[IMPACT]
Before becoming a voter or proposer, newbies are attracted to Cardano because they want to earn money in trading crypto coins. Come for the money - stay for the mission is a universal truth. So first they require basic blockchain and crypto education before becoming interested in Catalyst and the possibilities of blockchain technology itself.
The Langbassadors created a concept in which video content can be made in an infinite number of languages. The podcasts will explain in Filipino & English how to get involved in crypto and Cardano.
This proposal aims to make a series of 20 podcasts explaining "How to"-questions such as :
How to create a Binance account?
How to download & use a Yoroi wallet?
How to vote in Catalyst?
How to stake your ADA?
The Langbassadors create Language community Hubs on YouTube & other media platforms.
As primary KPI we aim over a period of 1 year to publish 20 How to-podcasts in Filipino and English
Secondary KPI will be the total number of subscribers on the Filipino & English YouTube channels ( & other platforms ) in which we aim to surpass 1000 subscribers.
The third KPI will be the number of views on the Filipino & English YouTube channels ( & other platforms ) in which we aim to surpass 10000 views
We will publish monthly progress report with the YouTube analytics
Risk 1: Create the podcasts in easily understandable language which is accessible for non-tech people.
Solution: Do try-outs of the scripts on at least 3 crypto newbies
Risk 2: Not reaching our target number of subscribers & viewers
Solution: Having an e-marketing promoter spending minimum of 4 hours a week in promoting our channels & content
[FEASIBILITY]
After 3 months :
created minimum 4 podcasts in English & Filipino
reached minimum 200 subscribers
reached minimum 1000 views
After 6 months :
created a minimum 9 podcasts in English & Filipino
reached minimum 450 subscribers
reached minimum 4000 views
After 1 year :
created minimum of 20 podcasts in English & Filipino
reached minimum 1000 subscribers
reached minimum 10000 views
Marketing will be done in first phase focused on social media marketing, spear headed by Tisha who has experience in promoting businesses online. Tisha will spend minimum 4 hours per week promoting our project on various platforms : Twitter - FaceBook - Instagram - YouTube ( the Langbassadors YouTube channels ) - TikTok . Swarm sessions - TownHalls and discord promotion will be done by Rik & Tisha to increase awareness within the Cardano & Catalyst community itself
Podcast creation ( 4 hours/week ) : 200 USD/month x 12 months = 2400 USD
Translation ( 2 hours/week ) : 100 USD/month x 12 months = 1200 USD
E-Marketing promotion ( 4 hours/week) : 200 USD/month x 12 months = 2400 USD
Narration in second language ( 2 hours/week ) : 100 USD/month x 12 months = 1200 USD
Script writing & project management : 300 USD/month x 12 months = 3600 USD
Miscellaneous : 1000 USD
Total budget : 11800 USD
Rik completed his Master of Economics in 1991, has 25 years of Business-to-business sales experience-6 years as an entrepreneur + Fund 5 & 6 winner.
Tisha Caburian completed her Master in Development Management at the Asian Institute of Management last 2020.
She had 20 years of experience as an educator, a former Principal in College of the Holy Spirit Manila, High School Department, and currently working as a Junior High School Science teacher. She was a former Cornerstone Program school coordinator for 2 years to help top 30 grade 9 students receive leadership and values formation programs. This is a sponsored program by Couples for Christ East B Rizal chapter.
She graduated Cum Laude with a degree of Bachelor of Secondary Education, major in General Science.
She is a network marketing professional and an entrepreneur.
Cristy Lily Edlene Z. Flores was a former subject area, project, and grade level coordinator at Baliwagan National High School, Collegio Santa Monica de Anggat, and College of the Holy Spirit, High School Department.
She graduated Magna Cum Laude from College of the Holy Spirit Manila.
She was a former technical assistant at the Office of the Plant Manager, Axellum Resources, Corp., in Medina Misamis Oriental.
She is currently a literary writer in the Angels Rising Magazine since 2019 and a Didache Youth Writer from 2016 to 2018.
She is the official English and Filipino narrator for the LangBassadors.
[AUDITABILITY]
The Langbassadors create Language community Hubs on YouTube & other media platforms.
As primary Key Performance Indicator, we aim to publish 20 How to podcasts in Filipino and English over a period of one year.
Secondary KPI will be the total number of subscribers on the Filipino & English YouTube channels ( & other platforms ). We aim to surpass 1000 subscribers during that time.
The third KPI will be the number of views on the Filipino & English YouTube channels ( & other platforms ) in which we aim to surpass 10000 views during that time.
We will publish monthly progress reports with the YouTube ( & other platforms ) analytics.
A standard of success viewed by creating 20 podcasts in 2 languages - reaching 1000 subscribers in total after one year - getting 10000 views after one year
https://cardano.ideascale.com/c/idea/369756
https://cardano.ideascale.com/c/idea/352267
https://cardano.ideascale.com/c/idea/369707
The 'How to'- content created will be published on the LangBassadors YouTube Channels where the Funded What is'- content is published. Written Blockchain diary entries will be published on the funded Blockchaintranslation.io website.
SDG Rating
SDG Goals
Goal 4. Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
SDG Subgoals
4.4 By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs, and entrepreneurship
Key Performance Indicator (KPI)
4.4.1 Proportion of youth and adults with information and communications technology (ICT) skills, by type of skill
