca/epi/regions/asia/japan/>

Project end-users aim:

1. Holders of ADA in Japan.

2. Stake Pool Operators (SPOs) who wish to use this book as a gift for ADA holder.

3. Japanese individuals interested in learning about Cardano to guide their investment decisions in ADA and Cardano.

4. Developers from other ecosystems are keen on understanding Cardano.

Project demonstrates outcomes

(See the part [CAPABILITY/ FEASIBILITY] for further data and information)

1. Assist Japanese ADA holders in consolidating their Cardano knowledge, leading to a deeper and more comprehensive understanding

2. Expand the community of ADA holders by emphasizing the benefits of Cardano as detailed in the book.

3. Appeal to new developers and talents from different ecosystems, drawing them to Cardano.

The uniqueness of this solution and why this is important to Cardano

1. Through equipped with a comprehensive understanding of Cardano, ADA holders will gain increased confidence in the project, leading to more active contributions towards the ecosystem's development

2. The ADA-holder community will solidify its base by welcoming new members from various backgrounds.

3. More developers and talents from different ecosystems will be drawn to contribute to Cardano's growth.

4. Enhance Cardano's brand visibility and awareness in Japan.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

While this project is non-technical in nature, it serves as a strategic initiative to boost Cardano's visibility, attract new ADA holders, and secure fresh talent for Cardano. Consequently, it will significantly contribute to the growth and development of the Cardano and Catalyst communities.

The value our proposal brings to the Cardano ecosystem

1. Enhance the understanding and knowledge of Cardano, thereby stimulating the demand for ADA holdings and transactions on Cardano.

2. Expand the community with new ADA holders and Stake Pool Operators (SPOs).

3. Attract new developers and talents from various fields to bolster the Cardano ecosystem.

The reason we submitted proposals in the Challenge Catalyst Open

1. We were unable to find out a Challenge that aligned with our objective of attracting ADA holders and human resources from diverse fields.

2. Our project operates on a modest budget, falling under 75,000 ADA.

3. The maximum duration for project execution is set at six months.

[IMPACT] How do you intend to measure the success of your project?

Quantitative/qualitative indicators to measure project success

1. Number of books sold.
2. Number of new ADA holders
3. Book satisfaction survey results
4. The survey results on the understanding of Cardano's knowledge through this book.

[IMPACT] Please describe your plans to share the outputs and results of your project?

Plan to disseminate project outputs

We will share our progress monthly via official Catalyst channels.

The community can follow our journey through these monthly reports made public on Catalyst's communication platforms.

In addition, Catalyst and the community can monitor sales progress through the provided link to Amazon.

https://www.amazon.com/stores/John-Greene/author/B019Y5NBWK?ref=ap_rdr&store_ref=ap_rdr&isDramIntegrated=true&shoppingPortalEnabled=true

How to share output/results when project completion

Once the project has completed the KPI,

We will share the output with Catalyst and the community by:

1. Submit the Project Close Out report to Catalyst

2. Present my project in the Town Hall Meeting (Japanese Room & English Room)

3. Announcement on our community channels.

Directions for using the results obtained from the project for further research and development activities

Drawing on the outcomes of the project, we will strategize as follows:

1. Using community feedback on the book's content and presentation, we will devise an enhancement plan to ensure more effective conveyance of information.

2. Based on community feedback on the quality of the translation, we will collaborate with the editing company to improve quality in subsequent editions.

3. Relying on the sales history of the Kindle Book edition, we will analyze and decide on the feasibility of publishing a paperback edition.

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

Ability and experience suitable to implement the project

Our team, with its expertise in translating blockchain and Cardano-related documents, and pool operation, is ready to take on this project.

We will collaborate with active community members and a professional translation-editing company to deliver a high-quality Japanese edition.

Financial management process

We will document actual expenses in a spreadsheet, and attach related invoices.

Whenever Catalyst or the community requires verification, we'll readily provide this detailed actual expense breakdown.

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

The main goal of the project

1. Successfully finalize the Japanese version of the "Cardano For the M₳sses" book

2. Launch the translated book on Kindle.

3. Achieve sales of more than 50 books.

4. Gather feedback from over 30 individuals.

How to verify the goal has been achieved

1. We provide documents related to the correction and confirmation of translation completion from the translation company.

2. The community can check the publication time and the number of books sold through Amazon:

<https://www.amazon.com/Cardano-M%E2%82%B3sses-Financial-Operating-System/dp/B0B5KQVJ3T>

3. The community can check the survey results through Google Forms.

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Regarding the product plan (the book Cardano For the Messes - Japanese version), there are important milestones:

◆Milestone

The 1st milestone

• Timeline: 2 months
• Main activities:

-Translate Chapter 1 - Chapter 4

-Edit Chapter 1 - Chapter 3

• Success Criteria (KPI)

-Complete translation of Chapter 1 - Chapter 4.

-Complete edition of Chapter 1 - Chapter 3.

