Detailed Plan
In Wooy we simplify and encourage donations using blockchain in a new and creative way, where we allow users to win once in a lifetime experiences with their idols while help causes that really matter.
We want to create a for-profit company that its objective is to help. Our vision is to use the technology to make an impact on the Sustainable Development Goals (SDGs), that is why we seek to work with non profits that are aligned with these objectives.
We plan on issuing NFTs or as we like to call them "Proof of Donation". We created the concept of PoD, taking the first step on the way to use NFTs beyond the monetary level and show transparency when donating, seeking to make this a standard. Where all the data of that transaction is recorded, like who donated, how much, when, to whom and for what, getting the full cycle of the payment, from user to use. We are going to give a PoD to everyone who has made a donation through us, giving trust again to the people who donate and eliminating one of the main problems we realized in our MVP.
<u>So, what do we mean when we talk about once in a lifetime experiences?</u>
For example, in our MVP campaign with the Red Cross we did an experience with Javier Calamaro, a musician from Argentina, who is also an environmentalist and protector of the seas. Together, we decided to invite the winners to an exclusive and private show on a cruise in the sea of Puerto Pirámides, while doing whale watching. This event raised the attention from different sponsors, who saw this not only as an opportunity to help the charitable cause we were helping, but also to use our viral content to promote their brands, generating awareness and encouraging sustainability causes.
That's why we like to say it's a "Win-Win-Win": where celebrities reach out to their followers in new, creative and emotional ways, fans have the possibility of living a once in a lifetime experience, while sponsors promote their products and, most importantly, everyone supports a charitable cause.
We use these fans, celebrities, sponsors and NGO´s engagement to create bigger, worldwide and mind-blowing experiences. Following Calamaro's example, imagine we create an experience with Pitbull and Royal Caribbean as the main sponsor, helping a charitable cause they believe in, where the winner's prize is an all-included, 2-days cruise with an exclusive Pitbull's concert in the middle of the sea…The potential donations, reach, and marketing has no limit.
<u>Why Blockchain?</u>
We use blockchain not only to develop a fully transparent and traceable framework, with faster international transfers and lower fees. But, in addition to the traditional method that with your donation you participate in a sweepstake, we offer new ways of interacting. Such as:
- Collectible PoDs to all those people who have made a donation through us.
Every celebrity and experience has their own limited collection of NFT's, introducing gamification to the model by giving a special prize to everyone who completes a collection. This motivates users to exchange the NFT's and complete the collections to win.
Additionally, inside every celebrity collection there will be sponsor's NFT's that will work as golden tickets to win sponsored prizes.
For example, we can make a campaign with Samsung and the winner of the "golden ticket" gets a complete update of his home office set up with Samsung's products.
- The "donate for free" feature, where you can enter through a subscription model where everything donated through DEFI generates interest. At the end of the period you can donate the full amount or only the interest generated, recovering your initial donation. Here we target those people who usually subscribe to monthly or annual donation plans with nonprofit, but we can generate interests and add the opportunity to live a unique experience with their idol as an additional incentive.
<u>MVP</u>
We did an MVP in Argentina in partnership with the Red Cross. Where we worked with 8 important celebrities from Argentina, David Nalbandian (professional tennis player), Maru Botana (chef), Alejandro Lerner (musician), Bruno Zuculini, Pico Monaco, Attaque 77, Lirman and Zabaleta.
Our business model generates viral content organically and that's how the MVP managed to raise more than 3 thousands of users in ~3 months without any marketing budget whatsoever. We also had great media coverage in important channels like newspapers and tv.
<u>Cardano's ecosystem benefits:</u>
We integrate different blockchain protocols and we truly serve as a bridge between fiat users and the blockchain ecosystem. We provide the "baby steps" most people need to start adopting and learning about crypto and blockchain through an easy and rewarding way.
We have different types of synergy in various levels with the Cardano Ecosystem:
- We provide a purposeful use of NFTs as Proof of Donations (PoD), taking the first step towards transparency when donating.
- We promote the use and trade of PoDs, boosting the use of Cardano's future NFT Marketplace.
- We work with different companies that act as sponsors for each experience and part of our proposal is to introduce them to the world of NFT's, giving companies the opportunity to take their first steps on blockchain and crypto. Being an excellent opportunity for partnerships with Cardano.
- We will work with different players from the Cardano Ecosystem such as, DEFI platforms, future payment processors, NFT marketplaces, etc.
- We will have a constant flow of experiences, giving the opportunity to work with many celebrities and attract the general public into joining the blockchain scene and more specifically to the Cardano Ecosystem.
- We have a unique equation where we connect celebrities, once in a lifetime experiences, sponsors and charitable causes. Cardano could benefit from the positive image that this equation creates, showing a purposeful use of blockchain and crypto.
- We can impact the use of the Cardano Chain. Additionally we incentivize fiat users to use ADA for their donations.
- We want to promote crypto literacy. Our platform promotes financial inclusion, where people learn to invest their money, debunking that the use of blockchain and crypto isn't for everyone, while helping a great cause.
- Finally our mission is to make an impact on the SDGs, so the Cardano Foundation can be an excellent partner and funds receiver. We share our vision on achieving global sustainable development by using technology and helping different charitable causes along the way.
<u>Team</u>
We are two co-founders, Agustin Villalba Orúe and Joaquin Alvarez Vitale, two serial entrepreneurs from Buenos Aires. We are Digital entrepreneurs whose mission is to promote digital entrepreneurship adding value and facilitating technological disruption wherever there is a need.
We've known each other from elementary school, and became friends for almost for 20 years now. Being born in Argentina, we became two curious and creative minds who are constantly searching for out of the box solutions. We believe that with the correct use of technology and an excellent team we can create modern solutions that solve modern problems. That's how we started working as a team and have already co-founded other startups where we put together and manage both operations and developers teams.
Matías Battolla, our CMO, who specialized in User acquisition and Growth marketing in companies such as Google and Mercado Libre.
Demian, our CTO, who previously founded a software factory specialized in high-impact blockchain products.
<u>Conclusion</u>
We take an innovative approach to fundraising allowing NGOs to spend less time and money raising funds, where Wooy takes all the marketing and collecting efforts, allowing them to focus on what they do best, helping causes and creating a greater impact.
We leave you with a quote from Dan Pallotta that inspired us, and if you are interested you can find below his Ted Talk.
"If you kill innovation in fundraising, you can't raise more revenue. If you can't raise more revenue, you can't grow. And if you can't grow, you can't possibly solve large social problems."
<https://www.youtube.com/watch?v=bfAzi6D5FpM>
<u>Definition of success:</u>
3 Month: Contracts developed and first beta testing.
6 Month: Platform completed and ready to launch first experience.
12 Month: at least 10.000 PoDs created.
<u>Budget:</u>
80% contract development cost
20% UI integration.
<u>What are your thoughts on Wooy?</u>
<u>Love to hear some feedback and what type of experiences you would like!</u>
<u>If you want to learn more or collaborate you can write us to [email protected]</u>
<u>You can also see some videos from our MVP campaign in:</u>
<https://drive.google.com/drive/folders/1WrWSNW3C7f-1pGg0oUfUldsA0-9Y7MFU?usp=sharing>