Detailed Plan
The lead founder, Keith, is the SPO for the ‘Hedges Stake Pool’ and is a software engineer who has been a part of the Cardano community since 2017.
Another founder, Scott, works for the world’s 4th largest management consultancy and advises clients from all over the world on financial strategies.
Next founder, Olivia, is a marketer and designer who specializes in the use of analytics to enhance her client’s sales strategies and market delivery.
What the additional funds will be used for:
Web developer - figma wireframe has been started with plans to streamline processes and include a marketplace
- This is already in the works and the wireframe has been started:
https://www.figma.com/file/dPfHqAQ7GTsFDrFA3TFFDO/Artist-Drop?node-id=0%3A1
Smart contract developer - this will put us in a place to start working on more sophisticated contracts with musicians and their agents to allow for investors and supporters to interact and invest in artists that they believe in.
Marketing bounties - Setting up bounties will allow us to work with proven marketing agencies or individuals who can improve our online presence as well as artist outreach
NFT Enhancement - Training / Onboarding / Consulting for team members who will focus on transforming a musician’s artwork into a state of the art NFT that is digitally integrated on our platform
Funding allocation:
web developer - 5k
smart contract developer - 7.5k
marketing bounties - 3k
graphic design work - 5k
Roadmap:
Q4 2021 - artistdrop.io is live allowing for individuals to buy music NFTs. Outreach / marketing has already begun to musician’s to educate them on the value proposition for all stakeholders
Q1 2022 - implement royalties into the NFTs and complete 2.0 version of the website
Q2 2022 - Create official launchpad that will give investors more ways to invest in a musicians career
KPIs:
- onboard 4 musicians a month for an NFT drop every week
- Increase musician revenue by 20% by Q2 2022
- this will be done by removing minting service middleman and through consistent weekly drops
ArtistDrop is already live. This is a key factor in accountability as we have already begun providing value to the ecosystem and onboarded artists into Cardano.