• Estimated cost for this Milestone: 30% total budget

The 2nd milestone

• Timeline: 2 months
• Main activities:

-Translate Chapter 5 - Chapter 8

-Edit Chapter 4 - Chapter 7

• Success Criteria (KPI)

-Complete translation of Chapter 5 - Chapter 8.

-Complete edition of Chapter 4 - Chapter 7.

• Estimated cost for this Milestone: 30% total budget

The 3rd milestone

• Timeline: 1 month
• Main activities:

-Translate Chapter 9 - Chapter 10

-Edit Chapter 8 - Chapter 9

-Prepare to publish the Kindle book (create an account, prepare data, book cover design…)

-Introduce to the Japanese Community

-Impleme a promotion program for ADA holders and SPOs

• Success Criteria (KPI)

-Complete translation of Chapter 9 - Chapter 10.

-Complete edition of Chapter 8 - Chapter 9.

-Complete create an account for publishing the Kindle book

• Estimated cost for this Milestone: 30% total budget

The 4th milestone (Close out project)

• Timeline: 1 month
• Main activities:

-Edit Chapter 10

-Book cover design

-Publish the Kindle book

-Impleme a promotion program for ADA holders and SPOs (*continuos)

-Satisfaction survey

-Make an improvement plan

-Close out report

• Success Criteria (KPI)

-Complete edition of Chapter 10

-Complete Book cover design

-Complete publishing of the Kindle book

-Complete survey

-Complete an improvement plan

• Estimated cost for this Milestone: 10% total budget

The detailed steps and timeline are shown in the table below.

20230331_Cardano Book Translation PJ Plan.xlsx

Workload management:

We will call for community support if necessary. Currently, to prevent the risk of untimely translation, we have begun preliminary translating the book's content.

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

<u>Handover products</u>

The 1st milestone

• Japanese translation (Chapter 1 - Chapter 4)
• Edition (Chapter 1- Chapter 3)

The 2nd milestone:

• Japanese translation (Chapter 5 - Chapter 8)
• Edition (Chapter 4- Chapter 7)

The 3rd milestone

• Japanese translation (Chapter 9 - Chapter 10)
• Edition (Chapter 8- Chapter 9)
• Account Amazon for publishing Kindle book
• Post of Introduction to the Japanese Community
• Post of the campaign for ADA holders and SPOs

The 4th milestone

• Kindle Book Cardano For the M₳sses (Japanese Version)
• Marketing results
• Survey results
• Improvement plan

Work results / desired results achieved

1. Successfully finalize the Japanese version of the "Cardano For the M₳sses" book.
2. Launch the translated book on Kindle.
3. Achieve sales of more than 50 books.
4. Gather feedback from over 30 individuals.

How to track project progress and measure progress

1. We'll deliver monthly progress reports. Upon completion of each milestone, our Project Manager will compile and submit Proof of Achievement (POA) and Statement of Milestones (SOM) to Catalyst.

2. The community can directly verify the number of books sold on Amazon.

3. The number of new ADA holders can be confirmed via the number of registered wallets, supplemented by screenshots that serve as proof of ADA holdings.

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

Total budget proposed in this proposal: 74720 ADA

Detail:

20230331_Cardano Book Translation PJ Plan.xlsx

[RESOURCES & VALUE FOR MONEY] Who is in the project team and what are their roles?

Our team will collaborate with the translation and editing company to complete this project. Below are the details of the core team members who will be accountable for overseeing and managing project progress and budget.

1. Ha Nguyen - Project Manager

• Five years of experience in business management and project management.
• Deputy head of the corporate planning department, new business model development department in the Japanese companies
• Gained Blockchain Business Consultant certificate issued by Emurgo Academy.
• Joined Catalyst as PA (Good: 91%, Excellent: 6%), vPA, Sponsored Proposer.
• Passed the Japanese Language Proficiency Test N1
• Participated in many document translation projects about Cardano, Catalyst: Vcoincheck, Cardano Library
• Connecting the Vietnamese and Japanese communities and the international community.
• Be an active member of the Vietnamese and Japanese communities
• Moderators of the following Facebook groups:

*"Vietnam ADA Cardano Community": >5000 members

https://www.facebook.com/groups/ada.holder

*"Cardano ADA Vietnam": >47,000 members

https://www.facebook.com/groups/cardanoviet

Telegram: https://t.me/hanguyen122009

2. Mr. Yuta-Translation Correction Team Manager

• Managing the translation checking team (nine people) check the translation of this book.
• Cardano Ambassador and Catalyst proposer with Cardano knowledge.
• Mr.Yuta has also lived in Japan for 30 years and is fluent in Japanese.

3. Mr. Iga - Translation Team Manager

• More than 20 years of experience in finance and credit-related companies

• Twenty years of experience in investing in financial markets: securities, forex, cryptocurrency

• Currently working at a Japanese corporation in finance, commerce, and real estate.

• Participated in blockchain, Cardano, and Catalyst document translation projects.

  [RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Regarding the cost of translation and correction, we've referenced the listed rates from a professional translation and correction company in Japan, ensuring our pricing aligns with market norms.

Reference

<https://www.crimsonjapan.co.jp/edit/japanese-editing.html>