Detailed Plan
<u>RoadMap</u>
- Market research in main LatAm hubs to provide specific information on informal workers, crypto use, Cardano awareness and feasability studies.
- Development of wireframes in high definition of gig economy platform/app for beta testing.
- UX testing with target audience.
- Generate an underlying Latin American Stake Pool Operation to leverage assets available on the platform for securing the Cardano blockchain, returning proportional staking rewards to participating platform members.
<u>Success KPIs</u>
- 3 months: Conclusion of market research, use of findings to design marketplace suited to specific needs and requirements of informal LatAm workers.
- 6 months: UI/UX wireframe in high definition with the following sections.
• Home page
• Offers page with filters by category / users / Other relevant filters TBD.
• Profile page with Users skills, qualifications, ratings, location, etc.
• Settings page
• Rewards balance, savings, investing options (i.e., Cardano stakepool)
• Administrator backend of projects requested and/or offered and users management
• Help page and FAQs
• How it works page
- 12 months: MVP with secure profiles, Cardano payment methods and integrated SPO. (January 30, 2022)
<u>Further Description</u>
Although our project is designed to incorporate traditional informal workers such as the self-employed, our objective during its first phase is to incorporate a younger audience in both urban and rural areas, from 18 to 30 years old (which in our region is the hardest hit demographic in regards to the percentage of unemployment, specially after the pandemic).
These are people who have just finished their high school studies or are beginning/going through undergraduate studies, who probably will not get a job in a formal employment scheme due to their lack of experience/time, but who already possess technical knowledge which enables them to carry out simple or menial tasks and labor, such as changing a lamp, replacing a switch or similar basic electrical installments, fixing a leaky faucet or making clothes alterations, walking, grooming or bathing pets, etc. In rural areas, this would also apply for grounds-keeping, animal care and home repairs, amongst other possible variants.
In this regard our platform would be different from others such as Workana, which basically seek to connect highly skilled people more directly to small companies that have complex needs, such as creating a website. Our platform seeks initially to connect people who have relatively simple needs, but who find it difficult to fulfill them with someone who lives close to their homes, to ensure speed and lower costs, and that although they do not have a professional career, their school training, such as that present at so-called technical high schools or undergraduate courses, give them the ability to help quickly with everyday problems, and for which the compensation would surely be lower than what a professional would charge, therefore generating a positive cost-benefit realization for the users.
In a second phase, we would be incorporating self-employed professionals, so that those people who have problems with a higher level of complexity can also contact them from the platform.
Regarding the exact market share we would hope to attain from within the approximately 140 million informal workers that currently inhabit our region, that is partly the reason for the execution of market research during the initial deployment phase, so as to glean precise information through polls and focus groups carried out in mayor LatAm hubs.
Lastly, Cardano integration would relate to smart contract development so as to eventually provide Cardano/stablecoin payment solutions, while additionally enabling the possibility of staking to an underlying SPO as a means to both preserve savings from the high regional inflation rates, and generate additional and much-needed income for the platform users.
<u>Estimated Budget</u>
- Market research (focus groups in BA and surveys in 5 main LatAm cities): USD 9730
Estimated time: 3 months
Month 1 – USD 3240
Month 2 – USD 3240
Month 3 – USD 3250
- Wireframe development (UX/UI design): USD 10650
Estimated time: 6 months
Month 1 – USD 1775
Month 2 – USD 1775
Month 3 – USD 1775
Month 4 – USD 1775
Month 5 – USD 1775
Month 6 – USD 1775
- 2/3 Developers (BE/FE/Db/DEVOP): USD 21350
Estimated time: 6 months
Month 1 – USD 3555
Month 2 – USD 3555
Month 3 – USD 3555
Month 4 – USD 3555
Month 5 – USD 3555
Month 6 – USD 3575
- 2/3 Developers (Cardano integration): USD 23670
Estimated time: 6 months
Month 7 – USD 3945
Month 8 – USD 3945
Month 9 – USD 3945
Month 10 – USD 3945
Month 11 – USD 3945
Month 12 – USD 3945
- Platform marketing and scouting costs: USD 6430
Estimated time: 6 months
Month 7 – USD 1070
Month 8 – USD 1070
Month 9 – USD 1070
Month 10 – USD 1070
Month 11 – USD 1070
Month 12 – USD 1080
- Operational costs: USD 6760
Estimated time: 6 months
Month 7 – USD 1125
Month 8 – USD 1125
Month 9 – USD 1125
Month 10 – USD 1125
Month 11 – USD 1125
Month 12 – USD 1135
TOTAL: USD 78590
<u>Contribution to Cardano</u>
The main contribution we aspire to make to the Cardano ecosystem will be leveraging the predominantly informal nature of working conditions and the existence of high inflation in Latin America to attract new members to the Cardano community, building a platform aimed specifically at enhancing income levels and preserving savings for workers in the region via a gig economy approach. We will also generate valuable market research information that can be of use to the Community throughout multiple projects.
Community developers welcome!
Team Members
Carlos Diez is a sociologist, entrepreneur and Cardano enthusiast who has 9 years experience in project management and development of Startups. He recently sold his company SubmarinoAtomico.com so he is eager to face new projects.
<https://www.linkedin.com/in/carloseadiez/>
José Otegui is a sociologist, political scientist and Cardano enthusiast who has 10+ years experience in International, Government and Public Affairs, specializing in International Economic Relations. He is a Catalyst Voter since Fund5 and is currently a student at EMURGO Academy.
<https://www.linkedin.com/in/jose-otegui-854754b3/>
Juan is a sociologist and entrepreneur (founding member of SubmarinoAtomico.com), specialized in data analytics, commercialization and digitalization, constantly looking for new opportunities to integrate technology and social empowerment.
<https://www.linkedin.com/in/juan-ignacio-pi%C3%B1a/>