Please describe your proposed solution.
ADALoyal is a loyalty platform on top of the Cardano network that utilizes the power of smart contracts. Using the advantage of blockchain to apply to real-life applications and on the Dapps. And we target AD Loyal to solve the above problems in the current loyalty market
Why do we need Cardano blockchain for loyalty?
- We can create loyal tracking for customers, but they don't need to trace off their personal info.
- Customers will don't lose data loyalty, and no one can edit loyalty data. Because Blockchain is Immutability.
- A loyalty program will more fair and useful because everything is visible and traceable in the blockchain. We can apply micropayments to redeem small points for customer benefit.
- Loyalty with more fun and creativity with Cardano NFT. And with smart-contract, we can build a collection of rules for anyone can use. Ex: Play to earn, Buy to earn, Go shopping and earn NFT,v.v.
Easily create and traceable points with Cardano assert, points can exchange and redeem with micropayment more using value
Please describe how your proposed solution will address the Challenge that you have submitted it in.
On the Customer side: ADALoyal will help manage all loyalty points and NFT rewards, news, and the government in the same place. Can claim points add feedback and get more benefits from the project owner.
On Bussiness Side: ADALoyal will help manage list customer, their membership, and revenue, create news, connect with customers and easily create programs with templates smart-contract.
Features
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NFT for identity loyalty (basic info for loyalty like name, dob, age). The customer has permission to update the metadata of this NFT, based on what info they are willing to share. This helps identity but still keeps private user data safe.
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Query on chain data and visually it bases on NFT identity, helps the customer and project owner can see their loyalty data.
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Help customer manages their points and NFTs collections.
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Increase communication between project owners and their customers through news, message, voting, and survey.
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Help project owners easily create loyalty programs by themself through smart-contract templates.
Users :
- Anyone in the Cardano network can use AdaLoyal, and we will expand it to real life application
- Project owners want to give more benefits to their customers, manage and create their loyalty programs
Main functions
Customer side:
- Connection with wallet have identity NFT
- Show customer portfolio including points and NFTs collection
- Claim functions help customers claim or accumulate their points for saving fees.
- Claim NFT rewards from project owners
- Get news and inbox from project owners
- Government voting and survey
- Staking points features
Project owner's Side:
- Query and categories customer data like tiers, visits, history transactions
- Customer loyalty data explorer
- Create loyalty programs through templates and smart contracts
Typical workflow
- Project owners set up rules for getting points by set params in the smart-contract template
Example:
If the customers have transactions from epoch 315 to epoch 415
can claim 1000 points.
OR
Each swap will cash back 1% if keep an Nft VIP.
- Customer can claim their loyalty tokens or NFTs through ADAloyal
- In the future customers can use only one QR code for accumulated loyalty points
- The business will scan and reward customer points per transaction
Architecture & main modules
ADALoyal contains off-chain code that runs on AWS infrastructure and on-chain code that runs on the Cardano blockchain network.
The architecture includes backend REST APIs, 02 web frontend apps, 02 smartphone apps, and the deployed smart contract on Cardano:
- Backend REST APIs & smart contract off-chain code.
- Using Oura (the tail of Cardano) with elastic search to show data and statics info for business and customer
- The deployed smart contracts on the Cardano blockchain network.
- Frontend apps for:
- Project Owner
- Customer
- Mobile apps for customers and project owners.
Project tech stack: Rust, Flutter and React, Elastic Search, Plutus, and Marlowe, Haskell
Impact to customers
ADALoyal will bring more benefits and fair rewards in loyalty programs for both on-chain and off-chain applications. More utility and more fun in loyalty programs, customer can use their points through micropayments, earn NFTs, and take part in gamification.
And they have your voice with what they love through voting and survey on-chain.
More connection and personal experience with the business owner
Impact on Business owner
A business owner can easily create their loyalty programs through a drag-and-drop smart-contract template, not depending on the developer team. Easy create voting and surveys to get data from the community. More connection with their customer. So they can get more revenue from their customer. Easy manager data loyalty through our dashboard. Increate and share loyalty between business owners. Easily create loyalty cross omnichannel and business partner.
Impact on catalyst project and Cardano users
- Help grow Cardano ecosystem, support small pool and project in Cardano.
- Bring more benefits to users in the Cardano ecosystem
- Bring Cardano to real-life application
Marketing strategy
We believe the best marketing strategy is building community, education, and building a good product.
Help education about Cardano and Dapps in the ecosystem and creating a connection between customers and project owners is our first marketing strategy
Communicate is our the values
ADALoyal mission is to connect customers and project and business owners, and help customers have better experiences and good relationships, The values of this mission should communicate out:
- Building a strong relationship between business and customers
- The help they have the channel to communicate through voting and survey
- More fund, benefit and win-win relationship between customer and business
Marketing channels
- Real customer to new customer through Catalyst and other Cardano communities.
- Public social channels: Twitter, Facebook, telegram, newspapers, and website.
What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?
Risk: Lack of Cardano smart contract resources for developers including documents, and libraries.
Solution*: Pay more attention to research and select the right development strategy.*
Risk: Lack of budget leads to a lack of developer resources for a big thing such as loyalty.
Solution*: scope functions for on-chain apps, and have proper priorities and expectations.*
Risks in the service delivery phase
Risk: Stability of the system at the first launch.
Solution*: perform detailed benchmark tests to address the problems that need to be solved to confirm the system is good to go.*