[IMPACT]

<u>Leveling Up CardanoIndonesia IG</u> so what’s does this about?

Back then in February 2021, We couldn’t find a community where we can learn about Cardano in simple terms. We believe that at that particular time, it’s hard to seek for credible resources to learn about Cardano in Indonesian language, that’s why we want to fill that gap, which triggered the start of CardanoIndonesia Instagram. At that time,we have goals in which to grow this community organically by providing them with high-quality content that is packed with compact and clean visualization.

As of February 2022, we manage to reach about 2000 followers on our Instagram, which we are surprised since we don’t do paid promotions at all, as we rely on our belief in delivering good quality content, not quantity.We put a lot of emphasis on picking the relevant topics that people can relate to at that particular time. Now as we reached this milestone, we feel that we are in the stagnant phase, where we need to reach out to more masses, so it’s important to level up in order to reach this target.

We believe that this will bring a huge exposure for Cardano, especially in Indonesia, as this will attract newcomers to know more about Cardano, and also it help to engage with our current existing followers as well.

Our Instagram: Instagram.com/CardanoIndonesia

Our solution for this challenge:

<u>Interactive Marketing</u>

This is our main solution in order to level up our Instagram, so to elaborate more, we want to do more engaging communication with our followers, so through Instagram Story/Post/Live. This is where we can have a conversation and also keep engaging and at the same time maintain followers, we are going to design the merchandise that we personally design, which we believe can organically attract newcomers.

The main challenge should be there are not many newcomers that are interested in this campaign, but for this issue, we believe that even though this doesn't work at least we manage to engage with our current followers, so it's like killing two birds with one stone.

[FEASIBILITY]

In order to achieve the solution plan that we stated above, we will prepare the following detail:

Please provide a detailed plan and timeline for delivering the solution.

1st month:

• Improving our design visualization
• Making content to post on our Instagram post (two post bi-weekly)
• Starting to design goodies and preparing to procure

2nd month:

• Starting campaign through our posts
• Making content to post on our Instagram post (two post bi-weekly)

3rd month:

• Doing interactive events with our followers through Instagram stories
• Procuring goods that will be part of our Interactive Marketing, such as T-shirts, Sticker, Keychains Etc.
• Making content to post on our Instagram post (two post bi-weekly)

4th month:

• Doing interactive events with our followers through Instagram stories

• Procuring goods that will be part of our Interactive Marketing, such as T-shirts, Sticker, Keychains Etc.

• Doing small live events through our Instagram (posts/live)

• Instagram content production : 75 USD/POST * 12 posts = 900 USD

• Social media maintenance : 1000USD

• Project Management: 250 USD/month * 4 months = 1000 USD

• Hire designer for Content, Interactive marketing & designing goodies: 375 USD/Month *4=1500 USD

• Interactive Marketing (Clothing Goodies): 1000 USD

• Interactive Marketing (Mug, Stickers) :250 USD

• Miscellaneous : 350 USD

Total: 6000 USD

Team Member:

• Jordy Vincent: Project Manager & Business Development; Cardano Indonesia Instagram & Telegram Initiator; Cardano HUB Jakarta Meetup Speaker

<https://www.linkedin.com/in/jordy-vincent-tedja-b-ib-9b286110a/>

• Olivia Priskie: Graphic Designer, Cardano Indonesia Instagram & Telegram Initiator,

CardanoIndonesia Instagram Designer

<https://www.linkedin.com/in/olivia-priskie-5ab48513b/>

• Bob Lukitoro: Logistics & Purchasing Specialist.

<https://www.linkedin.com/in/bob-lukitoro-567aab173/>

[AUDITABILITY]

Cardano Community could track and measure our progress via our Instagram <https://www.instagram.com/cardanoindonesia>.

There you can see our Cardano educational content posts and also our interaction with local community. Furthermore, we will put our project progress in Cardano Forum and also via Cardano Indonesia GitHub Repository

<https://github.com/cardano-indonesia>

It's hard to justify success for this as we are seeking to reach out to newcomers but if we are talking about scope, we can take this as our scope criteria:

• Increased new followers of Cardano Indonesia Instagram

• Increased engagement Level

• Increase of Telegram members of Cardano Indonesia

This is a new proposal.