Detailed Plan
Our goal is to integrate GOTIGER, the most innovative digital signage management platform available, with the Cardano ecosystem. GOTIGER dramatically simplifies and streamlines the process of buying, selling, and managing digital out-of-home media for media owners and advertisers alike.
With our market knowledge and experience in DOOH advertising, GOTIGER combines the power of programmatic advertising with the most advanced interactive experiences, including face and motion detection, AR, live streaming, and QR codes. Advertisers can easily book time slots, publish content, and monitor campaigns independently.
The smart quotation and ability of playback interactive campaigns are the key advantages for most DOOH media owners, due to most of them are non-technical users, want to increase the sales but not having an in-house engineering team.
Measures of success:
This SaaS product will be a game-changer in the DOOH advertising industry.
Users can easily create dynamic and interactive DOOH moments that capture the audience’s attention on digital signs at every crossroad, shopping mall, or public space with high foot traffic internationally.
When combined with the Cardano ecosystem, GOTIGER provides users with a massive range of extra benefits. The network provides full transparency in terms of sales information. There is an immutable record of time, location, and length of campaigns. And, eventually, smart contracts could be used to automate the various stages of an ad campaign.
Timeline:
We will concentrate on integrating GOTIGER infrastructure with Cardano and developing marketing materials in various languages for the first three months.
We will then implement the GOTIGER platform, start from our 3 Times Square clients, a total of 5 billboards and move to global DOOH media partners who own digital signage infrastructure networks in significant cities. Again, we expect this to take around three months.
For 6 to 12 Months: We will collect the user’s feedback to improve the user’s experience and enhance the product awareness toward the industry by public keynote speech/ tech forum/ expo or to increase adoption.
Given this timeline, our expected public launch date would be in the second quarter of 2022.
References:
- https://www.ravepubs.com/gotiger-dramatically-simplifies-the-buying-selling-and-management-of-digital-out-of-home-media-for-advertisers-and-media-owners/
- https://www.media4growth.com/digital-ooh/tiger-partys-gotiger-platform-simplifies-buying-selling-management-of-dooh-media-5653
- https://www.avinteractive.com/news/covid-19/behind-scenes-times-square-ball-drop-07-01-2021/?fbclid=IwAR0OlFebEupAIk9x8yvzZZ767FcHve_DuPpxy3bH0ySeQCSgRxHpLkv47eU
Budget in Total (USD) 200,000
- Product Managers - 30k
- Project Managers - 30k
- Engineers Teams - 80k
- Graphic / UI / UX designers - 30k
- QA Team - 30k