Detailed Plan
Right now, animal enthusiasts are active in every corner of the internet. Pet videos, forums, and other community sites are booming. We aim to build a community of animal lovers who share their passion on our Purr-fect Day DApp.
Since the outbreak of the Covid-19 pandemic, pet owners have become even more connected to their animals. You can see this trend replicated online.
Although there is a wide range of pet appreciation sites and forums, there isn’t a stylized platform for users to share their passion in the same way they do on other sites like Instagram.
The Purr-fect Day DApp will be that platform. It will utilize Cardano’s decentralized network to provide a secure, private arena for users to share their interests in animals. Further down the lane, the Cardano network could provide a decentralized method for ad spending and other financial activities.
Roadmap (12-month-plan)
- 1st-6th month: App development
- 6th-8th month: Marketing & PR campaigns to promote this app in US market
- 8th-12th month: Marketing & PR campaigns to promote this app in Asia-Pacific / Euro market
Budget Allocate:
- 50K for app development
- 25K for marketing & PR purposes to increase users
- 20K for creative brand activation for brand loyalty
- 5K for legal advice
Deliverable:
- The first DApp built for animal enthusiasts across the globe, and select the ambassadors from the initial users after the first 2 months with an extra incentive or the privilege of the new feature.
- A safer platform for animal lovers to communicate and interact without worry exposing the private information