Detailed Plan

In order to enhance Cardano adoption in Brazil and stimulate brazilians to propose in the Catalyst Project, we propose to create an animated mini-video series with educational content in the portuguese language.
The series will be uploaded in youtube, and indexed in portuguese also.
Every video will be overvoiced in portuguese, with portuguese and english subtitles (to assure anyone in the community to verify its content). Also, every video will have its content in the written version (english and portuguese) to facilitate its comprehension.

We also propose to setup a podcast in the portuguese language with the videos contents.

Therefore, we believe this project can be the destination to brazilians to get on board Cardano and catalyst.

As for Brazil, we can reach other portuguese-speaker countries like: Angola, Mozambique, Portugal, Timor-Lest, Macau, Cape Verde, San Tome and Principe.

Total portuguese-speaking population: 261,275,866.

In this proposal there's a youtube link for an example video I created to catalyst school.

Series title: "Bem-vindos a bordo!" [Welcome on board!]

Video/Text/Podcast content (10 episodes):

-> Cardano Overview

-> What is a stake Pool?

-> What is Project Catalyst? [PT. 1]

-> What is Project Catalyst? [PT. 2}

-> What is Catalyst Swarm?

-> The Catalyst School

-> Catalyst Resources

-> Proposing in Catalyst [PT.1]

-> Proposing in Catalyst [PT.2]

-> Voting

• Key Performance Measurements

The performance should be tracked with easy to quantify measures such as the number of views, comments and subscribers. Details below:

Measure for Portuguese Video Content in Brazil [youtube]:

• The number of videos produced per month

• The number of views gained per month

• The number of comments gained per month

• The number of subscribers gained per month

Measure for worldwide Video Content

• The number of videos produced per month

• The number of views gained per month

• The number of comments gained per month

• The number of subscribers gained per month

Measure for Portuguese Text Content in Brazil

• The number of articles published per month

• The number of comments views gained per month

• The number of followers gained per month

Measure for Content in general:

Twitter/Facebook/Instagram:

• The number of followers gained per month

• The number of interactions

• The number of posts made made per month

• The number of replies made made per month

Cost per video: ~usd $540.00
- Research (25usd/h)*4hours = usd $100.0
- Portuguese Text (15usd/h)*3hours = usd $45.00
- Portuguese subtitle (15usd/h)*3hours = usd $45.00
- English Text (15usd/h)*3hours = usd $45.00
- English subtitle (15usd/h)*3hours = usd $45.00
- Video editor (50usd/h)*4hours = usd $200.00
- Audio editor -podcast (30usd/h)*2hours = usd $60.00

TOTAL for 10 videos: usd $5,400.00

Other costs:
- Animation/editing software subscription: usd $115.00/month*2 = usd $230.00
- Props/Templates: usd 250.00 (one time)

-Colateral: usd $120.00

Proposta em Português:
<https://spo.brazilpool.com/>

Total requested: usd $6,000.00